Showing posts with label access employee emails. Show all posts
Showing posts with label access employee emails. Show all posts

Thursday, August 6, 2015

2 Ways To Become A Millionaire

So here’s the thing… we all want to become millionaires, right? Yes, for the most part. But most of us haven’t reached this goal yet or we believe (our inside voices) that we probably can’t or won’t. Well, think positive. There are two ways that you can put yourself on the path to becoming a millionaire, but you have to work hard and you have to remain steadfast.

First, write down 3-5 of the best people in the world who do what you do. Yes, there are others… if there wasn’t, you’d already be a millionaire. So, write down the names and then write down one step you know each person took to get to where they are at. Now, you have a road map and you just have to develop your very own plan that can mirror it.

Second, show up. I know people who want to strike it rich. They create a product or service, they launch it, they walk away and head to their latest and greatest idea. Well, where is the investment? It takes more than money to make something work for you. You have to invest time and effort and energy and love and so forth. Anyone can invest in creating a product or service, but not everyone is willing to show up to promote it and sell it and really go to bat for it. Create a routine and move your life forward by showing up for what it is that you work on. Think about it in book terms. If you hire a ghostwriter to create a book for you, it’s done. There is no love. You can sell it but are you really showing up for it? Now, let’s say you work on the book yourself for a year. You believe in it. You’ve loved it. You’ve hated it. You are more likely to really believe in it and pitch it and see it through to your earned success.

If you take my advice, and I hope you will, these two steps will put you on the right path to becoming a millionaire.

Twyla N. Garrett

Thursday, May 28, 2015

How to Self-Promote & Why!

I had someone ask me how they self-promote without looking sleazy. Here’s the thing… there is nothing wrong with self-promotion. People do it all the time. Lawyers run ads on TV, real estate agents run photo packs on billboards and at bus stops, and online businesses often utilize social media ads to get the word out about their products and services.

Bragging about yourself is part of the online business landscape that many people still need to improve upon. I understand being humble but business is a competitive sport. You have to speak up or you will be left out. One of the best ways to self-promote without feeling “sleazy” is to have your results work as your income advocate.

Find two or three clients who are willing to do a video on your behalf. Before and After photos work well, but often- today’s culture believes they are not real or photo shopped. A video ranks well on Google and YouTube, where photos do only OK. Plus, a video dispels any questions about your client testimony and its validity.

As we head into the rest of 2015, start promoting yourself and the good work you do. Post client result videos and testimonials on your social media accounts and your websites. Remember, branding is 98% visibility.

Until tomorrow,

Twyla N. Garrett

Monday, May 18, 2015

Ways to Fail at Networking

I recently watched a friend of mine fail at a public cocktail event that had a lot of prospect business in attendance. I couldn't believe what I was seeing. It was then that I realized, my friend wasn't trying to be bad at networking. She just wasn't a naturally social person and no one had ever taught her how to mix business in a social setting. So, if you can related to my friend- then keep reading. These 5 networking sins are noted to help you learn, grow, and then become a master at networking.

1. It’s all about you….. Well, it’s not. People love to talk about themselves,so let them. I’ve learned to go to these types of events and ask anyone I wanted to meet a simple question… “So, what do you do?” And they’re off. Listening to someone else talk… and I mean really being engaged… will make them like you. They will say they had a great conversation with you— even if it is one-sided. So, instead of pitching yourself, let others pitch you.

2. No follow up. If you leave the event with business cards and wait for the phone to ring, you’re committing a “sin.” Go through the cards and enter them into your mailing list. Then call- yes use the phone, don’t send an email- the contacts you believe can bump up your business and invite the person out for coffee on your tab. Don’t pitch at the coffee meeting either. Instead talk to the person about what they do some more and learn where they can use help.

3. Not offering value. Once you have that coffee meeting and you discover how your potential referral contact can use help, find a way to provide it. Solve their problem for them- no charge- and without pitching yourself. Pretend that you have it all handled and clients are coming through the door. The contact won’t forget this move and YOU will be their number 1 priority when it comes to referring business.

4. Don’t think you’ve failed if none of this works. There are selfish and bad people out there. The system noted above works 95% of the time. Your first time out (maybe first 3 times out) may fall within the other 5%. Keep trying…

5. Stop going to every networking event. You should be selecting your networking events carefully and not by open bar status or what’s on the menu either! If you know a networking event is going to be filled with pediatricians… pass. They may not help your market. If you know an event is going to be filled with people within your industry… go and practice steps 1-4. If you know an event is going to be a mix of professionals you may, one day, sell your services to then go and practice steps 1-4. You may get referral or direct business off of it. Protect your time by picking events that (long-term) can provide you with real ROI. Don’t just network for the sake of meeting people. After all, the goal is to establish your brand and bring in money.

Twyla N. Garrett of IME

Friday, May 1, 2015

What Not To Put Up With In Business

New business owners, and even seasoned ones, are always learning from mistake and wins. However, there are three things that you, a business owner, should never tolerate within your company – no matter how big or how small your current company is.


