Marketing for March

Are you in the middle of a marketing slump? Summer tends to be a slow time for marketing and public relations efforts. This is why I tell all my business owner friends to re-evaluate marketing strategies during the summer. It is a slow time and there is plenty of space to review, plan and strategize.
Facebook and social media marketing efforts during this time are easy to A/B split test. You can review what times of day and what types of posts actually work and don’t work. You can also see what posts work on certain social media mediums vs. what doesn’t work.

Reviewing customer research is important during this time, too. When you launch your company, reviewing and studying your customers seems to be pretty important. Once customers start to roll in, revisiting your customer demographic, their buying trends, etc. seems to fall by the wayside. Don’t let this happen!

If there are two things to take away this weekend, understanding your social media efforts and who your customers are is essential and should be the main thing to revisit when it comes to marketing.

Until tomorrow,

Twyla Garrett

Protecting Your Identity During the Holidays

As Halloween arrives tomorrow, the holidays are going to arrive fast and furious this year. Are you prepared to protect your identity during the shopping season? Most are not. People get involved with shopping lists, family politics, work parties, and school events and concerts for the kids. Identity protection seems to be the last item of concern on a long holiday 'to do' list. So, as we head into November this weekend, please remember to turn your clocks back an hour on Saturday and take the following identity protection tips into consideration.

1. If someone bumps into you, don't assume it was an accident. Clutch your purse close to your side or in front of you, and keep your wallet hidden at the bottom, or for men, in an inside coat pocket.

2. Don't let your credit card out of your sight. Unscrupulous clerks or waiters can skim the information from your card into a second machine and later make a new credit card for themselves. Worse yet, they can sell your information to an organized crime ring.

3. Lighten your wallet. Remove anything from your wallet that you don't absolutely need to have with you. That way, if someone is successful in stealing it, they won't get as much. And 'no', you don't need your social security card in your wallet!

4. Consider signing up for a credit monitoring service. Such services alert you via email anytime there is an inquiry or other activity to your credit report.

5. Be safe when shopping online. Criminals can make dummy websites look like the real thing. Make sure that the website you are shopping on is the company's real website. If you have any doubt, conduct a new browser search and contact the company to verify. Also make sure that any website you make purchases on is secure. Secure websites will have "https" instead of "http" in the website URL.

I'm going to skip a blog tomorrow and celebrate Halloween with my dedicated office staff!

I'll be back with everyone on Monday. Until then, have a safe and happy Halloween holiday.

Twyla N. Garrett

HireIME.com

America’s PrepareAthon! Campaign

Tomorrow, 09/30/14, officially launches the start of FEMA's America’s PrepareAthon! Campaign!



The Federal Emergency Management Administration (FEMA) is encouraging individuals, families, workplaces, schools and organizations across the nation to take part in America’s PrepareAthon!, a national day of action that will take place tomorrow, September 30th. America’s PrepareAthon! is a community-based campaign to increase emergency preparedness and resilience through participation in hazard-specific drills, group discussions and exercises every fall and spring.

If you don't have an emergency management plan, you can create one at Ready.gov. As many of you already know, I have composed a book on the topic of Homeland Security called Homeland Security; A Comprehensive Guide for All. You can buy the eBook version of it my clicking here.

Before you buy the book, however, check out these three simple tips for creating an emergency management plan for your family;

1. Make sure you have one emergency kit for every member of your family. Each kit should include enough water for a week, nonperishable food for a week, $200 dollars in cash, a first aid, back up prescriptions, 2 medical masks, a knife, flashlight, a lighter, a set of battery powered walkie talkies, and a battery-powered radio on hand (with a set of extra batteries). Also, make sure the written down phone numbers of your relatives and neighbors is in the kit. Too often, we depend on our cell phones to keep our contacts. However, in the event that your phone is missing or not working, it is good to have these numbers on paper.

2. Set up multiple meeting spots. Your designated meeting spot may not be accessible, so it is important to have two alternative spots just in case.

3. Set up a Google Alert for your city PLUS the word "emergency." This is more preventative than anything else, but these daily alerts will keep you informed on issues and threats in the area so you can further adjust your lifestyle and educate yourself on pending issues.

