Tonight I want to address an issue I am seeing on an continued basis. Your personal online content. I read a terrible Facebook rant over the weekend and I’m sickened that a business professional would put her hateful opinions for clients and peers to read on her personal Facebook page.
Now, some of you might say that it is her personal page. Sure it is, it is just archived onto Google’s search engine for the world to read. She is entitled to her hateful opinion but she is going to have business lost to it. Peers will soon catch on and stop referring her too. I will not repeat what she said, only that it is filled with hate and aimed at a certain demographic of sexually orientated people.
I can’t stress enough that nothing you write is personal anymore. Friends can quickly become enemies and take screen shots of your “private” social media accounts for all the world to see. Don’t ever write anything on your personal pages that you wouldn’t want to proudly read- out-loud- in front of a client or potential client.
As a business professional, you don’t have a personal life. Your clients’ lives are your obligation- both personally and professionally when it comes to branding and visibility. Voicing your own opinions online (even via a personal account) will harm your own reputation- right or wrong, this is the culture we live in.
Keep it professional and keep those negative or opinionated posts off of social media!
Twyla Garrett
Showing posts with label cyber monday. Show all posts
Showing posts with label cyber monday. Show all posts
Wednesday, July 29, 2015
Tuesday, July 28, 2015
Promoting Your Business with PR
Public relations is about managing the media and developing a brand. It isn’t about making someone famous through managing appearances or mingling with celebrities – which is one of the biggest misconceptions to date.
Public relations professionals don’t book work or appearances outside of media interviews, talent or literary agents do this. Public relations professionals book media appearances based on what a client is doing. If you have to do the work yourself (you can’t quite obtain a publicist just yet), please pay attention to my top 3 common PR mistakes listed below.
1. It is two different things entirely to pitch news your clients force you to pitch against your better judgment and pitch something to a reporter without the thought of you believing it is news in the first place.
2. Your timeline isn’t what the press cares about. In fact, you need to care what the media’s timelines are. I recently read this piece of advice and couldn’t agree more. “Let’s say you are sending a Christmas wish list to a monthly magazine. When do you send that pitch? October? August? Try June or July.
3. Know the news. Everyone thinks their clients are special, and they are. However, you will not get your clients picked up by every single news outlet. In fact, for every 500 outlets pitched, expect a 3% return and not right away. Remember, editorial calendars exist!
As you move forward, you will create connections that will make it easier for you to pick up the phone and bump competing press agents and their stories. Until then, follow the rules and don’t make these 3 major mistakes.
Until tomorrow,
Twyla N. Garrett
Public relations professionals don’t book work or appearances outside of media interviews, talent or literary agents do this. Public relations professionals book media appearances based on what a client is doing. If you have to do the work yourself (you can’t quite obtain a publicist just yet), please pay attention to my top 3 common PR mistakes listed below.
1. It is two different things entirely to pitch news your clients force you to pitch against your better judgment and pitch something to a reporter without the thought of you believing it is news in the first place.
2. Your timeline isn’t what the press cares about. In fact, you need to care what the media’s timelines are. I recently read this piece of advice and couldn’t agree more. “Let’s say you are sending a Christmas wish list to a monthly magazine. When do you send that pitch? October? August? Try June or July.
3. Know the news. Everyone thinks their clients are special, and they are. However, you will not get your clients picked up by every single news outlet. In fact, for every 500 outlets pitched, expect a 3% return and not right away. Remember, editorial calendars exist!
As you move forward, you will create connections that will make it easier for you to pick up the phone and bump competing press agents and their stories. Until then, follow the rules and don’t make these 3 major mistakes.
Until tomorrow,
Twyla N. Garrett
Monday, December 1, 2014
Cyber Monday and Holiday Shopping Online
There is no doubt my company, IME, specializes in consulting on homeland security issues and mass gathering security concerns. This said, today is Cyber Monday. Many of you are shopping right now while reading this from a split screen. We are spending money online and handing out our personal information as if it were candy. So, how do you know if your credit and personal information is truly safe today- or any day you partake in online shopping?
Well, in honor of Cyber Monday and the holiday season in general- I’m listing my top 3 ways to keep your personal info. secure online.
1. Keep your firewall security and anti-virus software up-to-date. The biggest mistake I see people make is to assume that just because they have downloaded anti-virus software, that it is good for the life of the computer. No, it’s not! You need up update all your software- including your anti-virus software- on a continued basis otherwise it is ineffective.
2. Be wary of add-ons. Many games and plug-ins are written by third party companies and not the social network. Look before you leap.
3. Make sure the store you are shopping from has an https:// header before checking out. If it doesn’t have the “s” then the website isn’t secure and your personal information and payment information can easily be breached.
Until tomorrow,
Twyla N. Garrett
Well, in honor of Cyber Monday and the holiday season in general- I’m listing my top 3 ways to keep your personal info. secure online.
1. Keep your firewall security and anti-virus software up-to-date. The biggest mistake I see people make is to assume that just because they have downloaded anti-virus software, that it is good for the life of the computer. No, it’s not! You need up update all your software- including your anti-virus software- on a continued basis otherwise it is ineffective.
2. Be wary of add-ons. Many games and plug-ins are written by third party companies and not the social network. Look before you leap.
3. Make sure the store you are shopping from has an https:// header before checking out. If it doesn’t have the “s” then the website isn’t secure and your personal information and payment information can easily be breached.
Until tomorrow,
Twyla N. Garrett
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