2 Ways To Become A Millionaire

So here’s the thing… we all want to become millionaires, right? Yes, for the most part. But most of us haven’t reached this goal yet or we believe (our inside voices) that we probably can’t or won’t. Well, think positive. There are two ways that you can put yourself on the path to becoming a millionaire, but you have to work hard and you have to remain steadfast.

First, write down 3-5 of the best people in the world who do what you do. Yes, there are others… if there wasn’t, you’d already be a millionaire. So, write down the names and then write down one step you know each person took to get to where they are at. Now, you have a road map and you just have to develop your very own plan that can mirror it.

Second, show up. I know people who want to strike it rich. They create a product or service, they launch it, they walk away and head to their latest and greatest idea. Well, where is the investment? It takes more than money to make something work for you. You have to invest time and effort and energy and love and so forth. Anyone can invest in creating a product or service, but not everyone is willing to show up to promote it and sell it and really go to bat for it. Create a routine and move your life forward by showing up for what it is that you work on. Think about it in book terms. If you hire a ghostwriter to create a book for you, it’s done. There is no love. You can sell it but are you really showing up for it? Now, let’s say you work on the book yourself for a year. You believe in it. You’ve loved it. You’ve hated it. You are more likely to really believe in it and pitch it and see it through to your earned success.

If you take my advice, and I hope you will, these two steps will put you on the right path to becoming a millionaire.

Twyla N. Garrett

Does Your Logo Need Help?

Here is a thought for the weekend- "What has your logo done for you?" Think about it. Think about it for you and your clients. Is your logo really a point of visibility or an eyesore? Most think it is visibility and in reality- it is an eyesore!

A logo has to serve a purpose. It can't just "look cool". The branding has to have a short and concise title and the colors have to appeal to the masses. Plus, it has to be immediately identifiable. Think Starbucks... without the lettering, we still know the woman in green means great coffee that is over priced!

Speaking of green, what colors are you using? Certain colors mean different things from a psychological standpoint. Did you know, for example, that the color yellow equates to childhood memories within people? If someone had a poor childhood, they will not be buying your services if you have a yellow logo. If they had a great childhood- they will be buying for life!

Uniqueness has to play a part too. Compel the viewer, don't hit him or her over the head with the obvious. AT&T doesn't have a logo as part of its logo. Instead, it has a globe. Why? Most people think of phones when the hear about AT&T. Well, the communication company offers services all over the globe, which compels the logo viewer.

So, all this said- look at your logo this weekend. Look at the logos of your clients. Are you being too obvious? Too generic? Using the wrong colors? Chances are- all of the above is true. And if you need a brand overhaul, don't be afraid to reach out to me.

Until Monday,

Twyla N. Garrett

IME Named Official Partner of UNICOM Government, A Division of UNICOM Global.

UNICOM Global has accepted IME of Washington, D.C. as an official partner. The company, IME, has been listed within UNICOM’s U.S. Community Pool.

For Immediate Release:

National. - Investment Management Enterprise (IME), Inc. is a management-consulting firm that specializes in Homeland Security & Emergency Preparedness, Management Consulting Services, Life Cycle Acquisition Support, Information Technology (IT) Support Services, Cyber Security & Computer Forensics, and Construction Program Management. The company was recently named an official partner through UNICOM Global for UNICOM U.S.’ Community Pool, which provides turnkey information, products, and services to public agencies.

“I’m excited to have IME named as an official partner. We’ve been moving the company forward in many ways and continue to provide our clients with amazing resources and a caring touch,” said Twyla Garrett, President of IME. “We’re looking to open up shares of IME shortly to a private sector of investors. This partnerships solidifies the growth efforts we’ve been working on.”

IME was officially awarded residence within UNICOM’s U.S. Community Pool in April of 2015. Through the U.S. Communities contract, UNICOM Government (formerly GTSI) is responding to the business challenges of state and local government agencies with solutions that provide a wide breadth of technology products and professional services.

“IME has shown significant growth within the IT services market, as well as Homeland Security, over the past three years. IME operates within a forward-thinking, cost-saving mindset, which has only been possible thanks to Ms. Garrett’s background and dedication to driving her company’s solution towards the right opportunities,” said Helene Vece, Media Manager for IME.

Members of the press are invited to speak with Twyla Garrett about IME’s official partnership with UNICOM Global.

