5 Tips to Save Your Business

I was recently asked about tips on saving a business before or after it starts. Well, each situation is complex but here are my basic tips;

# 1 -Don't just offer what you know. Expand and find out what your competitors are offering that you don't know- then learn it! Be competitive not complacent.

# 2- Don't be afraid to ask for help. Find a good mentor in your field and ask him or her to identify your weaknesses. This will offer you insight to your business' short comings.

# 3 - Never hire friends, unless you don't value the friendship. Hiring friends is worse than hiring family. Friends can become vindictive, expect favors and usually don't consider holding themselves accountable for mistakes. Hiring friends is always a bad idea.

# 4 - Try to promote from outside. If you promote from within it can cause desertion in the office and between co-workers. You may have a really good, trustworthy employee that deserves a promotion, but you also have to consider the climate of the office. Ask yourself if the person is promoted could other employees become jealous? What are the benefits and the risks?

# 5 - You are running a business. Understand this! Many people think just because they started a business that the business and the employees will run it for you. You need to be present and take the task seriously, if not- you will fail.

Until tomorrow,

Twyla N. Garrett

Get Your Day Together

Yes, I am bold enough to say it. I have the best time management tip ever. Keep reading because this tip will solve all of your time management problems and you will never, ever have to study up on the topic again. What is it?

Alright, here it is- the big, big- big secret to managing your time effectively. Say goodbye to your ‘to do’ list. No, I am not crazy. I swear this works. You see, the lists we create for ourselves put pressure on ourselves and we fill them up with tasks that aren’t immediate. We have items on these lists that read like a shopping list. You need to create your own schedule and block of times for certain areas of business, but not for specific items.

Example, if you book your own meetings- and you should- only schedule two hours a day to fit in all your meetings. Call this block “meetings” but don’t write anything further down. Only schedule meetings during this block of time. If it doesn’t work for someone else, let them move their day around. So, every day you walk into your office- let’s say from 11 to 1 – you know you have meetings. You may have one meeting, you may have four meetings. However, the meetings don’t start any sooner than 11 and go no later than 1pm. This gets the meeting elements into a concise block of time and you can move on to the next block of action items right away without worrying about a long list of tasks.

Try removing yourself from a ‘to do’ list business formula. Try my formula for a week and I swear you will be hooked because it simply is effective!

Until tomorrow,

Twyla N. Garrett

Enterprising Women Magazine Announces - 2015 Enterprising Women of The Year Award Winners

Enterprising Women Magazine Announces
2015 Enterprising Women of The Year Award Winners
Prestigious Awards Program Recognizes World’s Top Women Entrepreneurs

RALEIGH, N.C. Feb. 9, 2015 – Monica Smiley, publisher and CEO of Enterprising Women magazine, has announced the winners of the 2015 Enterprising Women of the Year Awards, an annual tribute to the world’s top women entrepreneurs. Honorees will be recognized at the 13th Annual Enterprising Women of the Year Awards & Conference, Sunday, March 29 to Tuesday, March 31 at Disney’s Grand Floridian Resort & Spa in Lake Buena Vista, Florida.

The annual Enterprising Women of the Year Awards is widely considered one of the most prestigious recognition programs for women business owners. To win, nominees must demonstrate that they have fast-growth businesses, mentor or actively support other women and girls involved in entrepreneurship, and stand out as leaders in their communities. Many of the honorees also serve as leaders of the key organizations that support the growth of women’s entrepreneurship.

Award winners were recognized in seven categories this year: annual sales revenues of more than $100 million; annual sales revenues of more than $25 million and up to $100 million; annual sales revenues of more than $10 million and up to $25 million; annual sales revenues of more than $5 million and up to $10 million; annual sales revenues of more than $2 million and up to $5 million; annual sales revenues of more than $1 million and up to $2 million; and annual sales revenues of up to $1 million.

Winners in the “over $100 million in annual revenues” category:
Kay Ivie, Ivie & Associates, Inc., Flower Mound, TX
Beatriz Manetta, Argent Associates, Inc., Plano, TX
Jennifer Maier, WDS, Inc., Lake Wylie, S.C.
Julia Fournier, HCMWorks, Ottawa, Ontario, Canada
Veronica Muzquiz Edwards, InGenesis, Inc., San Antonio, TX
Camille Thomas, JMC Retail Group, Minneapolis, Minn.

Winners in the “over $25 million and up to $100 Million in annual revenues” category:
Raegan Moya-Jones, Aden & Anais, Inc, Brooklyn, N.Y.
Traci Lounsbury, ELEMENTS, Denver, Colo.
Lisa Sackuvich, ARJ Infusion Services, Lenexa, Kan.
Diane Medley, MCM LLP, Louisville, Ky.
Noreen King, Evolve Manufacturing Technologies, Inc., Mountain View, Calif.
Carol Hackbarth, Hackbarth Delivery Service, Mobile, Ala.
Mary K. Davenport, TransTech IT Staffing, Itasca, Ill.
Marygrace Sexton, Natalie’s Orchid Island Juice Company, Fort Pierce, Fla.
Jennifer Jeansonne, Eagle Consulting, LLC, Belle Chasse, La.

