You don’t want to select a business name that only appeals to you. You need to choose a name that appeals to the kind of customers you want to attract. If you want a younger demographic, pick a name that could trend on Twitter. If you are going after a more corporate demographic, select a name that isn’t too edgy and acceptable within the corporate culture.
You also want to create a name that helps customers connect on a more emotional level. You don’t want a name that is confusions or based on a pun. You also don’t want to add the term “Inc.” unless you are actually incorporated.
Don’t forget to check out the completion, either. You don’t want to pick a name to find out months later there is another business already established with the same name and serving the same customers.
Twyla N. Garrett