#

About IME: Since 2000, IME has worked with government agencies, commercial businesses and private sector organizations nationwide. The company is an award-winning leader that is passionate about delivering its core capabilities to clients and individual communities. IME is a woman- and minority- owned firm that specializes in Homeland Security & Emergency Preparedness, Management Consulting Services, Life Cycle Acquisition Support, Information Technology (IT) Support Services, Cyber Security & Computer Forensics, and Construction Program Management.

About Twyla Garrett: Ms. Twyla Garrett is a three-time author, public speaker, serial entrepreneur, award-winning community leader, philanthropist, and – most recently- a featured executive profile for Forbes Business. She has experience speaking alongside performers like Mary J. Blige and Magic Johnson, as well as at White House events and The United Nations. Prior to opening IME, Twyla started off working for the Defense Finance and Accounting Service in downtown Cleveland. Twyla later moved to San Diego, California and held positions of deputy controller NADEP and Foreign Military Sales (FMS) Manager for Space and Naval Warfare System Command (SPAWAR).

About UNICOM U.S. Community Pool: U.S. Communities was founded in 1996 as a partnership between the Association of School Business Officials, the National Association of Counties, the National Institute of Governmental Purchasing, the National League of Cities and the United States Conference of Mayors.

MEDIA CONTACT:

Helene Vece, Media Manager for IME
702-409-1282- Media Calls Only
Office@HeleneVece.com
HireIme.com

Staying Safe, Advice from an Homeland Security expert

I want to talk today about three easy ways to keep your family safe during a terrorist attack. During an attack, people will panic. Providing a long list of "to dos" sometimes can be counterproductive because we, naturally, panic. So, I broke down three easy-to-remember things to help keep your family safe during an attack.

1. Be aware of your emergency exists. If you start this today, it will be second nature to you. Every single time you walk into a business, amusement park, etc. with your family (and yourself), point out the emergency exits to your family members and then note the ER meeting place. It seems simple, but this is the best thing you can do to save a life during an attack.

2. Know how to handle minor and major medical issues. How? Take a CPR course and a first-aide course. Refresh the course knowledge every year. The information learned will be on automatized recall during a true emergency.

3. Find a police man or EMT and ask where you should go. Don't just head to the ER meeting spot and stay there. Once you collect your family members, ask what the plan is next. Find the closest first-responder and ask where the safest place to move to is.

I hope this information helps you make smart decisions when it comes to keeping your family safe during a terrorist attack, hopefully-however- you will not have to use it!

Twyla N. Garrett

Speaking Tips

I speak at many professional conferences and I do different media interviews. Did I take an advanced course in public speaking? No! Am I now comfortable with this task? Yes. However, this wasn’t a born gift or something I loved doing right out of the gate, it took lots of practice.

Tonight, I want to share my top 3 tops for public speaking. I hope you enjoy them.

#1. Cortisol is secreted by your adrenal glands when you’re anxious or stressed. So, how do you get rid of it? Exercise. That’s right, go for a walk or do sit ups about 20 minutes before you have to deliver a speech or a presentation and the anxiety will almost be non-existent.

#2. Set up a goal for the speech. Don’t just think of yourself as delivering a speech. Think about the ROI from the speech- either for you or your company. Next, set up a goal and work throughout the presentation or speech to reach this goal.

#3. Don’t read your slides! People will scan your slides. They don’t want any slides read to them. You are to present and speak to the people, recycling the information in the slide into something that connects with the audience. Simply reading a slide is boring and you will bore the audience.

I’m confident these tips will help you get through your next speech or presentation.

Until next time,
Twyla N. Garrett

Seeking Capital - Yes.

IME is a minority and female owned company that started as a bootstrap idea and has since grown into a multi-million dollar Homeland Security & Emergency Preparedness company that frequently contracts with the US Government. IME is currently seeking investment capital for expansion by opening up 30% stake to attract private equity investors. The expansion will include escalating our already competitive and aggressive sales team, the purchase a commercial building, and it will facilitate the purchase of a security product – along with similar services firms - to complement our subsidiary services, which include; Management Consulting Services, Life Cycle Acquisition Support, Information Technology (IT) Support Services, Cyber Security & Computer Forensics, and Construction Program Management.

Since IME’s inception over a decade ago, the company has undergone significant growth clearing 2 million in generated revenue last year alone. IME has become a brand within the Homeland Security and Government Servicing landscape. Twyla Garrett, CEO, has been invited to showcase her business experience running IME at The White House, The United Nations, and The New York Urban League- to name only a few.

