Notes. Yes, take notes. If you don’t take notes, you likely won’t remember what’s said or what commitments you or the customer made to each other. Plus, when you take detailed notes during a cold call or an initial conversation, you can make your follow-up more personal, which will resonate with the customer and lead to better chances of closing a deal.
I have found that we often spend so much time selling ourselves and pitching our products and services that we fail to listen. We fail to take notes. We fail to solve the problem for the customer vs. selling the customer on solving the problem. Hint: The customer knows they have a problem. They don’t want to hear that you can solve it, they want you to understand how they feel and then have you understand their point of view. Once you can convey that you understand how they feel (again, through detailed follow-up via your notes), then you can ask for their business and start to really close deals and increase sales.
Twyla N. Garrett