Is Your Brand In Danger of Becoming Extinct?

Just because you built a brand doesn’t mean you can sustain a brand. Going into the weekend, you want to ask yourself if you have any of these three signs related to danger. If so, your brand is failing and you need to regroup.

Sign number one: The phone isn’t ringing. If your business used to have tons of phone calls, inquiries, and flat out business and now the phone isn’t ringing- your brand is in trouble.

Sign number two: You are inconsistent. What do I mean by this? Well, either you are spread too thin to focus on your brand or your trying to accomplish too many things at once.

Sign number three: Your social media accounts don’t reflect your company’s message. Yes, I mean your personal accounts. If you own a company understand people will look YOU up and not just your company. Don’t have a professional website and then photos of you in the club on your Facebook page. It scares investors and possible customers.

Until Monday,

Twyla N. Garrett

Is God Involved with Your Business?

As a woman, who runs a business revolving around Homeland Security, it is important for me to be reminded of the presence of God in my daily life. With any business that I run the bottom line isn't about money, it is about helping others.

Sure, like anyone, I like to get paid. But is that enough? And how much is enough? With the money I make in any of my businesses I have always tried to give back through employment and/or community programs. And, I am convinced that giving back and involving God, or your higher power, is the key to success.

I believe God provides everyone with a special gift, mine was ambition. I came from a place of hell before arriving in a place of heaven. I know it is hard to devote 100% of yourself to your business and also be deeply involved with a gospel community. Serve God by serving others. Bring God into your business by helping others through promotion, fair wage, employment, community donations and more. You will see your business prosper and inspire others to explore their gifts too.

Happy Sunday!
Twyla