The challenges IME is currently facing deal with comfortable growth and a need to secure future technology products that will help both the company and its clients advance into a forward-thinking market run by the next generation of global entrepreneurs. By opening up 30% of the company’s stake, IME will be able to seek out complimentary opportunities that will not only create jobs while boosting profit margins, but will further secure the nation by matching our talented staff and future leaders with the right tools and resources to create and implement new technologies.
We’re seeking not to fund the expansion, but to seed the future of our industry by positioning IME as the cornerstone leader with capability to cherry-pick talent based on ability, drive, creativity, and deliverability. The equity stake money will promote the company’s capacity to challenge the boundaries that exist within our market today by properly utilizing capital to navigate potential talent and then reconnoiter it with our signature training methodologies.

IME is known as “the company with a heart.” We’re pursuing a progressive tomorrow that is truly sustainable as technologies and client demands continue to evolve and grow. By utilizing capital appropriately, our company’s ecosystem will add value and open up forthcoming opportunities for partnering businesses, the U.S. Government, contracted employees, undiscovered talent, and our stakeholders.
IME is currently an American Board for Information Security & Computer Forensics Board Member. The company’s founder and CEO, Twyla Garrett, is also an author on the topic of Homeland Security and has won numerous accolades on behalf of IME - including a 2015 Top Woman Entrepreneur nod.

Twyla N. Garrett

IME's Photos

Today we launched the photo album portion of IME's website, http://www.hireime.com/ I will updated it often with photos of our team at events and my speaking appearances. I've teased some photos below, but click the link above to view all the photos so far.

Twyla

Stop Being Positive. Start Working!

People ask my all the time about business. After all, it is what I do best. I've been invited to The White House to talk about it. I've self-funded a million dollar project. I've failed and succeeded many times over. So what is the key?

DON'T BE POSITIVE!

Did I not sugar coat the truth just then? Well, i'm not sorry. People in business tend to see failure and make excuses for it. Don't. Accept the failure and either make improvements or make an exit strategy. Don't be blind and go down with the ship. There is no honor in it. There is honor in moving on or moving up- well, they really can be the same thing.

Have a sales person who isn't pulling his/her weight? Don't feel bad, feel lucky. Catch the problem and find a better sales person. Don't make excuses and try to remain positive. If sales have been lagging then the sales person isn't the right person for that job. Being too positive can hurt you in business. Be a realist. Be productive. Be honest with yourself and your employees!

Now, go be successful!

Twyla Garrett

Testing Your Business Ideas

I recently received a request to write about testing business ideas. While we can prepare for and plan our businesses around concepts and data, there is no real way to test if we're going to be successful or not.
There are some ways to double check if you are or are not on the right path when it comes to business. Here are my top three tips to see if you are on the right path to projected success;

#1. Focus on goals, don't just have them.

I know many people who write goals down. They have a goal for every part of their life. What they're missing is a plan. You need to have a goal followed by a plan and work at it daily.

#2. Be reasonable with your time frames. Don't plan to be a millionaire at the end of two years. If only life were this easy. Make sure you have a realistic timeline to compliment your goals and your plans.

#3. Make profit your number one goal. Don't think about expansion, second offices, etc. until you actually have a solid profit coming in. You can't just think big, you have to grow a profit to get big.

I hope this week's tips and topics have helped you developed your business plans. Please let me know if you have any questions.

Until tomorrow,
Twyla N. Garrett

Are You Mentally Strong Enough For Business?

Are you mentally strong? Much like your body has to be worked out to become strong, the brain does too. Many of the most celebrated CEOs and business leaders around the world are know for being "tough as nails", but this didn't happen overnight. In fact, most CEOs have to practice being mentally strong. Here are the top five habits of mentally strong people.

#1. They don't attend pitty parties. That's right, the mentally strong don't feel sorry for themselves when things don't happen as planned. They don't blame others or dwell on things, either. So, if you want to be great, brush off something that didn't work out and move on without holding a grudge.

#2. They refuse to be complacent, even when the money is good. Yes, complacent only means you will one day be outdated. Embrace change and learn new things daily.

#3. They refuse to please others. Mentally strong people have a job to do. Worrying about pleasing others or how others will react is a distraction that will cut off money and success. Don't worry about people, worry about the task at hand.