Winners in the “over $10 million and up to $25 Million in annual revenues” category:
Britnie Turner, Aerial Development Group, Nashville, Tenn.
Tammy Cohen, InfoMart, Inc., Marietta, Ga.
Marie Seipenko, Preferred Solutions, Northville, Mich.
Patty Comer, AccruePartners, Charlotte, N.C.
Sylvana Coche, Gravity Pro Consulting, LLC, San Clemente, Calif.
Fiona Gathright, Wellness Corporate Solutions, LLC, Bethesda, Md.
Paula Lombard, WEXCO Industries, Pine Brook, N.J.
Hetal Parikh, Rangam Consultants Inc., Somerset, N.J.
Olga Smirnova, Global Language Solutions, Irvine, Calif.
Barbara Issett, IQ Business Events, Inc., Mississauga, Ontario, Canada
Sheila Benson, Employment Screening Services, Birmingham, Ala.
Lauren Herring, IMPACT Group, St. Louis, Mo.
Joy E. Taylor, TayganPoint Consulting Group, LLC, Lambertville, N.J.
Deborah C. Weaver, Midwest Litigation Services, St. Louis, Mo.
Claudia Mirza, Elahi Enterprises, Inc., dba, Akorbi, Plano, TX
Marilyn Grabowski, AtlanticInfra, Wall, N.J.
Mary Miller, JANCOA Janitorial Services, Inc., Cincinnati, OH
Angela Lee, The Happy Point Resto Group, Chicago, Ill.
Diana Harbour, The Red Dress Boutique, Athens, Ga.
Natalie McDonald, Create NYC, New York, N.Y.

Winners in the “over $5 million and up to $10 Million in annual revenues” category:
Jean Thompson, Seattle Chocolate Company, Seattle, Wash.
Carol Fitzgerald, Buzzback LLC, New York, N.Y.
Mandy Gilbert, Creative Niche Inc., Toronto, Ontario, Canada
Tabatha Turman, Integrated Finance & Accounting Solutions, LLC, Woodbridge, Va.
Billie Bryant Schultz, CESCO, Inc., Dallas, TX
Carolyn Williams Francis, Williams Interior Designs, Inc., Columbus, OH
Victoria L. Vasques, Tribal Tech, LLC, Alexandria, Va.
Brooke Partridge, Vital Wave, Palo Alto, Calif.
Lisa Rosenthal, The Mayvin Consulting Group, Inc., Alexandria, Va.
Carla Percy, The Mayvin Consulting Group, Inc., Alexandria, Va.
Teresa Sherald, Diversity Search Group, Columbus, OH
Stacy D. Phillips, Phillips Lerner, A Law Coroporation, Los Angeles, Calif.
Susan Gilbert, APOGEE Interactive, Inc., Tucker, Ga.
Ellen Dickson, Bailey Edward Design, Inc., Chicago, Ill.
Sue Bennett, Bennett Design Associates, Inc., Uxbridge, Ontario, Canada
Mashell Carissimi, JMC Electrical Contractor, LLC, Saint Clair Shores, Mich.

Winners in the “over $2 million and up to $5 million in annual revenues” category:
CJ Stafford, Stafford Communications Group, Inc., New Providence, N.J.
Jennah Purk, CPA, MST, Purk & Associates, P.C., St. Louis, Mo.
Eugenia Rangel Vera, Tabiques y Acabados de Ceramica SA de C.V., Juarez, Mexico
Crystal Arlington, Affiliated Grounds Maintenance Group, Inc., Erie, Pa.
Melissa Lackey, Standing Partnership, St. Louis, Mo.
Heidi Krupp, Krupp Communications, New York, N.Y.
Melanie Querry, Beyond Spots & Dots, Pittsburgh, Pa.
Ania Rodriguez, Key Lime Interactive, Doral, Fla.
Emily Merson, Global Experiences, Annapolis, Md.
Kathy Palokoff, Firestarter, Baltimore, Md.
Dorothy Botsi-Tulare, Botho Ubuntu Cleaning, Johannesburg, South Africa
Delois Babiker, Intellectual Concepts, LLC, Atlanta, Ga.
Reginalea Sturns-Kemp, Kemp & Sons General Services, Fort Worth, TX
Gabriela Leon Gutierrez, Gresmex, Naucalpan City, Mexico
Tanya Little, Hart Advisors Group, LLC, Dallas, TX
Jane Sydlowski, AMI Strategies, Livonia, Mich.
Ann K. Luciani, First Capital Engineering, York, Pa.

