3 PR Tips for Business Owners

Someone asked me recently if I had a super tip that would blast them into PR wonderland. Well, I have 3 tips that everyone should know about PR and practice, but they aren’t going to “blast you into wonderland.” Publicity is a layered approach and it requires practice and the development of relationships. There is no such thing as overnight success- unless you’re only looking for 15 minutes of fame.

So, here are my 3 PR tips;

1. You need to be your own brand. Don’t let an interview, introduction, or any other opportunity go by without telling someone who you are, how you can help, and what your tag line is.

2. Your tag line should be a phrase that explains what you do and why you’re better! For example, Burger Kind’s is “Home of the Whopper”. They sell Whoppers. They are the only company that sells Whoppers. Period. BTW – There was no Whopper until Burger King branded it this way…..

3. Don’t stop selling – it’s not shameless to plug yourself, as long as you do it honorably. If you meet a radio show host, talk yourself up but do so in a way that he or she would see how having you would benefit the audience- not yourself. Remember, you have to solve a problem for someone in order to present media value. Often, this problem solving comes in the way of providing expertise or industry insight.

Until tomorrow,

Twyla N. Garrett

Networking.... Your Biggest Problem.

No matter what you do for a living, you will have to network at some point. So, what is the trick? Well, there are lots of them out there. In fact, I've covered them a few times right here on my blog. Today I want to talk about the biggest networking mistake you can make.

Failing to nurture relationships is the biggest mistake you can make. Tossing away a business card or not following up with someone based upon an "not needed, nothing he/she can do for me now" attitude could kill your future business. Small connections can lead to big contracts. I've learned this time and time again.

When you make a connection schedule a time to send a personal thank you note within 48 hours. If you're too busy, get someone to help you with this. Personal notes are crucial.

Next, schedule follow-ups. Yes, you want to schedule times to touch base with everyone. I like to schedule a touch-base email every 45 days. There are lots of software and cloud computing products out there can help you personalize mass emails with the click of a button!

Finally, I host an annual holiday part for my contacts. Don't just hold one for your employees. Have a networking party around the holidays for your contacts, your employees, and your employees contacts. If you're not an employer, send holiday cards to your contacts.

Staying available allows people to refer business to you and visa versa. You never want to be out of sight and out of mind.

Twyla