1. Clutter and disorganization. Clutter and disorder cause stress and affect your emotional and mental well-being. The same goes for employees who tend to be disorganized, the can impact your business and your clients. Keep a tidy and well organized “you” space or office. It does make a difference.

2. Distrust. If you don’t trust an employee, why is he or she working for you? The same goes for your clients. You can fire them and if you feel they are not being honest with you, there is no point in working with or for them. Your wealth depends on your ability to trust employees, vendors, etc. After all, no business works well because of one person. If someone is not trustworthy, leave them where they are and move on.

3. Mediocrity. Since when did “good enough” become a standard? If you are only going to do something half-way, why do it at all? It makes you look like you have no pride or don’t care. Make sure you are really giving everything you do 300%. Period. Oh, and if you have employees that don’t follow this rule- fire them.

Until Monday,

Twyla N. Garrett

Wednesday, April 29, 2015

An Overview of Branding vs. Ads

There is a difference between branding and advertising. While most people would think these two efforts are one-in-the-same, they’re not. Branding is how people emotionally connect to your products / services within 5 seconds of seeing your logo. They come to know what you do, stand for, etc. all through branding via a multi-layered approach of media and publicity placement alongside content and visual positioning.

Advertising, however, is the campaign vessel to help communicate your branding message. It is a paid effort and it compliments how you develop your branding. It is not a part of your branding. Think about GoDaddy. Their advertising spots are known for being fun, quirky, and to the point when it comes to easy-to-use web-based services. The company’s branding is not who is in the advertising spots. The advertising is a tool to get people to pay attention to the brand so they can further explore it.

Don’t build all your advertising efforts around one single platform. That would be a poor branding choice. Instead, build all of your advertising efforts- on any level or price-point- around what your brand stands for.

Until next time,

Twyla n. Garrett

Tuesday, April 21, 2015

How to Rule the World!

I recently overheard a woman talking about how she could rule the world if she only knew how to feel more energetic. Huh? Ruling the world shouldn’t be a goal. Ruling YOUR world should! I always say that everyone is capable of anything- you just have to try!

You can rule your world if you do the following;

1. Know that you can’t control everything. You can, however, control how your respond.

2. Know that you have to have an exit plan. Things happen.

3. Understand that you have to fail before you can rule. As long as you get back up and seek to better yourself, you can take control over your destiny.

Don’t spend time wishing for things to happen or making excuses as to why they are not. You can be better. You can rule your own world.

Until tomorrow,

Twyla N. Garrett

Friday, April 17, 2015

Do Your Customers Feel Cheated?

It happens. We get busy with how to run the business, growing a business, developing our brand, etc. that we forget why we are in business- our customers. I'm listing three ways to tell if you've lost sight of your customers' needs and are cheating them- even without meaning to do so. If so, ask yourself what you can do to correct the situation at hand.

1. You half-ass tasks. Sorry to be so blunt, but it is true. If you perform at your highest level upon first signing a client, but months or years later you could care less if the product/service is amazing or of quality then you've lost focused and are denying your customer what he or she is entitled to.

2. You believe the customer is always right. Um, no. The customer may think he or she is always right, but they're not. You wouldn't sell a standard kitchen oven to someone who wanted to open a bakery would you? No, of course not. If you see a client making a mistake and you don't step in- you're failing that customer.

3. You avoid the evil client. If you ditch a client because he or she is too demanding than you might not be up for the challenge of expansion. Try your best to handle evil clients and resolve inner-conflicts before giving this type of customer the boot.

Dealing with customers isn't always easy. You are not going to have easy clients in life. There will be difficult clients and situations. Remember these three tips and make sure the problem isn't you.

Until Monday,

Twyla N. Garrett

Wednesday, April 15, 2015

Staying Safe, Advice from an Homeland Security expert

I want to talk today about three easy ways to keep your family safe during a terrorist attack. During an attack, people will panic. Providing a long list of "to dos" sometimes can be counterproductive because we, naturally, panic. So, I broke down three easy-to-remember things to help keep your family safe during an attack.

1. Be aware of your emergency exists. If you start this today, it will be second nature to you. Every single time you walk into a business, amusement park, etc. with your family (and yourself), point out the emergency exits to your family members and then note the ER meeting place. It seems simple, but this is the best thing you can do to save a life during an attack.

2. Know how to handle minor and major medical issues. How? Take a CPR course and a first-aide course. Refresh the course knowledge every year. The information learned will be on automatized recall during a true emergency.

3. Find a police man or EMT and ask where you should go. Don't just head to the ER meeting spot and stay there. Once you collect your family members, ask what the plan is next. Find the closest first-responder and ask where the safest place to move to is.

I hope this information helps you make smart decisions when it comes to keeping your family safe during a terrorist attack, hopefully-however- you will not have to use it!

Twyla N. Garrett

Tuesday, April 14, 2015

Speaking Tips

I speak at many professional conferences and I do different media interviews. Did I take an advanced course in public speaking? No! Am I now comfortable with this task? Yes. However, this wasn’t a born gift or something I loved doing right out of the gate, it took lots of practice.