#4. Don't give up after a venture fails. Most of the known CEOs have had failures. But they're out there, spinning a new business and looking at other opportunities. If you let failure stop you, then you really do fail!

5. Don't rely on the world for anything, including breaks. The world owes you nothing, regardless of how tough you had it as a kid or so on. If you know the world isn't going to give you a break, then you realize you have to try harder than everyone else to be successful.

Until Tuesday,

Twyla N. Garrett

IME Wins Bid for CATS of Montgomery County, Maryland.

IME has been awarded, along with its partnering co-chairs, a Consulting and Technical Services (CATS) contract with the Department of Technology Services within Montgomery County, Maryland.

For Immediate Release

IME (HireIME.com) has been the partial recipient of a contract award with Montgomery County, Maryland. The company will service the Department of Technology Services for the county as part of its CATS program. The bid award announcement came in early December with a 2015 service date.

“My team is thrilled to be a part of this bid win. We are going to co-chair it with some of our peers which is always fun and a tremendous collaborative experience for the client,” said IME’s President Twyla Garrett. “IME is invested in providing solutions to our clients with challenges and I’m pleased to help drive this project forward with cost-effective results in mind.”

IME is an innovative leader within the technology services industry- among others. The company has spent the greater part of a decade dedicated to solving complex problems in support of its clients. IME was also recently featured on America Now, Politically Incorrect, and in Business Journals DC Edition. IME also provides government agencies, private sector organizations, and commercial business with IT support services and IT solutions to maximize resources and efficiencies.

“My team and I are proactive. We like to fully engage our clients with options and ideas, as well as explanations as to why some strategies work or will be setting a scenario up for failure. It is our goal to provide a full picture of risk versus results and then implement unique solutions that really solve problems and provides a great service and or product,” finished Garrett.

IME recently launched its new multi-media capable website with amplified service and capability options. Members of the media are invited to speak with Twyla Garrett about this opportunity and IME’s other capabilities.

Media Contact for IME:
Helene Vece
702-749-5925, Ext. 210
HVece@HireAProWriter.com

Sales Emails -101

BY GEOFFREY JAMES @SALES_SOURCE wrote an amazing piece for Inc.com on the power of closing a sales email. I was going to summarize it today, but why? It is such a great piece that I am repasting it below. I truly believe every entrepreneur needs to learn to write these types of emails. The full article is here: http://www.inc.com/geoffrey-james/the-most-important-email-you-ll-ever-send.html

A proposal email is different from the formal sales proposal written in response to an official request for proposal. I discuss formal sales proposals in "How to Write an Executive Summary."

A proposal email is a summary of the discussions and dialogues that you've had with a potential customer and a written, explicit statement of the business arrangements you've discussed.

You write a proposal email after you've come to a basic agreement with the customer about what you're providing and what the prospective customer will pay. The proposal email has the following structure:

Statement of gratitude (one sentence)
Problem definition and financial impact (one or two sentences)
Desired outcome (one or two sentences)
Proposed solution (two to five sentences)
Proposed price (one sentence)
Risk reduction (one or two sentences)
Next step (one sentence)
For example:

John,
First off, I'd like to thank you for the time you've spent helping me understand your needs. (statement of gratitude)
As I understand it, your service technicians are spending several hours a day driving from job to job, which is costing your company $1 million in lost revenue. (problem definition and financial impact)
You would like to reduce driving time so that your staff of technicians can service more customers. (desired outcome)
As we discussed, our OptiRout system will generate a more efficient driving itinerary, resulting in an ability to service 10 to 20 percent more customers. (proposed solution)
As you know, the base price for our product is $10,000, with ongoing support costs of $1,000 a year. This includes customizing the system to match the driving conditions in your geographical area. (proposed price)
Because of the benefits of more efficient routing, you should achieve return on investment within one month of installation. (risk reduction)
We can begin work as soon as I receive your go-ahead via email. (next step)
Mary

For complex business arrangements, you may also need to create a "letter of agreement" that specifies detailed terms. If this is the case, the next step in the proposal email would be the go-ahead for you to create the letter of agreement. I'll discuss those in a future post.

As with all business emails, make every sentence as concise as possible. Avoid jargon and biz-blab. Do not provide additional information or attempt to sell something else that hasn't been discussed. Remember: no surprises.

I'm going to repeat: no surprises. While your sales proposal email is technically a "sales document," it's not where you do the selling. You do that while you're having a dialogue (either by telephone or email interchange) with the potential customer.

