Free Business Tips

Many business owners go from idea to funding easily. They have it in their blood. That good old entrepreneurial spirit is there and ready to materialize products and concepts, but what about the administrative software to get you from concept to profit? That's why I am listing the top five software products that can help you go from concept and funding to streamlining your business and growing your profit margins!

** Note, I am NOT paid by any of these companies

1. ZenDesk.com is a great tool for maintaining your online reputation through a customer service platform!

2. Google Analytics is awesome because it is FREE! With this application you can find out how long people are staying on your site and see which pages are getting the most traction.

3. Microsoft Corporation This is great if you work from home and use Microsoft for your business, personal, and even the kid's homework needs.

4. SalesForce.com This is a great sales application and has everything you need to "grow revenue, boost productivity, and get visibility into your business."

5. AME Payroll This payroll software is great because you can use it for an unlimited number of businesses and it has an auto-setup wizard.

Until next time,

Twyla N. Garrett

Matthew McConaughey : King of the rebrand!

I heard Matthew McConaughey is a marketing genius. While this is true, I am certain it is not intentional! Matthew was once considered the king of bad movies. He was also considered a playboy actor who shouldn’t be taken seriously. He didn’t even take himself seriously. Think about the whole naked bongo incident. So, what happened last night at the Oscars? Rebranding is what happened.

Matthew McConaughey’s team helped him slowly, quietly and effectively turn his perception with audiences around. Was it overnight? No. Was it easy? No. Did it require patience? Heck yes! But, the reward was a serious acting role followed by an Academy Award!

What’s my point? It is never too late to turn things around and rebrand. You will have to take risks to obtain big rewards. No one ever thought of cutie pie Matt playing a dramatic role as an AIDS patient and advocate. It happened and he won an award. So, my point is you have to take risks and commit to your rebranding campaign when one is due. Go at it full speed ahead and have patience.

Until next time,

Twyla Garrett