Tonight, I want to share my top 3 tops for public speaking. I hope you enjoy them.

#1. Cortisol is secreted by your adrenal glands when you’re anxious or stressed. So, how do you get rid of it? Exercise. That’s right, go for a walk or do sit ups about 20 minutes before you have to deliver a speech or a presentation and the anxiety will almost be non-existent.

#2. Set up a goal for the speech. Don’t just think of yourself as delivering a speech. Think about the ROI from the speech- either for you or your company. Next, set up a goal and work throughout the presentation or speech to reach this goal.

#3. Don’t read your slides! People will scan your slides. They don’t want any slides read to them. You are to present and speak to the people, recycling the information in the slide into something that connects with the audience. Simply reading a slide is boring and you will bore the audience.

I’m confident these tips will help you get through your next speech or presentation.

Until next time,
Twyla N. Garrett

Monday, April 6, 2015

Seeking Capital - Yes.

IME is a minority and female owned company that started as a bootstrap idea and has since grown into a multi-million dollar Homeland Security & Emergency Preparedness company that frequently contracts with the US Government. IME is currently seeking investment capital for expansion by opening up 30% stake to attract private equity investors. The expansion will include escalating our already competitive and aggressive sales team, the purchase a commercial building, and it will facilitate the purchase of a security product – along with similar services firms - to complement our subsidiary services, which include; Management Consulting Services, Life Cycle Acquisition Support, Information Technology (IT) Support Services, Cyber Security & Computer Forensics, and Construction Program Management.

Since IME’s inception over a decade ago, the company has undergone significant growth clearing 2 million in generated revenue last year alone. IME has become a brand within the Homeland Security and Government Servicing landscape. Twyla Garrett, CEO, has been invited to showcase her business experience running IME at The White House, The United Nations, and The New York Urban League- to name only a few.

The challenges IME is currently facing deal with comfortable growth and a need to secure future technology products that will help both the company and its clients advance into a forward-thinking market run by the next generation of global entrepreneurs. By opening up 30% of the company’s stake, IME will be able to seek out complimentary opportunities that will not only create jobs while boosting profit margins, but will further secure the nation by matching our talented staff and future leaders with the right tools and resources to create and implement new technologies.
We’re seeking not to fund the expansion, but to seed the future of our industry by positioning IME as the cornerstone leader with capability to cherry-pick talent based on ability, drive, creativity, and deliverability. The equity stake money will promote the company’s capacity to challenge the boundaries that exist within our market today by properly utilizing capital to navigate potential talent and then reconnoiter it with our signature training methodologies.

IME is known as “the company with a heart.” We’re pursuing a progressive tomorrow that is truly sustainable as technologies and client demands continue to evolve and grow. By utilizing capital appropriately, our company’s ecosystem will add value and open up forthcoming opportunities for partnering businesses, the U.S. Government, contracted employees, undiscovered talent, and our stakeholders.
IME is currently an American Board for Information Security & Computer Forensics Board Member. The company’s founder and CEO, Twyla Garrett, is also an author on the topic of Homeland Security and has won numerous accolades on behalf of IME - including a 2015 Top Woman Entrepreneur nod.

Twyla N. Garrett

Thursday, April 2, 2015

Creating Great Customer Service

I talk a lot about customer engagement on this blog. I was asked a great question recently. "How do you keep customers coming back?" It's a good questions because once you offer a product or service, how will you engage that customer to buy more? Well, here is what works for me.

1. Get personal. Stage 5 clinger personal. Follow your customers online. Interact with them. Make follow up phone calls. Always be in a state of reminding them you're around and that you care.

2. Be consistent. Don't do right by your clients some of the time. People love paying $5.00 for a cup of coffee at Starbucks not because it is the best coffee in the world (in fact, it's been proven otherwise), but because the staff makes it their business to be personal and to be consistent.

3. Reward people. Who doesn't love getting rewards. Again, think Starbucks. They have a Gold card system that is awesome. Buy 12 drinks and get anything on the menu for free. There is no minimum, either.

If you buy twelve cups of regular coffee, your free drink can still be a Venti Frap or you can get a chicken salad sandwich- whatever you want. So, think of a way to reward your customers that actually presents value and not percentage discounts.

Until tomorrow,
Twyla Garrett

Wednesday, April 1, 2015

Your Business and Bad Decisions... It will happen

One of my most valued lessons is knowing that there are two bad choices every business owner will make in his or her life that will immediately be regretted- followed by a hard lesson. Trust me when I say that these two bad choices can be avoided, which is why I am sharing them. I don’t want you to learn these lessons the hard was so I am hopeful you will keep reading.

#1. Stating you tried your best and failed. We, as people, are conditioned to say “I’ve tried my best” when we are met with failure. Instead of knowing you have this label excuse in your back pocket, say something meaningful before a challenging task. Say “I will” and then do it. It doesn’t matter in life if you try or not. Millions of people try every day fail. Why? They have the “I’ve tried my best” excuse available. Make no excuses for failure, make up your mind not to fail! So, don’t regret letting a client or a boss down by stating this excuse. Instead, work harder and longer and make it happen.

