I had someone ask me how they self-promote without looking sleazy. Here’s the thing… there is nothing wrong with self-promotion. People do it all the time. Lawyers run ads on TV, real estate agents run photo packs on billboards and at bus stops, and online businesses often utilize social media ads to get the word out about their products and services.
Bragging about yourself is part of the online business landscape that many people still need to improve upon. I understand being humble but business is a competitive sport. You have to speak up or you will be left out. One of the best ways to self-promote without feeling “sleazy” is to have your results work as your income advocate.
Find two or three clients who are willing to do a video on your behalf. Before and After photos work well, but often- today’s culture believes they are not real or photo shopped. A video ranks well on Google and YouTube, where photos do only OK. Plus, a video dispels any questions about your client testimony and its validity.
As we head into the rest of 2015, start promoting yourself and the good work you do. Post client result videos and testimonials on your social media accounts and your websites. Remember, branding is 98% visibility.
Until tomorrow,
Twyla N. Garrett
Showing posts with label winning. Show all posts
Showing posts with label winning. Show all posts
Thursday, May 28, 2015
Tuesday, November 4, 2014
Visa Rules Are Being Tightened
I'm not sure that you can say a rule is being "tightened", but this is the phrase being tossed all over Washington D.C. right now. What really is happening, in my opinion, is the rules are actually going to be fully enforced. This leads me , and many other Americans, to a question of impact. Why are we not fully enforcing Visa rules on a continued basis?
Homeland Security officials said Monday that they will immediately begin demanding more information from visitors from countries with visa-free entry, bowing to growing fears that jihadists from Iraq or Syria could use a loophole to bring their battle to the U.S. mainland. Homeland Security Secretary Jeh Johnson did not suspend the Visa Waiver Program despite pressure from some key lawmakers on Capitol Hill, but he said the government will order travelers from visa-waiver countries to report more information such as parents’ names, city of birth and aliases. This is a concern for me!
We should always be demanding more information from travelers into our country. Period. In my book, Homeland Security; A Comprehensive Guide for All , I discuss why some of the reigns may be tightened or loosened due to financial restrictions. We don't plan on money running out to sustain ongoing issues, which is a problem. But now, we have to spend more money that we don't have to sustain what we should have been doing all along. Does anyone else notice the irony here?
So, where is the fine line? There isn't one. Nothing with Homeland Security matters is cut and dry nor black or white. We need to tighten the rules around the clock. We need to put more money into sustaining our current efforts and look at what it may cost to utilize new media tools in the future. We need to prepare better in order to stay safer.
Until next time,
Twyla N. Garrett of IME
Homeland Security officials said Monday that they will immediately begin demanding more information from visitors from countries with visa-free entry, bowing to growing fears that jihadists from Iraq or Syria could use a loophole to bring their battle to the U.S. mainland. Homeland Security Secretary Jeh Johnson did not suspend the Visa Waiver Program despite pressure from some key lawmakers on Capitol Hill, but he said the government will order travelers from visa-waiver countries to report more information such as parents’ names, city of birth and aliases. This is a concern for me!
We should always be demanding more information from travelers into our country. Period. In my book, Homeland Security; A Comprehensive Guide for All , I discuss why some of the reigns may be tightened or loosened due to financial restrictions. We don't plan on money running out to sustain ongoing issues, which is a problem. But now, we have to spend more money that we don't have to sustain what we should have been doing all along. Does anyone else notice the irony here?
So, where is the fine line? There isn't one. Nothing with Homeland Security matters is cut and dry nor black or white. We need to tighten the rules around the clock. We need to put more money into sustaining our current efforts and look at what it may cost to utilize new media tools in the future. We need to prepare better in order to stay safer.
Until next time,
Twyla N. Garrett of IME
Monday, March 17, 2014
Winning. Marketing & You.
Here are some scary numbers…..
20% of all purchases are a result of Twitter.
91% of adults in the USA have a cell phone.
25% of companies use mobile ads.
Notice anything? How low is the mobile ad number?!. I never understood why some business owners put together and execute a half-hearted business campaign when it comes to marketing and PR services. Some people only hire a PR firm and rely on them to carry the load. Other people hire only an ad agency and rely on them to carry the load. You do need both as these two entities serve two different purposes!
My question to my readers this Monday is ‘Are your marketing and PR efforts in check?’ Well, are they? Are you investing money in PR? Are you getting the Google deep links from those press releases being distributed as often as possible? What about your ads? Are you paying for ads? If not why?
The numbers above show the potential for marketing and social media to work hand-in-hand and yet many people are not investing or executing a full campaign. Don’t short change yourself or your business. Need help? Contact me. I am willing to offer business conferences and one-on-one training as to how to accomplish this.
Until tomorrow,
Twyla N. Garrett
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