Winners in the “over $1 million and up to $2 million in annual revenues” category:
Linda A. Fanaras, Millennium Integrated Marketing, Manchester, N.H.
Adie Horowitz, Licenders, New York, N.Y.
Debbie Oberbillig, Allen Partners, Inc., Seattle, Wash.
Melinda Maine Garvey, AW Media, Austin, TX
Susan L. Dawson, Waltz, Palmer & Dawson, LLC, Rolling Meadows, Ill.
Charmane H. Sellers, ALEON Properties, Inc., Austin, TX
Diana Peters, Symbol Training Institute, Skokie, Ill.
Francine Friedman Griesing, Griesing Law, LLC, Philadelphia, Pa.
Dr. Angela Marshall, Comprehensive Women’s Health, Inc., Silver Spring, Md.
Moira Vetter, Modo Modo Agency, Atlanta, Ga.

Winners in the “up to $1 million in annual revenues” category:
Rashi Bajaj, Carpet Couture by Rashi, New Delhi, India
Marla Rausch, Animation Vertigo, Irvine, Calif.
Latoya Bullard-Franklin, The Bulsard Group, LLC, Houston, TX
Deborah K. Delaney, Touching Lives Adult Day Services, Savage, Minn.
Kathy Kamei, Kathy Kamei Designs, Kentfield, Calif.
Tena Z. Payne, Earthborn Studios, Inc., Leeds, Ala.
Maria Teresa Cepeda Casasus, Imaging Supplies de Mexico SA, Mexico City, Mexico
Jeri J. Brooks, One World Strategy Group, LLC, Houston, TX
Dr. Marlene N. Mahipat, Mediquest, LLC, Randallstown, Md.
Kelly Ehlers, Evoke Brands, Inc., Madison, Wis.
Dana Marlowe, Accessibility Partners, Silver Spring, Md.
Elaine Gordon, Gordon ADR, LLC, Westbrook, Conn.
Chandra Moore, coG-studio, Detroit, Mich.
Sheila Stenhouse Lee, Sheila Lee & Associates, LLC, Baltimore, Md.
Sandra Sassow, SEaB Energy Limited, Southhampton, United Kingdom
Yaneek Page, Future Services International, Kingston, Jamaica
Sandy Riser, SwanRise Productions and The Next Level Business Solutions, Tucson, Ariz.

Women receiving honorable mention:
Hima Kolanagireddy, ASCII Group, LLC, Farmington, Mic.
Catherine M. Tojaga, CT Mechanical, Lombard, Ill.
Simona Faroni, G.S. Gelato and Desserts, Fort Walton Beach, Fla.
Juliet Shrader, iVantage Group, Brighton, Mic.
Loni Mouton, Access Land & Title Services, Inc., Metairie, La.
Christine Lotze, Philosophy IB, LLP, Florham Park, N.J.
Deborah Wooldridge, DW Training and Development, Inc., Carlsbad, Calif.
Debbie Drury, Market Doctors, Dickinson, TX
Rashi A. Khosla, MARS IT Corp., Wauwatosa, WI
Danielle Hughes, Divine Capital Markets LLC, New York, N.Y.
Megan Buzzetta, Global Planners, Inc., Hamilton, N.J.
Joaneane A. Smith, Global Commerce and Services, LLC, Harvey, La.
Barbara Wichmann, ARTEMIA Communications, Inc., San Francisco, Calif.
Christy Lamagna, Strategic Meetings & Events, Bernardsville, N.J.
Robin Franks, TGE Resources, Inc., Houston, TX
Cindi Shelby, R Meyers, Nichols Hills, Okla.
Shari Yocum, Tasman Consulting, LLC, San Francisco, Calif.
Connie Golleher, The Golleher Group, LLC, McLean, Va.
Twyla N. Garrett, IME, Washington, DC
Vandana Mehrotra, Meteonic Innovation Pvt Ltd., Bangalore, India
Susan Munro, Hybrid Edit, Marina del Rey, Calif.
Stacy Francis, Francis Financial, New York, N.Y.
Patricia Vice, CRM, FAI, CRM & Associates, Inc., Houston, TX
Sassa Akervall, Akervall Technologies Inc., Saline, Mich.
Julianne Erhart-Graves, Worley Erhart-Graves Financial Advisors, Inc., Indianapolis, Ind.
Sandy Wyman, Tidestone Solutions, Portland, ME
Shelly Aberson, Aberson Narotzky & White, Inc., Kenilworth, N.J.
Joyce Brocaglia, Alta Associates and the Executive Women’s Forum, Flemington, N.J.
Hilary Kaye, HKA, Inc. Marketing Communications, Tustin, Calif.
Lisa Fairclough, Fairclough Realtors and Property Managers (Lisa Fairclough Enterprises), Sparta, N.J.
Johnette Van Eeden, Star Wellness, Euless, TX
Andrea Mason, barre3, Oklahoma City, Okla.
Carrie Brewer Martinez, CM Productions, Inc., Dallas, TX
Karin Caro, BluChip Marketing, Smithtown, N.Y.
Carrie Rich, The Global Good Fund, Arlington, Va.
Heather Howell, Rooibee Red Tea, Louisville, Ky.
Madeline Ann Lewis, PhD, Executive Women’s Success Institute, Upper Marlboro, Md.
Heather Anne Sams, HAS Art Solutions, Jacksonville, Fla.
Natasha Pongonis, Nativa, a Multicultural Communications Agency, Columbus, OH
Sharon W. Reynolds, DevMar Products, LLC, Nashville, Tenn.
Kristin Carrington, Carrington Risk Consulting, LLC, Ft. Myers Beach, Fla.
Susan McCormick, M.S., The Wellness Connection, LLC, Stone Ridge, Va.
Della Simpson, Relan, Mendota Heights, Minn.
Memuna Williams, Avantgarde Translations, Charlotte, N.C.
Jacqueline E. Muller, 3DOM (Asia Pacific) Ltd., Hong Kong
Moni Singh, STEM For Kids, Raleigh, N.C.

