Cheater Ads- Advertising on a Shoestring Budget.

If you need to get exposure but can't afford advertising- don't panic. Here are a few ways to grow your clients without paying through the nose.

Offer something free in exchange for an email address. Even if it is a free consultation. The reward for an email address approach is crucial. The email address allows you to send out company newsletter, email specials, etc. which can lead to a 20% return on new services, client upgrades, and more. The email reward system is a must for any company.

Go with Google. Even if your budget is five dollars, Google AdWords can help! The content network is less targeted, higher volume, and typically much cheaper to advertise on. This really is DIY advertising but if you have a small budget, it's a great start!

Facebook. The ads you create on Facebook work pretty much the same as Google AdWords. However, you have a bit more of an advantage because Facebook allows you to use images. The bounce rate with Facebook is less than that of Google AdWords because of the imagery involved.

The worst thing you can do is nothing. Even if you have to keep up a free blog or guest blog for free on another, more popular blog- do it. Any exposure is better than no exposure.

Until next time,
Twyla

There's Networking and then there's NETWORKING!

Are you likable? If not, you can network until the cows come home and you will not get anywhere! Networking isn't about how many people you meet or friends you have on Facebook. Networking is about REAL relationships and the picture people have of you when your name is mentioned in a crowd! So, are you networking or are you NETWORKING?!

Here are my tips to make solid business connections that truly are genuine.
First, don't slouch but don't stand up too tall. Believe it or not, standing too tall or posed can make someone look snooty or unapproachable- and you don't want that. So, be relaxed when meeting new people. Don't be overly formal.

Next, always tilt your head forward and smile. Some people are intimated by those in power. They clam up and the lack of smile sends the wrong message. Tilting your head forward with a nice smile helps put you and the person you are meeting in a relaxed state. Also, patting someone on their right shoulder works. For women this can be a challenge. We women always want to be friendly but not misread as coming on to someone. So, use this tip if you feel it is appropriate and will not lead to any misunderstandings.

Lastly, don't pitch yourself- at least not right away. Ask questions (not too personal) about the person you are networking with. Be honest with your answers and your interest. People LOVE to talk about themselves, so let them! They will associate you as a great conversationalist even though you, in fact, said very little. This trick is used by some of the best sales people in the business. Ask questions, collect information, stay interested, and then follow up with a thank-you note that pulls something personal from the conversation!

I hope this networking advice has helped you. Do you have networking tricks? Send them in or message me on Twitter!

Twyla