I've used this template to close the final deal for dozens of projects. It's simple, straightforward, and most important, gets the job done.

Social Media Mistakes

I wanted to start this Monday out talking about social media. I get asked about this topic often, and I don't feel the basics are covered. I read article after article online that discuss HTML5 coding and the SEO debates, but hardly nothing exists on the basic mistakes associated with social media use.

First, let's talk about your profiles. All of your social media profiles should link to one another and they all need to list your basic biography / boiler plate. Make sure you have both your phone and email contact information visible too. If you have a maiden name or nick name, list them within the confines of your profile's content to ensure searchabilty. Publishing an incomplete social profile is a major mistake and yet it happens a lot.

Pitching products through your social media accounts is also frowned about. Think of using Twitter like a walk down a virtual street. If someone jumped out at you and screamed "buy this product now", you would be annoyed! Instead, if someone walked up to you and said, "Hey, I see you're reading ABC. I loved that book so much that I wrote a more indepth version dedicated to the research of C. Here's some more info. if you want it," the sale would go smoother and you would create a REAL connection.

Finally, don't have an autoresponder do your work for you. Social media is about posting and joining live conversation in present time. I don't know how you can schedule present time two Sundays from now, but I see companies doing this all day long. Post to your own social media accounts or hire a live person to write them (and engage people) for you!

Until tomorrow,
Twyla N. Garrett

Break the Ice without Ruining Your Rep!

If you haven’t been to a networking event, are new to the work place, or you’re re-entering the workforce – keep reading. I was recently asked about how to break the ice at networking events or within new environments when you’re the odd person out / new kid on the block. Well, there isn’t a simple or easy answer. However, I have come up with some pointers to make “fitting in” easier.

Here we go;

First, don’t immediately vouch for someone you barely know and don’t claim to know something/ /someone you don’t know. These occasions are traps. If you meet someone during the first five minutes of an event and then he or she hustles over to use you as a reference- there’s a problem. Claiming you know someone or something that you don’t will also catch up to you and ruin your rep. So, stay clear of these situations heading into any social event.

Next, remain positive. Don’t talk about your personal life, your religious life, or your political views on the first ten meetings. Yes, ten meetings. People are always on their best behavior when your first meet them (typically speaking), so they could discredit you or refuse to work with you (without saying so) based on your lifestyle, religion, or political views. While it isn’t right, it happens- so keep with pleasant conversation that doesn’t reflect any of these controversial topics.

Finally, don’t force yourself to be part of a group. Inner-circles are going to happen. Don’t be offended if a group doesn’t want to welcome you into it right away. In fact, move on. Don’t force yourself to be where you are not wanted. If a group at work, or at a networking event, is giving you the cold shoulder, politely acknowledge it with only a smile and walk away. Don’t fall down either. Instead, move on to another group and try again.

Until next time,

Twyla N. Garrett

Customer Service 101

I wanted to talk a bit today about customer service. It is a vital component of running any business. So, how do you know if your customers are running into excellent service if you are not busy on the front lines?

1. Call your main phone number (disguising your voice if you have to.) Are you happy with what you hear (and how long it takes to get someone to pick the phone?) Would you describe what happens as "welcoming?"

2. Log on to your website. Is it engaging? Friendly. Easy to navigate? Sending the message you want?

3. Eavesdrop on a conversation one of your employees is having with a customer, or potential customer. Are you happy with the way it went?

As a business owner, it is important to mark these three steps on your calendar at least every other month. If you feel your company’s customer service failed in response to questions 1 – 3, then you need to address why and then what the recovery plan is going forward.

I hope this information helps you mold your continued customer service plans and prevent issues for arising.

I will be off of the blog until Monday, July 7th. Happy 4th of July everyone!

Twyla N. Garrett

Two of the Worst Employees – Ever

It is costly to replace a bad employee. Thus, many employers try to use corrective tools and training to offset employee issues. Well, this doesn’t always work. There are two types of employees that will not mold into honorable staff members simply because of personality traits.

The first is the social butterfly. This person is the talker in the group. He or she spends 20 minutes stopping by offices to chat when he or she should be working. Next up, lunch and then the walk back from lunch and then a stop in the bathroom to chat up someone else…. Their work hours are minimal even though they are at the office 8 hours a day.