#2. Refusing to apologize. This is a big one for most people. Don’t take the lame cop out with an “I’m sorry you feel this way.” What’s wrong with simply saying “I’m sorry”? Swallow your fear--or pride--and say you're sorry. Then you'll help the other person let go of their resentment or bitterness and both parties will be able to move on. Saying you’re sorry means you take accountability for something, a rare thing in today’s world.

So, remember – say you are sorry and refuse to try your best, instead do your best.

Until tomorrow,

Twyla N. Garrett

Wednesday, March 11, 2015

Working with Clients 101

I overheard two businesses owners complaining about their clientele the other day. It can be frustrating, just like you- clients aren't alike. You will have clients who require extra hand holding and you will have clients who you never hear from, refuse to give you direction and then expect the world from you. Regardless, your clients pay your bills and you have to honor their work style just as you want them to honor yours.

To get a sense of the type of client you will soon be working for, and how to approach him or her, ask these questions:

1. What are your priorities and goals and what are your timelines.

Asking this question will help you understand what is important to your client and how fast the client expects you to work. This question series eliminates a lot of guess work.

2. What is your preferred form of contact.

I knew a lady who hated phone calls. Every week, on Friday, her servicing contractor would call her. He told me she always seemed annoyed but would insist on finishing the call. Finally, after this went on for months, the client asked him why he always found time to call her in the middle of her pedicure. The contractor assumed the client wanted phone calls and he assumed the date and time of the phone calls. Don't assume anything with clients. If you don't know, ask.

If you implement these two questions when starting to work with a new client, you will have a more positive working relationship.

Twyla Garrett

Monday, March 9, 2015

Enterprising Women Magazine Announces - 2015 Enterprising Women of The Year Award Winners



Enterprising Women Magazine Announces
2015 Enterprising Women of The Year Award Winners
Prestigious Awards Program Recognizes World’s Top Women Entrepreneurs

RALEIGH, N.C. Feb. 9, 2015 – Monica Smiley, publisher and CEO of Enterprising Women magazine, has announced the winners of the 2015 Enterprising Women of the Year Awards, an annual tribute to the world’s top women entrepreneurs. Honorees will be recognized at the 13th Annual Enterprising Women of the Year Awards & Conference, Sunday, March 29 to Tuesday, March 31 at Disney’s Grand Floridian Resort & Spa in Lake Buena Vista, Florida.

The annual Enterprising Women of the Year Awards is widely considered one of the most prestigious recognition programs for women business owners. To win, nominees must demonstrate that they have fast-growth businesses, mentor or actively support other women and girls involved in entrepreneurship, and stand out as leaders in their communities. Many of the honorees also serve as leaders of the key organizations that support the growth of women’s entrepreneurship.

Award winners were recognized in seven categories this year: annual sales revenues of more than $100 million; annual sales revenues of more than $25 million and up to $100 million; annual sales revenues of more than $10 million and up to $25 million; annual sales revenues of more than $5 million and up to $10 million; annual sales revenues of more than $2 million and up to $5 million; annual sales revenues of more than $1 million and up to $2 million; and annual sales revenues of up to $1 million.

Winners in the “over $100 million in annual revenues” category:
Kay Ivie, Ivie & Associates, Inc., Flower Mound, TX
Beatriz Manetta, Argent Associates, Inc., Plano, TX
Jennifer Maier, WDS, Inc., Lake Wylie, S.C.
Julia Fournier, HCMWorks, Ottawa, Ontario, Canada
Veronica Muzquiz Edwards, InGenesis, Inc., San Antonio, TX
Camille Thomas, JMC Retail Group, Minneapolis, Minn.

Winners in the “over $25 million and up to $100 Million in annual revenues” category:
Raegan Moya-Jones, Aden & Anais, Inc, Brooklyn, N.Y.
Traci Lounsbury, ELEMENTS, Denver, Colo.
Lisa Sackuvich, ARJ Infusion Services, Lenexa, Kan.
Diane Medley, MCM LLP, Louisville, Ky.
Noreen King, Evolve Manufacturing Technologies, Inc., Mountain View, Calif.
Carol Hackbarth, Hackbarth Delivery Service, Mobile, Ala.
Mary K. Davenport, TransTech IT Staffing, Itasca, Ill.
Marygrace Sexton, Natalie’s Orchid Island Juice Company, Fort Pierce, Fla.
Jennifer Jeansonne, Eagle Consulting, LLC, Belle Chasse, La.

