Overcoming Sex Stereo Types, The Show with Twyla Garrett

Make sure you check me out on Perspectives, Overcoming Sex Stereotypes
http://www.blogtalkradio.com/realperspectives/2015/06/15/boss-busy-overcoming-sex-stereotypes

Disaster Planning, A Refresher Course

Many businesses don't have a viable Emergency Plan. But why not? People who were prepared are doing a lot better than those who ignored warnings and didn't plan. But, have you thought about your business? Below are my top three tips for business preparedness during a natural disaster.

# 1 - Make copies of your important records and store them in a secure place far enough away in case a widespread disaster hits, yet close enough to have quick access to those documents when needed. Don't rely on computer back-ups like cloud files or jump drives. Chances are if a natural disaster hits- there is no electricity!

#2 - Keep an up-to-date list of e-mail addresses, financial account numbers, and phone numbers for family members, employees, co-workers, and insurance company contacts. This list should be kept with the copies of important records (noted above) as well as within your wallet at all times.

#3 Put together an emergency kit that includes one gallon of water per person per day, a three-day supply of non-perishable food, a battery-powered radio, solar-powered phone chargers, a flashlight with extra batteries, a first aid kit and a cooler to keep refrigerated food cold in case of a power outage.

Want to learn more? Subscribe to my blog! I will be discussing this issue, and more, in the coming days.

Twyla N. Garrett

Print Ads... Do They Work?

I often hear that print is dead. The truth is that print is very much alive. I am not sure who started this nasty rumor, but he or she is wrong. Print advertising still makes an impact.

Think about this:

QR Codes have changed how print advertising engages potential customers. Providing consumers and customers compelling reasons to visit your website with easy-to-track codes can also help you measure print advertising effectiveness! Now, you don't have to rely on someone remembering a promo code, you can track real numbers!

Another reason why print isn't dead, and why print advertising is going to be bigger than ever, is the introduction of the tablet. eMarketer estimates that one in three consumers will be using a tablet by 2014. As a result, readers who consume magazines will have potential customers engaging in the same amount, if not more, magazine and/or newspaper content.

So, print isn't dead and neither is print advertising. Only fools would jump on an PPC campaign and totally eliminate print advertising. Have a mixture of both, run the numbers and make the best decisions for your marketing efforts based on those numbers!

Twyla