The 2015 Enterprising Women of the Year Awards Celebration and Conference will bring together dynamic women business owners from North America and around the world for two full days of top-notch workshops, networking opportunities, corporate sponsor exhibits, and awards presentations. The celebration will shine the spotlight on award winners and finalists, with award presentations at the Enterprising Women of the Year Awards Gala Dinner. During the annual “Hall of Fame Luncheon,” one woman entrepreneur will be inducted into the Enterprising Women Hall of Fame, an outstanding nonprofit will receive the 2015 Advocacy Award, and two women will be recognized with the 2015 Legacy Award.

The event is open to winners and finalists of the Enterprising Women of the Year Award, corporate supporters, members of the Enterprising Women Advisory Board, VIPs in the women’s business community, readers of Enterprising Women magazine, and members of the many partner organizations affiliated with Enterprising Women.

Partner organizations represented on the Enterprising Women Advisory Board and supporting the 2015 event include:
The Women Presidents’ Organization (WPO)
Women Impacting Public Policy (WIPP)
Women’s Business Enterprise National Council (WBENC)
National Association of Women Business Owners (NAWBO)
National Women Business Owners Corporation (NWBOC)
Institute for Economic Empowerment of Women (IEEW)
The Global Initiative for Women’s Entrepreneurship Research
Women’s Business Development Center (WBDC)
Quantum Leaps
Springboard Enterprise
UnitedSucces
Small Business & Entrepreneurship Council (SBEC)/Women Entrepreneurs Inc. (WE)
Count Me In for Women’s Economic Independence
Women’s Leadership Exchange
The International Alliance for Women (TIAW)
Asian Women in Business (AWIB)
eWomenNetwork (EWN)
Association of Women’s Business Centers (AWBC)
National Association of Women REO Brokerages (NAWRB)

QUOTES:
“When this awards program began 13 years ago, there were only a handful of nominees in what was then the highest revenue category – over $10 million in annual revenues. This growth reflects the fact that more women are scaling their businesses to the $100 million plus level. The Enterprising Women of the Year Award has grown each year in prestige and stature so women entrepreneurs at all levels want to be recognized with this award for the great work they are doing. We could not be more proud of the outstanding women who make up the Enterprising Women Class of 2015,” Smiley said.

DETAILS:
- For more information or to register to attend the 2015 Enterprising Women of the Year Awards Celebration and Conference, visit http://enterprisingwomen.com.

NEW MEDIA CONTENT:
Enterprising Women Facebook Page:
https://facebook.com/EnterprisingWomen

Enterprising Women Twitter Page:
https://twitter.com/EWMagazine

Enterprising Women LinkedIn Page:
http://linkedin.com/groups/Enterprising-Women-Magazine-4470189

ABOUT ENTERPRISING WOMEN MAGAZINE:
Enterprising Women, with headquarters in Cary, North Carolina, is the nation’s only women-owned magazine published exclusively for women business owners that chronicles the growing political, economic and social influence and power of entrepreneurial women. The magazine provides a friendly meeting place, a public forum and a national stage for the critical issues confronting women’s businesses and daily lives from the unique perspectives and experiences of entrepreneurial women. Published in both print and digital editions, the online edition of the magazine reaches nearly one million readers in 185 countries. For more information, please visit http://enterprisingwomen.com or call (919) 362-1551.

3 Habits of Great Leaders

Are you a great leader? Are you aspiring to be an amazing leader? If so, check out my three tips below. These "tips" are different traits I noticed all the great leaders in business share. If you're seeking to up your game as a leader, start here:

1. They refuse to please others. Mentally strong people have a job to do. Worrying about pleasing others or how others will react is a distraction that will cut off money and success. Don't worry about people, worry about the task at hand.