Winners in the “over $10 million and up to $25 Million in annual revenues” category:
Britnie Turner, Aerial Development Group, Nashville, Tenn.
Tammy Cohen, InfoMart, Inc., Marietta, Ga.
Marie Seipenko, Preferred Solutions, Northville, Mich.
Patty Comer, AccruePartners, Charlotte, N.C.
Sylvana Coche, Gravity Pro Consulting, LLC, San Clemente, Calif.
Fiona Gathright, Wellness Corporate Solutions, LLC, Bethesda, Md.
Paula Lombard, WEXCO Industries, Pine Brook, N.J.
Hetal Parikh, Rangam Consultants Inc., Somerset, N.J.
Olga Smirnova, Global Language Solutions, Irvine, Calif.
Barbara Issett, IQ Business Events, Inc., Mississauga, Ontario, Canada
Sheila Benson, Employment Screening Services, Birmingham, Ala.
Lauren Herring, IMPACT Group, St. Louis, Mo.
Joy E. Taylor, TayganPoint Consulting Group, LLC, Lambertville, N.J.
Deborah C. Weaver, Midwest Litigation Services, St. Louis, Mo.
Claudia Mirza, Elahi Enterprises, Inc., dba, Akorbi, Plano, TX
Marilyn Grabowski, AtlanticInfra, Wall, N.J.
Mary Miller, JANCOA Janitorial Services, Inc., Cincinnati, OH
Angela Lee, The Happy Point Resto Group, Chicago, Ill.
Diana Harbour, The Red Dress Boutique, Athens, Ga.
Natalie McDonald, Create NYC, New York, N.Y.

Winners in the “over $5 million and up to $10 Million in annual revenues” category:
Jean Thompson, Seattle Chocolate Company, Seattle, Wash.
Carol Fitzgerald, Buzzback LLC, New York, N.Y.
Mandy Gilbert, Creative Niche Inc., Toronto, Ontario, Canada
Tabatha Turman, Integrated Finance & Accounting Solutions, LLC, Woodbridge, Va.
Billie Bryant Schultz, CESCO, Inc., Dallas, TX
Carolyn Williams Francis, Williams Interior Designs, Inc., Columbus, OH
Victoria L. Vasques, Tribal Tech, LLC, Alexandria, Va.
Brooke Partridge, Vital Wave, Palo Alto, Calif.
Lisa Rosenthal, The Mayvin Consulting Group, Inc., Alexandria, Va.
Carla Percy, The Mayvin Consulting Group, Inc., Alexandria, Va.
Teresa Sherald, Diversity Search Group, Columbus, OH
Stacy D. Phillips, Phillips Lerner, A Law Coroporation, Los Angeles, Calif.
Susan Gilbert, APOGEE Interactive, Inc., Tucker, Ga.
Ellen Dickson, Bailey Edward Design, Inc., Chicago, Ill.
Sue Bennett, Bennett Design Associates, Inc., Uxbridge, Ontario, Canada
Mashell Carissimi, JMC Electrical Contractor, LLC, Saint Clair Shores, Mich.

Winners in the “over $2 million and up to $5 million in annual revenues” category:
CJ Stafford, Stafford Communications Group, Inc., New Providence, N.J.
Jennah Purk, CPA, MST, Purk & Associates, P.C., St. Louis, Mo.
Eugenia Rangel Vera, Tabiques y Acabados de Ceramica SA de C.V., Juarez, Mexico
Crystal Arlington, Affiliated Grounds Maintenance Group, Inc., Erie, Pa.
Melissa Lackey, Standing Partnership, St. Louis, Mo.
Heidi Krupp, Krupp Communications, New York, N.Y.
Melanie Querry, Beyond Spots & Dots, Pittsburgh, Pa.
Ania Rodriguez, Key Lime Interactive, Doral, Fla.
Emily Merson, Global Experiences, Annapolis, Md.
Kathy Palokoff, Firestarter, Baltimore, Md.
Dorothy Botsi-Tulare, Botho Ubuntu Cleaning, Johannesburg, South Africa
Delois Babiker, Intellectual Concepts, LLC, Atlanta, Ga.
Reginalea Sturns-Kemp, Kemp & Sons General Services, Fort Worth, TX
Gabriela Leon Gutierrez, Gresmex, Naucalpan City, Mexico
Tanya Little, Hart Advisors Group, LLC, Dallas, TX
Jane Sydlowski, AMI Strategies, Livonia, Mich.
Ann K. Luciani, First Capital Engineering, York, Pa.

Winners in the “over $1 million and up to $2 million in annual revenues” category:
Linda A. Fanaras, Millennium Integrated Marketing, Manchester, N.H.
Adie Horowitz, Licenders, New York, N.Y.
Debbie Oberbillig, Allen Partners, Inc., Seattle, Wash.
Melinda Maine Garvey, AW Media, Austin, TX
Susan L. Dawson, Waltz, Palmer & Dawson, LLC, Rolling Meadows, Ill.
Charmane H. Sellers, ALEON Properties, Inc., Austin, TX
Diana Peters, Symbol Training Institute, Skokie, Ill.
Francine Friedman Griesing, Griesing Law, LLC, Philadelphia, Pa.
Dr. Angela Marshall, Comprehensive Women’s Health, Inc., Silver Spring, Md.
Moira Vetter, Modo Modo Agency, Atlanta, Ga.