The second is the TMI employee, yes- as in too much information. This person (sometimes often the same as the social butterfly) brings drama into the office and creates distraction for other employees from goals, work and even customer service. This type of employee thrives on sharing intimate details from personal life, the juicier the better. Not only are they unproductive, the information they share can make others uncomfortable and but you at legal risk!

If you have employees like the ones noted above- start with corrective action and speak with your legal team about their exit strategy.

Until Monday,

Twyla N. Garrett

Saying ‘No’ to Clients

There is a time and a place to put customer service on the back burner and say ‘no’ to a client. For many business owners, this is a hard thing to do. It means turning down money, which we never want to do. However, sometimes you have to look the other way and ignore the cash.

If a client is taking advantage of your good nature, and asking for extra services / products- it is time to lay down the law. ‘No’ can be an empowering word and you don’t have to be mean when you say it. There are polite ways to decline a request, such as stating “I am going to have to politely decline this time.”

The reason I bring this up is because most business owners are people pleasers. We tend to take on a lot and figure out a way to work out the overload at a later date… or worse- put ourselves at the point of financial harm.

My advice for you this Friday is to know when to say ‘no’ and then to be strong when saying it. If a client cuts off your services because you aren’t willing to 1) work for free 2) be overloaded or 3) can’t break an ethical position – that client isn’t worth having.

Until Monday,

Twyla N. Garrett

Internal Customer Service

People often ask me about providing customer service. My company, IME, does an amazing job at providing stellar customer service. The trick to providing great external customer services is to provide even better internal customer service. Yes, employees providing customer service to one another is the secret to success when it comes to customer service.

I tell my clients to mimic and then change the tone of a situation that may escalate with either a customer or a co-worker and it works. If someone starts to elevate his or her voice, you do it as well- but briefly. Raise your voice to regain their attention and then calmly lower your voice, changing the tone to positively express your message. If someone crosses their arms in anger then you should do the same, just make sure you transition to unfolding your arms and speaking with a welcome body image to showcase a willingness to listen, change action and welcome feedback.

All of this may sound hokey but it does work. The next time you are in a debate with someone – anyone- remember to mimic and then to change the mimic into a positive stance or tone. I can promise you external and internal customer relations will change for the better. Your profit margins will thank you!

Until tomorrow,

Twyla N. Garrett

Secret Marketing Tricks

To continue my blog theme on marketing this month, I wanted to address some of the “tricks” used by marketing professionals. Rather than just point them out, I’m noting how you can incorporate them into your day-to-day operations.

The first trick is social media boosting. Facebook is showing only 6 percent of a business' content to their fan base. If you have more than 100 likes on your page, a 'boost' button will appear at the bottom of each post. Use it. For less than $30, you can get your message out to thousands of unique users. This trick is a great tool for new businesses seeking to establish their brand early on. You’re not paying for Likes, you’re paying for content ads.

The second trick is using Twitter to promote everything without ever promoting anything. How does it work? Well, you have to engage with other companies, your customers and thought leaders in your market. If you can retweet their tweets and add your thoughts, you will boost your audience without coming out of pocket. Respond to tweets that aren’t directed at you and give your thoughts on those. If you do this, your following will go up and your crossover leads / ROI will too!

Finally, set up Google alerts on your competition. You can do this simply be typing in the phrase “Google Alerts” into Google’s search engine. You will have to create a gmail account (or not, but it is easier to work with one) and then you can get a leg up on what your competition is doing sent right to your email box. Then, you can beat the competition by using Twitter and boosted Facebook posts to counteract or offer better opinions / deals.

Until tomorrow,

Twyla N. Garrett

Success 102.

I have composed a blog post or two on Success 101. Well, what happens after you have mastered the basics? You keep learning! That’s why tonight’s blog post is dedicated to the next level of achieving success.

There are two things you need to do once you start bringing in a profit. The first is to find ways to cut expenses without cutting your marketing or PR budget. This means seeking out new vendors, looking for qualified employees who can work for less, or downsizing your office’s address. Whatever it takes to save a buck, with the exception downsizing your marketing budget, do it!

Develop an app. Yes, a mobile website isn’t the same as an app. You should have an app simply for branding purposes but apps can actually find customers for you in the iTunes store and other app vendors. So, don’t skip over this need only because your website is a mobile –friendly site. There is something to having a customized app.

These are two of many things you need to continue to do in order to grow your company and find continued success. Still have questions? Connect with me on social media!

Until tomorrow,

Twyla N. Garrett