2. Don't give up after a venture fails. Most of the known CEOs have had failures. But they're out there, spinning a new business and looking at other opportunities. If you let failure stop you, then you really do fail!

3. Don't rely on the world for anything, including breaks. The world owes you nothing, regardless of how tough you had it as a kid or so on. If you know the world isn't going to give you a break, then you realize you have to try harder than everyone else to be successful.

Until Monday,

Twyla N. Garrett

Loretta Lynch.... The Bombshell!

On Friday, I posted a blog stating who I thought the President would pick for Attorney General. Three hours after my post the President announced his choice, which is Loretta Lynch. I, like many other experts, was completely off the mark with my prediction.

Here's why myself and other are concerned about Loretta Lynch. First, qualifications. From a Homeland Security perspective, Ms. Lynch has some nice wins under her belt. She has no partial ties to Obama or those who dislike his initiatives. She seems to be clean and less aloof then Eric Holder. But this doesn't mean anything. Her Harvard degree, while impressive to some, doesn't come with the endorsements that other candidates had from police unions and first responder organizations.

Am I disappointment? No. She has experience in prosecuting cyber crime and financial crime. She could look at the current IRS scandal with a fresh set of eyes. I do feel there were other and better qualified candidates that should have obtained the position, but this doesn't mean all hope is lost for the country. Lynch brings a different kind of leadership to the table and maybe this is exactly what we need when it comes to sustaining certain programs and prosecuting terrorists. I guess we will have to wait and see.... In the meantime, here is the official announcement and welcome Ms. Lynch!

Video of Lorretta Lynch.



Anyway, as we head into Tuesday, November 11th- note I will not be posting a blog as it is a Federal Holiday.

Twyla N. Garrett

Online Security and You!

I received a question about my cyber security services and personal online security. While these are two very different things, they have a common bond in that a breach can devastate someone's personal credit or business brand! For the purposes to the question I received, tonight's blog tips will deal with personal security online and how to maintain your privacy.

First, let's start with where we are today with "complex" passwords... the concept is a lie! When you hear of hackers, it usually is on a massive level. Your password, no matter how complex, can be guessed using technology that monitors your keystrokes. Yep, you can be in Los Angeles and have your keystrokes determined (to hack your password) from Japan. Below is a great example of this;

The world of cyber-security underwent a game-change last summer, when not one but two top tech writers were spectacularly hacked. Mat Honan, a writer for Wired, was cyber-attacked by a 19-year-old who wanted his highly coveted three-letter Twitter handle @Mat. To get it, the kid (who goes by “Phobia”) and a friend wiped out Honan’s entire digital life — in about an hour. It started with a call to the Apple Help Desk, and Phobia was able to give just enough data to convince the agent that he was Honan. That one password gave him the keys to the castle.

As Honan described in Wired, “First my Google account was taken over, then deleted. Next my Twitter account was compromised, and used as a platform to broadcast racist and homophobic messages. And worst of all, my AppleID account was broken into, and my hackers used it to remotely erase all of the data on my iPhone, iPad, and MacBook.” Honan also thought he had lost every picture he had of his one-year-old daughter, since he hadn’t been backing up his hard drive. Ultimately he was able to recover some of his passwords (from his cloud backup,Dropbox, on his wife’s laptop) and then his data. But it was an expensive lesson: He wound up spending $1,690 for the entire recovery.

So, what's my point? Even technology brainiacs get hacked. While there are steps you can take to prevent it from happening, good coders and hackers don't need much to get into your account(s) and then change your passwords to their passwords, often assuming your identity. I tell everyone to forget the password focus and look at what you have online. If the answers to your security questions can be easily guessed by the information you put on LinkedIN- or any other type of social media- then yous shouldn't even bother with having a password. Limit your personal life's details from Google and social media searchers. For now, for the average person and tech geek, this is the best way to avoid getting hacked.

Until tomorrow,

Twyla N. Garrett

How to give a killer presentation.

I receive wonderful comments back from attendees at the conferences I speak at. I don’t mind gloating about this. Why? Because I can share the secret to my presentation success with my blog audience. You see, I love public speaking but wasn’t that great at it when I first started. Someone shared the following secret with me, which has improved my presentation skills regardless of the audience size. So, I thought I would share it with you. I promise, if followed, you will be gloating about your wonderful feedback too!

End with a quote! It seems simple enough, right? You’re probably thinking a quote ending is silly. Well, it’s now. You see, people will remember a quote. They will associate that quote to your brand. They will use the quote often and, when doing so, think of you. They will share the quote on social media, they will talk about the quote at meetings, they will not believe that you ended a presentation using someone else’s quote. Your borrowed quote will be memorable!

