Is Your Brand In Danger of Becoming Extinct?

Just because you built a brand doesn’t mean you can sustain a brand. Going into the weekend, you want to ask yourself if you have any of these three signs related to danger. If so, your brand is failing and you need to regroup.

Sign number one: The phone isn’t ringing. If your business used to have tons of phone calls, inquiries, and flat out business and now the phone isn’t ringing- your brand is in trouble.

Sign number two: You are inconsistent. What do I mean by this? Well, either you are spread too thin to focus on your brand or your trying to accomplish too many things at once.

Sign number three: Your social media accounts don’t reflect your company’s message. Yes, I mean your personal accounts. If you own a company understand people will look YOU up and not just your company. Don’t have a professional website and then photos of you in the club on your Facebook page. It scares investors and possible customers.

Until Monday,

Twyla N. Garrett

2013 Business Trends - As I See Them!

Businesses of any type MUST have a social media presence. So, it only makes sense that the top trends for doing business in 2013 would revolve around social media!

My '2013 Business Trend' predictions!

#1 - The death of traditional advertising. -
Why pay thousands on a print ad when you can pay hundreds and reach a bigger audience?

#2 -E-commerce!
Social media sites are now allowing more embed codes to drive E-commerce sales. See a product topic on Twitter? You are able to view,link and buy too. Talk about impulse buying!

#3 - Online Video replaces SEO content.
You heard it here first! More videos are replacing the all-powerful SEO game. So, make those videos now and know how and when to release them in 2013.

#4- Engage customers through gaming
That's right. You are going to be able to use Farmville to promote your brand through gamification.

#5- Google search will not be as trendy as it is now.
For a second in 2012 it looked as if content writers were out of work and luck. Not so fast. In 2013 content producers will be back at work as it has been proven that user paid content makes more of an impact when it comes to brand association and loyalty!

Twyla