Showing posts with label donald trump. Show all posts
Showing posts with label donald trump. Show all posts

Tuesday, October 21, 2014

Preparing for Any Disaster



I received a request to deal with home and family issues when it comes to a disaster, not just employment or major issues of national security. I love getting these requests and spent some time this morning putting together the best tips possible to help prepare your family, and your home, for a disaster of any type.

First, know that you need to have 5 master plans. You need a plan for yourself and the adults in the home, a plan for seniors in the home, a plan for children in the home, a plan for pets in the home, and a plan for anyone with disabilities within the home. No, a blanket "one-size fits all" strategy will not work. You do need individual plans.

Each plan needs to have four core elements. These elements include an emergency medical kit. The kit is going to be very different for pets vs. seniors vs. someone with Multiple Sclerosis, etc. Make sure back up medications, general triage items, and written down phone numbers of doctors and allergies are included in each kit.

The next element is being CPR trained. Yes, you and everyone in your home should know how to provide CPR to humans and pets. Your third element is community resources. Do you know what they are in case of a disaster? If not, call your local Red cross and sign up for an emergency maintenance class. The fourth, and final element, is practicing. Don't tell your children or spouse when you are going to practice a disaster alarm. Instead, surprise him or her (or them) really early in the morning when people's defenses are down and they are groggy. This will give you a great indication of what has to be worked on.

I hope this information provides the basics, but please feel free to ask me more questions on Twitter!

Twyla N. Garrett

Wednesday, September 4, 2013

PR Basics....

Love or hate Donald Trump- there is no doubt in my mind that you know who he is. Why do you know who he is? Really, think about this. He inserts himself in the middle of the media on the constant. Behind his brand is a company that has had more failures than Elizabeth Taylor had marriages. So, why is Mr. Trump considered media relevant? Because he says so.... yes, this is the reason.

If you don't have an aggressive publicity plan, you need one. Here are some basic tips to get you started;

1. Say what is on your mind... all the time. Don't wait for the media to come to you. Instead, start a YouTube channel. Once a week make a video post commenting on the most trending story of the week. Put your personal spin on it. Go ahead, have an opinion. Trump does and it doesn't prevent him from being in the media- in fact, it helps him get rebooked. Political correctness isn't for the media savvy.

2. Prepare to have enemies... and then engage with them. Yes, talk to your enemies on social media. Keep your cool but stay consistent. The media loves to comment on public fights... don't shy away from the enemies you're going to make giving your opinion.

3. Be charitable. I say this for a million reasons plus one. There are many benefits when it comes to giving back. And, your company's reputation can't be hurt by giving a little or a lot!

Until next time,

Twyla Garrett