Small Business is BIG Business!

Many small businesses feel that they can't compete with major corporations. This is simply not true! A recent study, derived from American Express, found that 78% of all consumers believe smaller business equates to more personalized service. Customer service gives small businesses the edge.

Even more so, small businesses with a fantastic online presence have a unique opportunity to reach a lot of clients but still provide that personalized service that consumers highly desire. It is important for any business, small or large, to have a human connection element- especially online! It provides the customer service and connect-ability that consumers are seeking. For example, if a consumer writes a great review of your products or services online then thank them with a personal note and an eCoupon. Don't just send a simple and generic "thank you". Also, if a consumer complains about your business online then take action. Apologize right away. Don't delete the post. Chances are people already read and aware of the complain. So, show you care. Respond in a positive manner and make a note on how you are going to correct the problem specially for the consumer and for potential consumers in the future. Think of social media as if it were a small town. News travels fast! Be positive, engaged and responsive.

Lastly, be honest. Great customers service comes from having good intentions. Again, think like a small town business owner when competing in the real world or online. If you are dishonest about services, you will be found out. Don't do anything you wouldn't be proud of should you get caught and the evidence were to be published. Be smart and genuine when conducting business.

These tips WILL help you compete against other, larger businesses.

All my best,
Twyla Garrett

Get A Government Contract!

Ever wonder how hard it is (or easy) to get a government contract?  Let me provide you with the tips to obtain (and maintain) the government's business!

First off, visit https://www.fbo.gov/ because there are usually (on average) 25,000+ contracts available at any given time. Know what is available and what you (or your company) or truly qualified to bid on.

Next, don't dismiss the 25,000+ contracts as reserved for major players. The government sets aside contracts for small businesses, women owned businesses, minor owned businesses, etc. Basically, you are set up to fairly compete with the big boys!

Consider subcontracted work. A good way to get your foot in the door is to perform subcontracted work through a provider that already has a government contract. Who has the current contracts you ask? Click here! https://www.supplier-connection.net/SupplierConnection/index.html

Lastly, understand that paperwork is the major part of the process. And, there is a lot of paperwork!  Start with the Central Contractor Registration (CCR) http://www.osdbu.dot.gov/related/ccr.cfm . In order to do business with the govermennt (and start the paperwork for consideration) you must be registered with the CCR. Bonus: The CCT lets you review what companies are retaining contracts and how. It can help you become more competitive with your bids!