Social Sharing, Are You Optimized?

One aspect of social media engagement is utilizing hashtags and key words to not only spread your message to your audience, but to also capture traffic from a seeking social media audience. Yes, this task is a bit of work but it is worth learning because it can drive both traffic and profit.

The best way to start learning social sharing optimization is to start with Twitter or Instagram. Both utilize the hashtag (#) to pull in like-minded searchers / seekers / business owners into a single thought or image and then start a conversation or- at the very least- make a brand introduction.

If you’re really not that familiar with # use right now, go to Twitter and in the search box type in ‘#business’… this is your general audience, your peers, etc. Now, you need to write using social sharing optimization so they can find you when typing in specific key words.

Think you need more help learning how to do this and what tools to cross-train yourself on?

Don’t hesitate, contact me directly for one-on-one business and branding coaching. I'm always available to speak at your company's next event or provide one-on-one training.

Twyla N. Garrett of IME

Staying Safe, Advice from an Homeland Security expert

I want to talk today about three easy ways to keep your family safe during a terrorist attack. During an attack, people will panic. Providing a long list of "to dos" sometimes can be counterproductive because we, naturally, panic. So, I broke down three easy-to-remember things to help keep your family safe during an attack.

1. Be aware of your emergency exists. If you start this today, it will be second nature to you. Every single time you walk into a business, amusement park, etc. with your family (and yourself), point out the emergency exits to your family members and then note the ER meeting place. It seems simple, but this is the best thing you can do to save a life during an attack.

2. Know how to handle minor and major medical issues. How? Take a CPR course and a first-aide course. Refresh the course knowledge every year. The information learned will be on automatized recall during a true emergency.

3. Find a police man or EMT and ask where you should go. Don't just head to the ER meeting spot and stay there. Once you collect your family members, ask what the plan is next. Find the closest first-responder and ask where the safest place to move to is.

I hope this information helps you make smart decisions when it comes to keeping your family safe during a terrorist attack, hopefully-however- you will not have to use it!

Twyla N. Garrett

Emergency Exits At Work… Are They Safe?

Most people are under the impression that emergency exits at work are always safe and well-maintained. I wish this was true. Many workplace emergency exits aren’t kept up to standard. This isn’t deliberate, but usually a cost-savings oversight.

Here are three things you can do to ensure workplace exits are safe.
1. Lighted exit signs should be in good working order, and have a battery backup in case of a power failure. My best advice is to check these signs as you walk into work and out of work on a monthly basis. Not your job? Schedule yourself to do a visual check anyway and then call maintenance every other month to have them perform the actual checks.
2. Check to see if workplace exits are ADA compatible. Most new buildings already ensure this, but older buildings don’t often have handicap accessible emergency exits. Know where your company stands on the issue and develop a plan to help those with disabilities exit the building safely in the event of an emergency.
3. Doors should be secured to prevent unauthorized entry from the outside, but not to prevent employees from exiting in emergencies. Smokers are notorious for using emergency exits as quick routes to cheat a smoke here and there. These people should be addressed directly and you need to explain that the emergency exit is for emergencies only. Propping a door open while they smoke can allow for a security breach- never good!

I hope these tips help you realize the importance of clearly marked emergency exits at work.

Until tomorrow,

Twyla Garrett

Assistants Slow You Down

Everyone knows by reading my blog that I am a huge promoter of delegation. This said, I do want to address what happens when you hire your first assistant. There is a sense of relief and almost a feeling of less responsibility on the business owner or director. Don’t let hiring an assistant provoke a sense of “freedom” from work or responsibility. In fact, with an assistant you should be taking more on!

For example, controlling your own calendar is crucial. Many people let their assistants set up their appointments. Well, this is great if you want to be in hour long meetings or phone calls all day long. You need to control your calendar, period! Your productivity will go down when your assistant starts making meeting after meeting after meeting. Don’t delegate this task- ever!

Do you really need an assistant to book your travel plans? Is this cost-effective? No! Technology has made it so much easier to book your own flights, travel plants, etc. that paying someone to do this for you almost feels sacrilegious. You can mind five minutes in the day to book your own travel plans or dinner reservations. You don’t need to pay someone to do this for you.

You see, assistants can provide some benefit for you as far as performing actual work towards a goal. However, when it comes to booking meetings or travel for you personally – they are not needed. In fact, they hinder you.

Until next time,

Twyla N. Garrett

Get A Government Contract!

Ever wonder how hard it is (or easy) to get a government contract?  Let me provide you with the tips to obtain (and maintain) the government's business!

First off, visit https://www.fbo.gov/ because there are usually (on average) 25,000+ contracts available at any given time. Know what is available and what you (or your company) or truly qualified to bid on.

Next, don't dismiss the 25,000+ contracts as reserved for major players. The government sets aside contracts for small businesses, women owned businesses, minor owned businesses, etc. Basically, you are set up to fairly compete with the big boys!

Consider subcontracted work. A good way to get your foot in the door is to perform subcontracted work through a provider that already has a government contract. Who has the current contracts you ask? Click here! https://www.supplier-connection.net/SupplierConnection/index.html

Lastly, understand that paperwork is the major part of the process. And, there is a lot of paperwork!  Start with the Central Contractor Registration (CCR) http://www.osdbu.dot.gov/related/ccr.cfm . In order to do business with the govermennt (and start the paperwork for consideration) you must be registered with the CCR. Bonus: The CCT lets you review what companies are retaining contracts and how. It can help you become more competitive with your bids!