Is Your Brand In Danger of Becoming Extinct?

Just because you built a brand doesn’t mean you can sustain a brand. Going into the weekend, you want to ask yourself if you have any of these three signs related to danger. If so, your brand is failing and you need to regroup.

Sign number one: The phone isn’t ringing. If your business used to have tons of phone calls, inquiries, and flat out business and now the phone isn’t ringing- your brand is in trouble.

Sign number two: You are inconsistent. What do I mean by this? Well, either you are spread too thin to focus on your brand or your trying to accomplish too many things at once.

Sign number three: Your social media accounts don’t reflect your company’s message. Yes, I mean your personal accounts. If you own a company understand people will look YOU up and not just your company. Don’t have a professional website and then photos of you in the club on your Facebook page. It scares investors and possible customers.

Until Monday,

Twyla N. Garrett

Why the Government Can Improve Using Social Media.

Our Government has to catch up. I mean, social media can help our Government run more efficiently. Why? Well, social media is the world's biggest, most instant communication tool. This means everything when it comes to warning the public about a potential threat or natural disaster.

The Federal Social Media Community of Practice launched a Social Media Accessibility Working Group to collaborate with and deliver programs for accessibility communities and social media leaders across government. While this effort is a step in the right direction, I don't think spending hours, if not months, reviewing how to use social media is going to help utilize a tool that is updated second by second.

Here are my tips to help our Government connect better with the public:

1. Include ways to contact your organization, such as your 800 number, an online “Contact Us” form, or general contact email address for more information directly on your Twitter, Facebook, Google+, etc. profiles.

2.Use the Twitter API or Embedded Timelines feature to display your agency's tweets on your .gov site. Embedded Timelines feature on Twitter appears to have accessibility built-in even for those who do not have JavaScript.

3. All videos should have closed captioning. YouTube has a feature that will automatically caption videos less than 10 minutes. To increase accuracy of the YouTube machine translation, your video will need to have very clear-spoken words and little background noise.

These tips to help our Government improve using social media are just the tip of the iceberg.

For specifics, please contact me for a complimentary consultation.

Twyla Garrett