The key is to select the right quote. It has to tie into the topic you are speaking about. It has to be cited to someone everyone is capable of knowing- at least from a name recognition point of view. The quote should be limited to two sentences. The quote should be said and mirrored in a presentation slide. And, if you give out any collateral, the quote should be at the very end.

Still intrigued? Try it! The next time you are speaking to a small group- even friends at Starbucks- leave the room with a quote. I promise you it will be a pivotal moment for you.

Until next time,
Twyla N. Garrett

3 Ways to Push Your Website

Do you know how to keep your website competitive and fresh with customers? Well, if you are not doing all of the three tips below – then your website is lacking within the business world.

1. If you have a video graphic load in before someone can get into your website, you are failing. Your website has to be clean and easy to navigate. Opt-in load ins or video previews (without a pause or bypass option) are really bad news for content engagement.

2. Pop-up offers hurt you. I am really hopeful you have already come to the conclusion that pop up ads are just about completely considered as SPAM in today’s social media culture. You need to offer visitors to your website something of value, not a bunch of ads to click through. If you customer sees you have a lot of pop up ads on your website, you will have a lot of traffic that lands on your page and then clicks off of it within the first twenty seconds. Keep a static website without popups and you will be fine.

3. Navigation is everything. Don’t hide service or product tabs. Don’t make people search for them, either. If you have to send your visitors through one or more pages to get to a service or product page, you will be losing business.

I hope this information helps you take an impartial evaluation of your own website. It is easier to fix website deficiencies versus not addressing them and losing traffic and business!

Until tomorrow,

Twyla N. Garrett

3 Things New Business Owners Are Failing to See!

There is no manual for being a new business owner. You can go to business school, your family can have owned a business, or you may have held an important decision making role for a Fortune 500 company- regardless, you are still not completely prepared to be a new business owner. Why? Well, each business owner has a specific journey designed around not only his or her industry, but the approach and resources associated with their business and related to their chosen industry.

This said, there are three common areas new business owners fail to pay attention to, or “see”, when launching a new venture. The first, and biggest miss, is cash flow versus profit. Forget making a profit for the first two years. This occurrence is rare. You need to maintain a moving 10-13 weekly cashflow forecast to survive. Most new business owners fail to maintain a working cashflow and then, when an emergency happens, it isn’t there and the business folds.

New business owners have to work in general terms, not specialties. Why? Chances are you will not have the budget to hire a marketing team, writing team, sales team, graphic designer, web designer, social media account manager, etc. right off the bat. These positions will have to come with growth. Ironically, you need many of these positions to obtain growth. Thus, these hats will have to be worn by you! So, be a generalist and not a specialist!

Finally, know that you have competitors and they have established customers. It is very hard to grab a customer away from another business simply based on better pricing. There are countless studies that reflect this. Instead, people tend to change products or vendors based on improved or better features, not pricing. So, think about how your company can appeal to the competition’s clients from a features point of view. Most new business owners dive into price point wars right away, which kills their potential for growth.

Until next time,

Twyla Garrett

Why Your Intern Hates You!

Interns can be a great asset to your company. First off, you can find great talent at a decent “break in rate” should they perform well as an intern. Second, the intern and you are involved in a win-win scenario, both gaining something out of the relationship. All this said, there are interns who despise their internships because they are treated more like insignificant help vs. an education person eager to learn.

I have spoken to several students across this country about the value of an internship. Even those new to workforce have shared horror stories about being an intern. All of the common “hate” stories have to do with interns being treated like coffee maids or are gifted jobs outside of their educational experience.

If you want to get the most out of your professional relationship with interns, don’t belittle their ability simply because they are interns. Sending them out for coffee or lunch, worst off – shredding paper, is terrible. These tasks aren’t real world examples of their industry. It is important you utilize their talents and have them shadow on case files or make follow calls, etc.

The worst thing you can do a business professional is waste someone’s internship on non-specific, menial job tasks. Your company doesn’t benefit and neither does the intern. As business owners, it should be our responsibility to promote good ideas, amazing skills, and industry growth. Stunting someone simply because they temporarily hold the “intern” title is selfish and a no-win situation for anyone.

Until next time,

Twyla N. Garrett

How to ruin your reputation in one step.

I want to talk about your reputation. In business, it means everything. Some people, however, go out of their way to save their reputation and single handily ruin it in the same step. How is this possible? Covering up a mistake. Yes, not taking responsibility and fixing the mistake will harm your reputation for a long time in business.

Business guru John Brandon recently wrote, “The more you've done to hide a mistake, the more you will be despised. The alternative? Fess up right away. The sooner you come clean about losing a signed contract or getting into a fight with a competitor, the more time everyone has to deal with the problem and take corrective action. Let the mistake stay hidden and you are setting off a time bomb. When people find out, your reputation will suffer.”

