If you look up any marketing or PR strategy, you will notice that visibility seems to be priority number one. Well, yes. Visuals do help any cause but content is always going to be king. With this said, what you say is important and it can harm you, your reputation, your company, or cause major turnover within your company!
So, what are the top 3 phrases you must stop using ASAP?
1. "I need you to be more like..." Wow, so much for treating people like individuals. People are not the same... not even twins. So, why are you expecting certain individuals to live up to the expectations of others? Don't drag other people into the conversation when you're having a one-on-one with anyone. Be specific and be direct.
2. "How do you think you're doing?" This is a set-up. The person on the other side of this question will become defensive and this will turn into a game that you don't want to play personally or professionally. Instead of asking someone how they think they are doing, tell them how they are doing at a job or as a client regardless if the news is good or bad.
3. "Hopefully, soon." This is not a commitment to anything and a waste of words. Again, be direct with people, employees, and clients. Don't give a rough and round about way of when someone is going to get started on something. It is OK to say, "I don't know when but my eventual plans within the next (months, years... whatever) are to have you...." If you can be specific, do so. If you can't, say so.
Twyla N. Garrett