Here is a thought for the weekend- "What has your logo done for you?" Think about it. Think about it for you and your clients. Is your logo really a point of visibility or an eyesore? Most think it is visibility and in reality- it is an eyesore!
A logo has to serve a purpose. It can't just "look cool". The branding has to have a short and concise title and the colors have to appeal to the masses. Plus, it has to be immediately identifiable. Think Starbucks... without the lettering, we still know the woman in green means great coffee that is over priced!
Speaking of green, what colors are you using? Certain colors mean different things from a psychological standpoint. Did you know, for example, that the color yellow equates to childhood memories within people? If someone had a poor childhood, they will not be buying your services if you have a yellow logo. If they had a great childhood- they will be buying for life!
Uniqueness has to play a part too. Compel the viewer, don't hit him or her over the head with the obvious. AT&T doesn't have a logo as part of its logo. Instead, it has a globe. Why? Most people think of phones when the hear about AT&T. Well, the communication company offers services all over the globe, which compels the logo viewer.
So, all this said- look at your logo this weekend. Look at the logos of your clients. Are you being too obvious? Too generic? Using the wrong colors? Chances are- all of the above is true. And if you need a brand overhaul, don't be afraid to reach out to me.
Twyla N. Garrett