Winners in the “up to $1 million in annual revenues” category:
Rashi Bajaj, Carpet Couture by Rashi, New Delhi, India
Marla Rausch, Animation Vertigo, Irvine, Calif.
Latoya Bullard-Franklin, The Bulsard Group, LLC, Houston, TX
Deborah K. Delaney, Touching Lives Adult Day Services, Savage, Minn.
Kathy Kamei, Kathy Kamei Designs, Kentfield, Calif.
Tena Z. Payne, Earthborn Studios, Inc., Leeds, Ala.
Maria Teresa Cepeda Casasus, Imaging Supplies de Mexico SA, Mexico City, Mexico
Jeri J. Brooks, One World Strategy Group, LLC, Houston, TX
Dr. Marlene N. Mahipat, Mediquest, LLC, Randallstown, Md.
Kelly Ehlers, Evoke Brands, Inc., Madison, Wis.
Dana Marlowe, Accessibility Partners, Silver Spring, Md.
Elaine Gordon, Gordon ADR, LLC, Westbrook, Conn.
Chandra Moore, coG-studio, Detroit, Mich.
Sheila Stenhouse Lee, Sheila Lee & Associates, LLC, Baltimore, Md.
Sandra Sassow, SEaB Energy Limited, Southhampton, United Kingdom
Yaneek Page, Future Services International, Kingston, Jamaica
Sandy Riser, SwanRise Productions and The Next Level Business Solutions, Tucson, Ariz.

Women receiving honorable mention:
Hima Kolanagireddy, ASCII Group, LLC, Farmington, Mic.
Catherine M. Tojaga, CT Mechanical, Lombard, Ill.
Simona Faroni, G.S. Gelato and Desserts, Fort Walton Beach, Fla.
Juliet Shrader, iVantage Group, Brighton, Mic.
Loni Mouton, Access Land & Title Services, Inc., Metairie, La.
Christine Lotze, Philosophy IB, LLP, Florham Park, N.J.
Deborah Wooldridge, DW Training and Development, Inc., Carlsbad, Calif.
Debbie Drury, Market Doctors, Dickinson, TX
Rashi A. Khosla, MARS IT Corp., Wauwatosa, WI
Danielle Hughes, Divine Capital Markets LLC, New York, N.Y.
Megan Buzzetta, Global Planners, Inc., Hamilton, N.J.
Joaneane A. Smith, Global Commerce and Services, LLC, Harvey, La.
Barbara Wichmann, ARTEMIA Communications, Inc., San Francisco, Calif.
Christy Lamagna, Strategic Meetings & Events, Bernardsville, N.J.
Robin Franks, TGE Resources, Inc., Houston, TX
Cindi Shelby, R Meyers, Nichols Hills, Okla.
Shari Yocum, Tasman Consulting, LLC, San Francisco, Calif.
Connie Golleher, The Golleher Group, LLC, McLean, Va.
Twyla N. Garrett, IME, Washington, DC
Vandana Mehrotra, Meteonic Innovation Pvt Ltd., Bangalore, India
Susan Munro, Hybrid Edit, Marina del Rey, Calif.
Stacy Francis, Francis Financial, New York, N.Y.
Patricia Vice, CRM, FAI, CRM & Associates, Inc., Houston, TX
Sassa Akervall, Akervall Technologies Inc., Saline, Mich.
Julianne Erhart-Graves, Worley Erhart-Graves Financial Advisors, Inc., Indianapolis, Ind.
Sandy Wyman, Tidestone Solutions, Portland, ME
Shelly Aberson, Aberson Narotzky & White, Inc., Kenilworth, N.J.
Joyce Brocaglia, Alta Associates and the Executive Women’s Forum, Flemington, N.J.
Hilary Kaye, HKA, Inc. Marketing Communications, Tustin, Calif.
Lisa Fairclough, Fairclough Realtors and Property Managers (Lisa Fairclough Enterprises), Sparta, N.J.
Johnette Van Eeden, Star Wellness, Euless, TX
Andrea Mason, barre3, Oklahoma City, Okla.
Carrie Brewer Martinez, CM Productions, Inc., Dallas, TX
Karin Caro, BluChip Marketing, Smithtown, N.Y.
Carrie Rich, The Global Good Fund, Arlington, Va.
Heather Howell, Rooibee Red Tea, Louisville, Ky.
Madeline Ann Lewis, PhD, Executive Women’s Success Institute, Upper Marlboro, Md.
Heather Anne Sams, HAS Art Solutions, Jacksonville, Fla.
Natasha Pongonis, Nativa, a Multicultural Communications Agency, Columbus, OH
Sharon W. Reynolds, DevMar Products, LLC, Nashville, Tenn.
Kristin Carrington, Carrington Risk Consulting, LLC, Ft. Myers Beach, Fla.
Susan McCormick, M.S., The Wellness Connection, LLC, Stone Ridge, Va.
Della Simpson, Relan, Mendota Heights, Minn.
Memuna Williams, Avantgarde Translations, Charlotte, N.C.
Jacqueline E. Muller, 3DOM (Asia Pacific) Ltd., Hong Kong
Moni Singh, STEM For Kids, Raleigh, N.C.

