Productivity – How to Cheat

I don’t condone cheating under normal circumstances. However, if you find yourself getting overwhelmed with everyday tasks- don’t panic. Use my tips!

While these tips aren’t really “cheats” , they are shortcuts to help you become more productive. Please try them for a week and then write me back on this blog and let me know how they worked for you!

#1. Don’t answer the phone unless it is an emergency. Yes, don’t be customer orientated while you are working on major projects. In the long run, customers will appreciate this when they receive a product that is comprehensive and outstanding versus a product that is half-put together because you were busy taking phone calls.

#2. Mange anxiety, plan your scope of work for the day, and stay fit at the same time by making sure you walk for a half of an hour before going into work. This is crucial for staying productive.

#3. If you write proposals or any emails for work, write terrible first drafts. Yes, terrible first drafts lead to great final products. Make this a daily practice and your clients and bosses will love you! Just remember to revisit the draft before you turn it in!

Until tomorrow,

Twyla N. Garrett

Can being "green" be a smart marketing move?

Many businesses are going "green" in today's market as a way to get tax credits and to also help the environment. But, a lot of other businesses are also using being "green" as a way to increase their PR perception through strategic marketing. Regardless of motive, being "green" is a win-win for Mother Earth and businesses.

In fact, being "green" is a money-maker for many businesses, including those who sell "being green" as a certificate. Check out this one website, http://www.gbb.org/green-business-certification-signup/?gclid=CPXsr8PajbUCFa57Qgod5xwAEg , and there are many of these types of websites out there!

People love "green" businesses because it makes them feel as if there money is really going to a good cause. But is it really? I guess if you choose to do cloud computing and rarely print, then yes. You are directly impacting the environment in a good way. But, what if you slide the actual "green" element just for a certificate from one of these websites? Is your marketing plan being fair?

I encourage you to ponder these questions this Tuesday. If you can find a way to make being "green" a win-win for your business and the planet- great! If not, don't market yourself as "green" because the PR backfire can kill your business.

Twyla