Free Business Tips

Many business owners go from idea to funding easily. They have it in their blood. That good old entrepreneurial spirit is there and ready to materialize products and concepts, but what about the administrative software to get you from concept to profit? That's why I am listing the top five software products that can help you go from concept and funding to streamlining your business and growing your profit margins!

** Note, I am NOT paid by any of these companies

1. ZenDesk.com is a great tool for maintaining your online reputation through a customer service platform!

2. Google Analytics is awesome because it is FREE! With this application you can find out how long people are staying on your site and see which pages are getting the most traction.

3. Microsoft Corporation This is great if you work from home and use Microsoft for your business, personal, and even the kid's homework needs.

4. SalesForce.com This is a great sales application and has everything you need to "grow revenue, boost productivity, and get visibility into your business."

5. AME Payroll This payroll software is great because you can use it for an unlimited number of businesses and it has an auto-setup wizard.

Until next time,

Twyla N. Garrett

Types of Customers- Know them!

Do you know your customer? Do you REALLY know your customer. Knowing who you are selling your services or products too is crucial! You have to be aware of their perspective and cater to it. I've listed the types of customers below to help you reassess your selling strategies.

A. The Unwilling. This is the customer who knows he or she needs your services or products but isn't willing to spend the cash. So, they give your company a call, shake when they hear the price and convince themselves that they can do it better and spend no additional money. Here's why they call you back. They can't- and they know it. They've tried, they tested, they cut every corner to be cut. And, when all is said and done, the results are less than desirable. Be creative when trying to attract their initial business because, even though they will not purchase at first, they will come full circle.

B. The cynic. These customers are hard to keep happy. They've been burnt before. Through no fault of yours, you will pay the price for their prior horrible experiences. Figure out a way to maintain trust. This is the best way to transition a cynical customer to a happy customer.

C. Simple, direct and educated. Ahhh.... if only all of our customers could be these customers! Simple, direct and educated customers get it. They understand there is risk in all aspects of business but they also know they need services and to form relationships with vendors. So, they do there research, request a proposal and buy. These customers are an easy sell and great for repeat business and referrals if you can keep them happy!

Twyla