The 2015 Enterprising Women of the Year Awards Celebration and Conference will bring together dynamic women business owners from North America and around the world for two full days of top-notch workshops, networking opportunities, corporate sponsor exhibits, and awards presentations. The celebration will shine the spotlight on award winners and finalists, with award presentations at the Enterprising Women of the Year Awards Gala Dinner. During the annual “Hall of Fame Luncheon,” one woman entrepreneur will be inducted into the Enterprising Women Hall of Fame, an outstanding nonprofit will receive the 2015 Advocacy Award, and two women will be recognized with the 2015 Legacy Award.

The event is open to winners and finalists of the Enterprising Women of the Year Award, corporate supporters, members of the Enterprising Women Advisory Board, VIPs in the women’s business community, readers of Enterprising Women magazine, and members of the many partner organizations affiliated with Enterprising Women.

Partner organizations represented on the Enterprising Women Advisory Board and supporting the 2015 event include:
The Women Presidents’ Organization (WPO)
Women Impacting Public Policy (WIPP)
Women’s Business Enterprise National Council (WBENC)
National Association of Women Business Owners (NAWBO)
National Women Business Owners Corporation (NWBOC)
Institute for Economic Empowerment of Women (IEEW)
The Global Initiative for Women’s Entrepreneurship Research
Women’s Business Development Center (WBDC)
Quantum Leaps
Springboard Enterprise
UnitedSucces
Small Business & Entrepreneurship Council (SBEC)/Women Entrepreneurs Inc. (WE)
Count Me In for Women’s Economic Independence
Women’s Leadership Exchange
The International Alliance for Women (TIAW)
Asian Women in Business (AWIB)
eWomenNetwork (EWN)
Association of Women’s Business Centers (AWBC)
National Association of Women REO Brokerages (NAWRB)

QUOTES:
“When this awards program began 13 years ago, there were only a handful of nominees in what was then the highest revenue category – over $10 million in annual revenues. This growth reflects the fact that more women are scaling their businesses to the $100 million plus level. The Enterprising Women of the Year Award has grown each year in prestige and stature so women entrepreneurs at all levels want to be recognized with this award for the great work they are doing. We could not be more proud of the outstanding women who make up the Enterprising Women Class of 2015,” Smiley said.

DETAILS:
- For more information or to register to attend the 2015 Enterprising Women of the Year Awards Celebration and Conference, visit http://enterprisingwomen.com.

NEW MEDIA CONTENT:
Enterprising Women Facebook Page:
https://facebook.com/EnterprisingWomen

Enterprising Women Twitter Page:
https://twitter.com/EWMagazine

Enterprising Women LinkedIn Page:
http://linkedin.com/groups/Enterprising-Women-Magazine-4470189

ABOUT ENTERPRISING WOMEN MAGAZINE:
Enterprising Women, with headquarters in Cary, North Carolina, is the nation’s only women-owned magazine published exclusively for women business owners that chronicles the growing political, economic and social influence and power of entrepreneurial women. The magazine provides a friendly meeting place, a public forum and a national stage for the critical issues confronting women’s businesses and daily lives from the unique perspectives and experiences of entrepreneurial women. Published in both print and digital editions, the online edition of the magazine reaches nearly one million readers in 185 countries. For more information, please visit http://enterprisingwomen.com or call (919) 362-1551.

Monday, February 23, 2015

Are You Mentally Strong Enough For Business?

Are you mentally strong? Much like your body has to be worked out to become strong, the brain does too. Many of the most celebrated CEOs and business leaders around the world are know for being "tough as nails", but this didn't happen overnight. In fact, most CEOs have to practice being mentally strong. Here are the top five habits of mentally strong people.

#1. They don't attend pitty parties. That's right, the mentally strong don't feel sorry for themselves when things don't happen as planned. They don't blame others or dwell on things, either. So, if you want to be great, brush off something that didn't work out and move on without holding a grudge.

#2. They refuse to be complacent, even when the money is good. Yes, complacent only means you will one day be outdated. Embrace change and learn new things daily.

#3. They refuse to please others. Mentally strong people have a job to do. Worrying about pleasing others or how others will react is a distraction that will cut off money and success. Don't worry about people, worry about the task at hand.

#4. Don't give up after a venture fails. Most of the known CEOs have had failures. But they're out there, spinning a new business and looking at other opportunities. If you let failure stop you, then you really do fail!

5. Don't rely on the world for anything, including breaks. The world owes you nothing, regardless of how tough you had it as a kid or so on. If you know the world isn't going to give you a break, then you realize you have to try harder than everyone else to be successful.

Until Tuesday,

Twyla N. Garrett

Friday, February 20, 2015

Business Trends in 2015

I received an interesting question this past week. Someone wanted to know what business trends I've noticed for 2015 thus far. Well, I have noticed a few. I've listed them below.

