Success 102.

I have composed a blog post or two on Success 101. Well, what happens after you have mastered the basics? You keep learning! That’s why tonight’s blog post is dedicated to the next level of achieving success.

There are two things you need to do once you start bringing in a profit. The first is to find ways to cut expenses without cutting your marketing or PR budget. This means seeking out new vendors, looking for qualified employees who can work for less, or downsizing your office’s address. Whatever it takes to save a buck, with the exception downsizing your marketing budget, do it!

Develop an app. Yes, a mobile website isn’t the same as an app. You should have an app simply for branding purposes but apps can actually find customers for you in the iTunes store and other app vendors. So, don’t skip over this need only because your website is a mobile –friendly site. There is something to having a customized app.

These are two of many things you need to continue to do in order to grow your company and find continued success. Still have questions? Connect with me on social media!

Until tomorrow,

Twyla N. Garrett