Until next time,

Twyla N. Garrett

Brilliant Investment Moves

I think one of the biggest reasons businesses fail is the inability to understand numbers. Many people have great ideas, but not everyone understands finances. This is why we have business owners and then we have serial entrepreneurs. Business owners tend to own one company and they tend to struggle for the first 10 years (if they make it that far) because the financial end has a learning curve. Entrepreneurs, on the other hand, own many companies because they understand numbers and are more engaged with balance sheets than the products or services they are selling. neither option is great for both the development of a company and customer service, a balance has to be struck!

So, all this said, I figured I would offer a very basic lesson in investing. You need $100 to execute this practice, but it will teach you a valuable lesson. With your $100, buy one share of a stock market Exchange-Traded Fund (ETF). I suggest you Open an account with TD Ameritrade. Opt into the commission-free ETF program. Buy one share of the Vanguard Total World Stock ETF (VT). This means you are buying into a pool of companies (about 5,000) from around the world.

Now what? Wait. You can loose money, but you can gain money. The key is to focus on the numbers and understand how commerce truly works by using your own money. Worst case scenario is you lose $100 dollars. Best case scenario, you grow that same $100 dollars and learn the balance between owning a business and investing in a company.

Until tomorrow,

Twyla Garrett

Winning in the boardroom.

I wanted to use today’s blog to discuss playing nice in life. I mean all aspects of life, too. You see, in business we have to deal with boardroom meetings, client meetings, interaction with coworkers and employees, in-laws, etc. I’m not going to lie, these interactions can test our patience. If we lose it, we lose in life. It is crucial to know how to win in a group, which means making some unpopular decisions and statements on occasion.

Below, I am going to lay out my top 5 ways to win in the boardroom and in life. These steps will help you navigate your way to success in a group environment. Please don’t think these are tips on being popular, they’re not. In fact, some of the time- they may make you unpopular.

1. Don’t lie. It sounds obvious but it has to be said. The truth will follow you. Not stating something is also a form of lying. If you are always upfront with people, you have nothing to worry about in life.

2. Address conflict immediately. You shouldn’t wait for things to die down. This tactic will always cause the other person to hold onto a grudge versus letting it go. My best advice is to address conflict head on and work for a positive resolution versus hoping it will all “blow over.”

3. Understand there are no perfect people. . A variety of personalities and types can add differing perspectives to help make a team more productive. You will have to work alongside these different personalities. You may not have to like the people you are working with, but respect their differences and how they can better the project because of their distinctions.

4. Ask questions. Don’t assume anything in life. Further, if you think someone understands what you are asking of them, don’t be afraid to have them repeat the instructions back to you with a plan of how he or she is going to attack the tasks. This isn’t for micromanaging purposes. Instead, it helps to ensure the other person understands what you are asking of them without insulting them.

5. Allow yourself to fall down. The world is super competitive right now. Cheating is at its highest level. Don’t cheat, don’t forge, simply try. If you fail, allow yourself to fall down and then get right back up. Try again and make sure you do so by incorporating what you learned from the failed attempt.

Remember, if you are honest and address conflict with others right away- you are already going to win many battles in life. Now, work in understanding that people aren’t perfect, ask more questions then you make suggestions, and also become persistent and the world will be yours for the taking.

Until tomorrow,

Twyla N. Garrett

The Early Bird Gets The Worm.

Business owners are up at all hours. It becomes almost impossible for a business owner to wake up earlier than normal as a result. So, how can you get up earlier and still run around all day?

I try not to go on the computer after 9 p.m. I find if I do check email or social media accounts than I will be up later than I want to be responding or reading. It is a hard habit to break, but if you shut down the technology by 9 p.m.- chances are you will wake up earlier the next day.

Don't hit the snooze button. I hate snooze buttons. They are excuses. You can say your alarm went off at 6, but you know you didn't get up at 6 or 615! Buy an alarm that doesn't give you the option of a snooze button. A snooze button is like having cake in the fridge while on a diet.

Set aside 30 minutes to walk. This works. Plan on getting up an hour earlier each day to pack in 30 minutes of walking time- even if you are walking to grab a coffee and pastry. Walking gets the blood flowing and the creative juices moving. So, if you need to get up early, do so with a purpose!

Do you have tricks for waking up early? Please share them with me and I might share them on Twitter!

Twyla