#1 - The death of traditional advertising. -
Why pay thousands on a print ad when you can pay hundreds and reach a bigger audience?

#2 -E-commerce!
Social media sites are now allowing more embed codes to drive E-commerce sales. See a product topic on Twitter? You are able to view,link and buy too. Talk about impulse buying!

#3 - Online Video replaces SEO content.
You heard it here first! More videos are replacing the all-powerful SEO game. So, make those videos now and know how and when to release them in 2015.

#4- Engage customers through gaming
That's right. You are going to be able to use Farmville to promote your brand through gamification.

#5- Google search will not be as trendy as it is now.
For a second in 2012 it looked as if content writers were out of work and luck. Not so fast. In 2015 content producers will be back at work as it has been proven that user paid content makes more of an impact when it comes to brand association and loyalty!


Until Monday,

Twyla N. Garrett

Wednesday, February 11, 2015

Increasing Social Media ROI

You blog; You Tweet; You use every social media outlet out there.... you don't see more customers coming through the door. You're frustrated.

Don't worry. Social media ROI takes a while. You need at least a year or two to start seeing real traction. I know social media is updated every second, but the ROI isn't. In fact, when was the last time you purchased something because of a Tweet? Or you read a person's entire blog based off of a Facebook post? Exactly. Unlike popular belief, it takes a long time to build a substantial and attentive social media following where simply reading the post makes a person actually click through and engage with their wallet.

So, when measuring your social media efforts over a long period of time make sure you ask yourself these five questions;

1. What are my goals?

2. Are my goals reasonable to who I am and what my brand is?

3. How much content can I put online each and every day?

4. How will I measure offer-based content vs. non offer-based content?

5. How do I turn my views into email address subscriptions?

If you have an answer for all give of these questions, you can then measure your social media growth based on your answers. Yes, it is this simple. Using the answers to gauge growth, along with Google analytics , truly helps you see how many people are engaged and buying after a year, two years, or longer!

Until next time,

Twyla Garrett

Monday, February 2, 2015

Why You Shouldn't Send THAT Email....

In the security business we take failure seriously. Lives are at stake and sometimes emotions can get the best of us when beta-testing processes, etc. The key to a great working relationship, in any field of government, is to ensure that we practice candor and not let our emotions get the best of us. This said, I'm providing 3 tips to avoid breaking up a business relationship when things go wrong. You can use these tips in almost any situation so be sure to share them.

1. Write the email you want to send but leave the “to” section blank. After you write it, don’t edit it. Save it to drafts and revisit the issue after a three hour cooling offer period. You will be less emotional and more point orientated after three hours and then you can edit your email properly.

2. When you do go to edit the email, figure out a way to end it on a positive note. Offer some suggestions to correct the problem or talk about how you value the other person and want to address the issue but move forward as friends or professionals. Don’t be outright nasty with no room for positive resolution.

3. Get a second opinion before you hit send. Your head is in the game and directly related to the issue at hand. However, you can be sued if you are an employer and send the wrong type of an email. Plus, it is good to have someone from the outside read the email and give it a level-headed once over.

Finally, if you don’t receive a response within 24 hours of sending the email- call the person or invite him or her to talk it over while having coffee. You don’t want to look like a jerk- even if you are right- by sending an angry email with no opportunity for recovering or without extending the olive branch.

Until next time,

Twyla N. Garrett

Friday, December 19, 2014

IME Wins Bid for CATS of Montgomery County, Maryland.

IME has been awarded, along with its partnering co-chairs, a Consulting and Technical Services (CATS) contract with the Department of Technology Services within Montgomery County, Maryland.

For Immediate Release

IME (HireIME.com) has been the partial recipient of a contract award with Montgomery County, Maryland. The company will service the Department of Technology Services for the county as part of its CATS program. The bid award announcement came in early December with a 2015 service date.

“My team is thrilled to be a part of this bid win. We are going to co-chair it with some of our peers which is always fun and a tremendous collaborative experience for the client,” said IME’s President Twyla Garrett. “IME is invested in providing solutions to our clients with challenges and I’m pleased to help drive this project forward with cost-effective results in mind.”

IME is an innovative leader within the technology services industry- among others. The company has spent the greater part of a decade dedicated to solving complex problems in support of its clients. IME was also recently featured on America Now, Politically Incorrect, and in Business Journals DC Edition. IME also provides government agencies, private sector organizations, and commercial business with IT support services and IT solutions to maximize resources and efficiencies.

“My team and I are proactive. We like to fully engage our clients with options and ideas, as well as explanations as to why some strategies work or will be setting a scenario up for failure. It is our goal to provide a full picture of risk versus results and then implement unique solutions that really solve problems and provides a great service and or product,” finished Garrett.

IME recently launched its new multi-media capable website with amplified service and capability options. Members of the media are invited to speak with Twyla Garrett about this opportunity and IME’s other capabilities.

Media Contact for IME:
Helene Vece
702-749-5925, Ext. 210
HVece@HireAProWriter.com