I couldn’t agree with his advice more. Lying or trying to cover up a mistake irritates not only the customer, but those within the office. It takes more time and energy to correct a lie then it does to apologize and fix a mistake. We are all human. Being accountable and making mistakes are part of this process. Embrace it and learn for each experience versus trying to hide from them.

Until tomorrow,

Twyla N. Garrett

Two of the Worst Employees – Ever

It is costly to replace a bad employee. Thus, many employers try to use corrective tools and training to offset employee issues. Well, this doesn’t always work. There are two types of employees that will not mold into honorable staff members simply because of personality traits.

The first is the social butterfly. This person is the talker in the group. He or she spends 20 minutes stopping by offices to chat when he or she should be working. Next up, lunch and then the walk back from lunch and then a stop in the bathroom to chat up someone else…. Their work hours are minimal even though they are at the office 8 hours a day.

The second is the TMI employee, yes- as in too much information. This person (sometimes often the same as the social butterfly) brings drama into the office and creates distraction for other employees from goals, work and even customer service. This type of employee thrives on sharing intimate details from personal life, the juicier the better. Not only are they unproductive, the information they share can make others uncomfortable and but you at legal risk!

If you have employees like the ones noted above- start with corrective action and speak with your legal team about their exit strategy.

Until Monday,

Twyla N. Garrett

5 Ways to Be A Better Business Person

There are a few unsaid rules in business that will help you go far. I wanted to share these rules on today’s blog so those of you left out of the loop stand a chance when it comes to etiquette. Now, this doesn’t mean you have to own a business to be part of the loop, you simply have to want growth as a dedicated professional in any industry.

Here we go:

1. Never over-promise results. Make sure you under promise and over deliver to be a rock star out of the gate each and every day!

2. You want to be professionally mature, not college cool so check your verbiage. Do you use slang? If so, stop. It downgrades you as a professional and people tend not trust you with major projects.

3. Stay away from political or religious conversations. Remember, it isn’t what you say or don’t say – it is how you say it. There is no right way to talk politics or religion with clients or co-workers, so stay away from these topics.

4. Don’t decorate your office or cubical. Why? It opens you up for unfair judgment by colleagues, clients and even the boss. Keep it simple, keep impersonal if you do feel the urge to decorate. Remember, you’re at work, not home. You don’t need photos of family, etc. everywhere!

5. Recognize and reschedule if someone’s day is getting away from them. If a business meeting is delayed until next week, it will be more productive than a rushed and distracted meeting today so it is always best to revisit important items when everyone has the time and focus to dedicate to the matter.

Until next time,

Twyla N. Garrett

When You Stop Caring......

I know, the title of today’s blog is shocking. How could one “not care” when it comes to their business? Well, burn out is a real thing and most business owners are serial entrepreneurs who , once something works, are on to bigger and better things- leaving the old idea to run itself like a well-oiled machine.

If you have stopped caring (or no longer care as much) then keep reading. Below are my top three tips to reenergize your passion!

#1. Spend time volunteering for those who aren’t as fortunate as you right now. Nothing helps you understand why you should care, and how tangible everything truly is, more than a slice of humble pie! So, walk among the people who could really benefit from your time and money and understand why it is important to care. You could grow your business to help benefit non-profit groups or hire people who need a hand up.

#2. Kill your marketing department’s efforts for a month and see how things go. I promise you no matter how well your business is performing, it will never work at full capability without your marketing department. So, make the changes and then figure out how to help your marketing department.

#3. Take a vacation. Yes, the best way to relearn how to care is to step away from the environment. There is something to be said for refreshing your perspective through relaxation. Yes, I am prescribing a day at the beach or a week away from the office to help you care more.

Until next time,

Twyla N. Garrett

Marketing – Revisit Your Department

Are you in the middle of a marketing slump? Summer tends to be a slow time for marketing and public relations efforts. This is why I tell all my business owner friends to re-evaluate marketing strategies during the summer. It is a slow time and there is plenty of space to review, plan and strategize.

Facebook and social media marketing efforts during this time are easy to A/B split test. You can review what times of day and what types of posts actually work and don’t work. You can also see what posts work on certain social media mediums vs. what doesn’t work.

Reviewing customer research is important during this time, too. When you launch your company, reviewing and studying your customers seems to be pretty important. Once customers start to roll in, revisiting your customer demographic, their buying trends, etc. seems to fall by the wayside. Don’t let this happen!

If there are two things to take away this weekend, understanding your social media efforts and who your customers are is essential and should be the main thing to revisit when it comes to marketing.

Until Monday,

Twyla N. Garrett

Are You Shy? How to Network.

If you are shy, don’t fret. People who are introverts tend to hate networking events and not because they don’t like people- they just are not comfortable with communicating in-person. Well, I’ve decided to put together a few networking tips to help shy people network.

