Wasting Time, It's Serious Business

Do you know how to NOT waste time? Really think about your answer first. In a culture of social media “pings” and feeling like everything has to be done NOW …. more of us actually waste time versus being productive.

The Eisenhower Box method has been tested again and again. It is the best method to use when preventing time from being wasted while boosting productivity. So, what is the Eisenhower Box method?

Basically, this method states one should separate actions based on four possibilities. The possibilities are:

Urgent and important (tasks you will do immediately).

Important, but not urgent (tasks you will schedule to do later).

Urgent, but not important (tasks you will delegate to someone else).

Neither urgent nor important (tasks that you will eliminate).

If you look at every single item that comes across your desk, iPhone, tablet, etc. and apply one of these four possibilities to it – you will not waste time. The Eisenhower Box method is all about assessing and addressing by making an immediate decision on every potential and actionable item.

For today, start apply this method and notice how much you get done and how quickly it gets done. I promise you the productivity in your life will go up and you still will have more time left at the end of the day.

Until tomorrow,

Twyla N. Garrett

Successful Habits in Business

I was recently discussing business success with a peer. She asked me what I thought my most successful business habit was. Well, I don't know if I have one habit that actually has a success ROI. I do, however, have two habits that helps me keep my head in the game.

The first habit is being able to prioritize many tasks quickly and delegate certain items to the people I trust. I can't run every aspect of my company all of the time. Being able to prioritize and delegate is a habit that helps me run my company and I rely upon it daily.

My other habit is PMA, which means Positive Mental Attitude. You can't dive into any project or business relationship being negative but expecting great results. I try to have a great outlook on life and in business all of the time, even when I know I shouldn't. Being positive can help you combat stress and make smarter decisions when it comes to business. I don't know any cutthroat business owners who have long-lasting relationships in business or in their personal lives, which is a shame. You can be successful without being ruthless or negative.

My habits work for me. This doesn't mean they will work for you, although there is no negative to being positive! Make sure you find what works for you and make it a daily habit if you are truly seeking success.

Until Monday,

Twyla N. Garrett

PR Basics....

Love or hate Donald Trump- there is no doubt in my mind that you know who he is. Why do you know who he is? Really, think about this. He inserts himself in the middle of the media on the constant. Behind his brand is a company that has had more failures than Elizabeth Taylor had marriages. So, why is Mr. Trump considered media relevant? Because he says so.... yes, this is the reason.

If you don't have an aggressive publicity plan, you need one. Here are some basic tips to get you started;

1. Say what is on your mind... all the time. Don't wait for the media to come to you. Instead, start a YouTube channel. Once a week make a video post commenting on the most trending story of the week. Put your personal spin on it. Go ahead, have an opinion. Trump does and it doesn't prevent him from being in the media- in fact, it helps him get rebooked. Political correctness isn't for the media savvy.

2. Prepare to have enemies... and then engage with them. Yes, talk to your enemies on social media. Keep your cool but stay consistent. The media loves to comment on public fights... don't shy away from the enemies you're going to make giving your opinion.

3. Be charitable. I say this for a million reasons plus one. There are many benefits when it comes to giving back. And, your company's reputation can't be hurt by giving a little or a lot!

Until next time,

Twyla Garrett