3 Things You Need To Do Right Now

If you want to know how to succeed in business, stop overthinking everything. We tend to overthink and not listen, which can be problematic for many business owners. We have this need to pitch, to sell- not to listen. Well, the truth is that we have to get out of our own head-space and consider the customer’s needs. To help you do this, I have created a list of 3 Things You Need To Do Right Now in order to get out of your head and into that of your customers…..

1. Stop focusing on what your competition is doing right. Who cares! You need to focus on what your customers need from you. Yes, it really is this simple. If you spend too much time looking at your competition then you’re not spending enough time looking at your customer…..

2. Focus on customer service. We forget this. We look at how we can be innovative or how we can spend more time “connecting” on social media. Be personal. Make phone calls. Send cards. Say “thank you” more often. Be involved, outside of social media, with your customers. Yes, this will pay off.

3. If your heart is not in it, neither are you. If you’re feeling like you need a mental health day to shut your phone off and regroup, do it. Nothing is worse than painfully working with a client when you are mentally somewhere else. If you’re truly in a funk, work your way out of it without working alongside the client. If this means refunding money and cancelling a session or service- do it. Your worst performance can be reviewed online and there is no fixing it.

Until tomorrow,

Twyla N. Garrett

Do You Mean What You Say?

“I may be wrong, but…” has to be the single most phrase that drives me crazy. I never understood why someone, anyone, would use this phrase. Basically, it implies that you know or think you’re right- but you don’t have the guts or leadership skills to back up your own opinions or knowledge.

Think about it… how many times have you said, “I may be wrong, but….” ? Why did you say it? Did you say it because you truly are full of self doubt? Did you say it because you didn’t want to hurt someone’s feelings? Did you say it because you didn’t want to come off as arrogant?

Meaning what you say in business is important. There is no room or time for social flattery or playing nice when it comes to being a leader. You have to say what you mean and mean what you say. If someone is saying something that is wrong or that you know will not work, speak up. You will be respected for your opinion. You can present it in a positive manner, too. This said, if you say it with self doubt, no one will be vested in your opinion because you- yourself- are doubting it.

Until tomorrow,

Twyla N. Garrett

Testing Business Ideas

I recently received a request to write about testing business ideas. While we can prepare for and plan our businesses around concepts and data, there is no real way to test if we're going to be successful or not.
There are some ways to double check if you are or are not on the right path when it comes to business. Here are my top three tips to see if you are on the right path to projected success;

#1. Focus on goals, don't just have them.

I know many people who write goals down. They have a goal for every part of their life. What they're missing is a plan. You need to have a goal followed by a plan and work at it daily.

#2. Be reasonable with your time frames. Don't plan to be a millionaire at the end of two years. If only life were this easy. Make sure you have a realistic timeline to compliment your goals and your plans.

#3. Make profit your number one goal. Don't think about expansion, second offices, etc. until you actually have a solid profit coming in. You can't just think big, you have to grow a profit to get big.

I hope this week's tips and topics have helped you developed your business plans. Please let me know if you have any questions.

Until Tomorrow,

Twyla N. Garrett

Testing Your Business Ideas

I recently received a request to write about testing business ideas. While we can prepare for and plan our businesses around concepts and data, there is no real way to test if we're going to be successful or not.
There are some ways to double check if you are or are not on the right path when it comes to business. Here are my top three tips to see if you are on the right path to projected success;

#1. Focus on goals, don't just have them.

I know many people who write goals down. They have a goal for every part of their life. What they're missing is a plan. You need to have a goal followed by a plan and work at it daily.

#2. Be reasonable with your time frames. Don't plan to be a millionaire at the end of two years. If only life were this easy. Make sure you have a realistic timeline to compliment your goals and your plans.

#3. Make profit your number one goal. Don't think about expansion, second offices, etc. until you actually have a solid profit coming in. You can't just think big, you have to grow a profit to get big.

I hope this week's tips and topics have helped you developed your business plans. Please let me know if you have any questions.

Until tomorrow,
Twyla N. Garrett

#TBT - The Business Owner Test

Do you have what it takes to own a business? I'm not talking money or ideas. I'm talking grit and getting your hands dirty. Not sure if you have what it takes? Take my test. Answer yes or no if you agree or disagree with each statement below and see what I have to say at the end.
1. You believe you can balance work with a personal life.

2.'Fake It To You Make It' is the best advice you ever received.