The first thing you need to know is how to plan. Don’t show up to a networking even ill-prepared. Have an idea of how you are going to introduce yourself and be armed with a politically correct joke to help fill up any awkward silences.

Go to the event with a time limit. If the event is an hour, plan on only staying twenty minutes. You can use the time limit as an excuse to merge slowly into networking events. For example, state “I have to leave in a few. I’m meeting a client, but it was nice meeting you and I will email you later.”

Finally, bring goodies. Nothing serves as a better ice-breaker if you show up with gifts. I use to buy a hundred dollars worth of Starbucks gift cards in five dollar increments. I would go up to someone I would like to meet, hand them the gift card and introduce myself. Trust me, you can not talk at all and still make a great impression with this trick. The downside is this tactic can get expensive.

Until tomorrow,

Twyla N. Garrett

3 Reasons Why You Need To Be Cheap

Financial mistakes and misspending can kill a business. It is important that you are a cheap CEO or business owners for the first three years of your company. Now, don’t scale back your advertising budget or your PR budget. You will need it. There are ways to scale back costs and I’m listing them below.

First, you don’t need a fancy office. Be cheap with your office space. Rent virtual offices or work from home. You should get an office you can afford now and find a better one later when your business is actually bringing in money. Cut a major expense out by only obtaining the office rental you need, no the one you want.

Next, don’t travel like a king or a queen. Keep your business expenses down by staying at the Holiday Inn. Yes, traveling on the company’s dime when you own the company still isn’t a reason to go all out. So, make sure you travel right by spending as little as possible and flying, driving and staying in economy-class. This small change can save you up to 60% on travel expenses yearly. A bed is a bed, right? Right!

Finally, don’t call your lawyer for every hiccup. Legal fees run an average of $500 an hour. Why! You do need your lawyer for specific items. However, setting up the legal structure of your company can be done for a lesser expense on LegalZOOM.com or alike websites.

Until next time,
Twyla N. Garrett

Business Lessons – Monday

I wanted to start a weekly ‘Business Lesson’ theme on my blog. You see, I often write about what is either trending or in response to questions I receive on Twitter or via email. Mondays, however, will be dedicated to business lessons I’ve learned in life. Today, I am going to share my first business lesson that is very, very important. What is it? Technology will not kill you.

Ok, it really is ‘Ignoring technology and smartphones’ will not kill your business. People tend to check their email accounts, on average, twice an hour. Why? What happened in the business world before email was invented? Did it cease all together? No! Checking your email, your social media accounts, and the rest of today’s technology actually slows your productivity and creative process down. You become a slave to the power of your smartphone and then you can kill your business. Don’t rely on technology 100% of the time.

Today’s business lessons is to focus on getting things done properly and not quickly. Responding to emails right away is impressive but not the best business practice and will not help you get promoted or more customers. Multi-tasking and technology can be your downfall so remember to slow down!

Until tomorrow,

Twyla N. Garrett

Customer Retention 101

I want to use today’s blog to talk about customer retention. What happens when customers look somewhere else? Are you trying to keep your customers or are you more interested in the next big contract?

Customer retention is important. In fact, it is vital to your business regardless if you sell products or services.

To employ true customer retention practices, you first need to empower your employees. Don’t make them get the manager in order to fix simple problems. If an employee encounters a problem first then he or she should be able to start immediately rectifying the situation. Saying “ I can’t do that” or “I have to get my manager” adds fuel to the fire. Teach employees to take ownership of negative situations and let them know how much gratis or corrective tools they have.

You also need to measure retention and not satisfaction quarterly. No, these are not the same thing. Think about it. I’ve gone to McDonald’s on three occasions during my life where orders were messed up, the food wasn’t good, etc. I can’t tell you the number of occasions I’ve gone to McDonald’s and had a great experience. The company isn’t interested in my satisfaction , they are interested in my retention. I don’t let small mistakes ruin the brand for me. This scenario should be your goal when it comes to retention, not satisfaction.

Have more questions? Connect with me on Twitter via the links.

Until next time,
Twyla Garrett

Managing People with Personality Differences.

You are going to work with people you dislike. You may have paying clients you dislike. You have hire a qualified employee whom you dislike. It’s business, you’re going to have to deal with these situations. So, how do you?

You should first decide exactly what it is about the person you dislike. If it is a personal matter, you can’t take action. For example, if the co-worker in the next cubicle over sounds like your annoying sister-in-law, it isn’t her fault and you can’t take the association out on her. This said, if she is purposely under minding you professionally, then you need to address the issue with the employee and the proper resources.

Consider the good in everyone. This is hard but I do this all the time. I know I have negative traits, we all do. I would be horrified is someone only judged me on the negative without considering all the positives I offer. So, look for the good traits in each person and focus on them.

I don’t have a one-size-fits-all solution for this problem. However, I do know perspective is everything.

Until tomorrow,

Twyla Garrett