You blog; You Tweet; You use every social media outlet out there.... you don't see more customers coming through the door. You're frustrated.
Don't worry. Social media ROI takes a while. You need at least a year or two to start seeing real traction. I know social media is updated every second, but the ROI isn't. In fact, when was the last time you purchased something because of a Tweet? Or you read a person's entire blog based off of a Facebook post? Exactly. Unlike popular belief, it takes a long time to build a substantial and attentive social media following where simply reading the post makes a person actually click through and engage with their wallet.
So, when measuring your social media efforts over a long period of time make sure you ask yourself these five questions;
1. What are my goals?
2. Are my goals reasonable to who I am and what my brand is?
3. How much content can I put online each and every day?
4. How will I measure offer-based content vs. non offer-based content?
5. How do I turn my views into email address subscriptions?
If you have an answer for all give of these questions, you can then measure your social media growth based on your answers. Yes, it is this simple. Using the answers to gauge growth, along with Google analytics , truly helps you see how many people are engaged and buying after a year, two years, or longer!
Until next time,