3. You can't wait to be rich, which will be soon since all business owners have tons of money.

4. You can have a day job and run a business at the same time.

5. There is nothing to fear about employing other people. It is great to have people work for you.

6. You're going to be loved by everyone because you have a business and your business will take off right away.

7. You believe a mentor is important.

If you answered "yes" to any of the above questions, you don't have what it takes to be a business owner. The above statements are all myths and some of the most popular reasons why businesses fail. Grand ideas, assuming riches will happen overnight, faking knowing how to provide a service or products, etc. are all big red flags in the business world.

Until next time,

Twyla Garrett

Are Your Business Ideas Profitable?

I recently received a request to write about testing business ideas. While we can prepare for and plan our businesses around concepts and data, there is no real way to test if we're going to be successful or not.
There are some ways to double check if you are or are not on the right path when it comes to business. Here are my top three tips to see if you are on the right path to projected success;

#1. Focus on goals, don't just have them.

I know many people who write goals down. They have a goal for every part of their life. What they're missing is a plan. You need to have a goal followed by a plan and work at it daily.

#2. Be reasonable with your time frames. Don't plan to be a millionaire at the end of two years. If only life were this easy. Make sure you have a realistic timeline to compliment your goals and your plans.

#3. Make profit your number one goal. Don't think about expansion, second offices, etc. until you actually have a solid profit coming in. You can't just think big, you have to grow a profit to get big.

I will back with a new blog series this upcoming Monday, January 5th. Until then......

Happy New Year!

Twyla Garrett

Could You Handle A Bomb Scare?

Would you know how to handle a bomb scare at work? Many people don't know what to do or how to react. The topic is so uncomfortable that many don't even want to think about it. Well, let me give you the basics. The best defense is an offense, which means thinking about the uncomfortable and knowing how to handle it.

1. First, if you take the call / threat - call 9-1-1- and then notify your boss.
2. Stay away from any specific area or packages. If a caller notes a certain part of a building on the phone, evacuate that area first.
3. Don't bother the first responders. They will provide information on an "as needed" basis. Make sure you give them all the details of the call or received threat and then take care of yourself and your employees. Don't ask questions or pull people away from their jobs.
4. Don't panic. This is easier said than done, but it is important to remain as calm as possible.

I know it is Friday. I know this topic isn't the easiest and by no means are these four steps (above) meant to cover every aspect of a bomb threat. But, if you can remember these basics, you are a lot better off than the people who don't even want to think about this possibility.

Here's a free checklist in the meantime: http://emilms.fema.gov/is906/assets/ocso-bomb_threat_samepage-brochure.pdf

Until Monday,

Twyla Garrett

The Art of Oprah's 'Pivot'

I try not to quote Oprah often. She does what works for her- and there is no doubt that it works well. This said, Oprah's life and my life are two different things. What she wants, does and how she operates isn't for everyone. In fact, I never recommend modeling your life after what Oprah does. It isn't realistic and you're setting yourself up for failure. You have to be you!

I will, however, talk about the art of Oprah's Pivot. So, what is Pivot anyway? Eric Ries, author of The Lean Startup, coined the term pivot. This term means to change the direction of a company (essentially to avoid disaster) without alerting employees or clients.

The Oprah Pivot: Here is what she said. “Let me just say, we have made the pivot,” Winfrey said today on “Good Morning America.” “It’s been really an exciting challenge and I am really so happy to announce to the world, ‘We have made the pivot.’”

Here is what really happened: Oprah was losing her ratings. Her almighty show was on the brink of cancellation. She was left with three choices. 1. Allow the show to be cancelled and accept public humiliation that she really didn't have viewership she was projecting. 2. Retire while she was on top and let her employees find work elsewhere why her brand sailed into the sunset. 3. Reinvent her company to meet the demands of the audience she did have. Basically, rebuild from the ground up without letting her audience know the company was in trouble and her show was failing. Oprah opted for option 3- the pivot!

Steps for A Successful Pivot:

1. Get your team on board without creating panic. In fact, create excitement and talk opportunity, opportunity, opportunity. People talk. Employees talk. No leaks can be risked as to what really is going on with your company. Even with top executive management. Stay positive and get that team of yours talking up the next move for the company!

2. Keep money coming in while you plan your pivot. You need money to make money. Don't pause one business model or business effort to focus on another. That is a disaster waiting to happen.

3. Hire someone who knows how to pivot to help you the first time around. There is no shaming in the pivot- again, look at Oprah. I can help you, other business consultants can help, write Oprah a letter- do whatever it is to find the one special person who can help you pivot. You will need support!

There is no shame in learning how to pivot. The world changes. Demographics change. Your company is going to change. If you know how to pivot then you can change while making money and developing a stronger brand.

I hope this blog leaves you inspired as you head into the weekend,

Twyla