Are Your Employees Engaged?

Here is an issue not discussed much in business, employee satisfaction. Many employers believe they are doing a service to their employees by giving them a job. They believe employment is a win-win situation. The employees get an income, the employer gets works done. Well, this isn’t enough anymore.

Disengaged employees tend to provide poor customer service and sour the work culture. In order to engage your employees beyond a paycheck, it is crucial that customers are defined as the equivalent to gold. You have to constantly show leadership through customer appreciation to stress how important it is to treat customers with respect. If you put your customers first, your employees know they have to follow. They, in return, become engaged.

Next, you have to create subteams. That’s right, accountability teams. Don’t leave employees alone and behind their cubicles. Engagement goes beyond the name tag. For engagement to happen, create small groups within the company and allow them to meet twice a week for a half of an hour. This brain building / venting session brings employees together. It unites them and makes them feel as if they have a true leadership role, not just an employee badge number, within your company.

If you can lead up employee engagement, I promise you the customer service your company delivers will be amplified.

Until tomorrow,

Twyla N. Garrett

SEO and Your Business

Are you SEO savvy? If you don’t know what SEO itself means, chances are you’re not. SEO stands for Search Engine Optimization. A few years back everyone was chasing the SEO content boom. As social media outlets progressed, SEO now has to be blended with actual content- not just key words.

SEO words are picked up quicker by Google and other search engines. This is why websites in the past had a lot of key word (or SEO content) that made no sense or didn’t really say anything at all. Things are changing, again, and 2014 is going to change how internet prowlers and content writers use SEO as an element to capture business.

First, branding has to be more important than just getting content online. This is opposite of a few years past. If your branding and content isn’t providing real info, it’s not working.

Second, Google is relying more than ever on human signals in the form of shares and mentions on social media to help vet sites. What does this mean? If you’re not placing social media sharing tags on every form of content you write or publish, it isn’t being recognized as a searchable asset in Google. Finally, purposing how your SEO content words work together. You should have content, key words and links in this order. Any other priority and your efforts will not produce results.

I hope this helps you steer how you will drive your digital marketing efforts in 2014.

Twyla