Ways to Grab Social Media Attention

It isn’t easy to be heard in today’s multi-media world. It is easy to publish writing, music, or video. That isn’t the question, however, here. The question is how many people are even aware of your social media account. Not many? Then you have to use tactics to grow engagement.

I hate automatic Tweeting or social media posting services. Sure, you can schedule your marketing calendar in advance, but your content isn’t going to be current. You need to post based on your industry trends, not just your specific promotions.

Be original. This is easier said versus done. Quirkiness is hard to teach. I would suggest you make your headlines a little off or play on the side of shocking. Don’t break any laws, be rude, or discriminatory when writing your headlines for social media. Instead, be bold. If your headline bores you, it bores everyone else.

I also would suggest you always use a photo or a logo with your posts. If you don’t have a photo to go with your posts, don’t steal / grab any off the web. Buy a stock photo account, take your own photos, or use your logo as a branded icon for your messages. Visuals always hook content readers quicker then paragraphs of text.

I hope this information helps you create a bigger social media audience!

Until next time,

Twyla N. Garrett

The 411 on Disasters

My business is working to help prevent and recover from disasters. Sure, this is the simple definition of it all- there is more to my job and what my company can do. However, I often get asked about the types of disasters, if there are warnings, and what to do during a disaster.

Below is a simple guide on the types of disasters that can occur (at least the most common).

Hurricanes

Hurricanes are violent areas of low pressure forming in the tropical Atlantic Ocean from June to November. Hurricanes have winds of 75 miles per hour or more and are accompanied by torrential rains and along coastal regions storm surge.
Hurricane Classifications
Hurricane strength is classified using the Saffir-Simpson Hurricane Damage Potential Scale. This scale correlates hurricane strength to barometric pressure, windspeed, and storm surge as shown in the table below. The Scale can be accessed by clicking here.

Tornadoes

Tornadoes are powerful, circular windstorms that may be accompanied by winds of 200 or more miles per hour. Tornadoes may range in width from several hundred yards to more than one mile across. Parts of Texas, Oklahoma, Kansas, Missouri, Nebraska, Mississippi, Alabama, Georgia, and Florida are at highest risk of tornado strike.
Tornado Classifications

Tornadoes are classified using the Fujita Wind Damage Scale. You can view this Scale by clicking here.

Earthquakes

Earthquakes are a shaking or trembling of the earth, caused by underground volcanic forces or by breaking and shifting of rock beneath the surface. Although the area of greatest earthquake risk is the west coast, where tectonic activity occurs along the San Andreas fault, other areas of the United States are also at risk of earthquakes.
Earthquake Classifications
Earthquakes are classified as small, moderate, major, or great based on the Richter scale (a measure of energy released during the quake). The Richter scale has a logarithmic base, so each increment on the scale is multiplied by a factor that is 10 times larger than the previous factor. To view this Scale click here.