Website Design & Marketing

Website branding can be a tricky thing. Customers want stable content but the design should be current. While checking out the websites of your competitors is a great idea, copying them is not. You should distinguish your company as an industry leader- not a follower. While HireIME.com is going to undergoing some changes during this month, I wanted to share the top things to consider when rebranding and redesign your website from a marketing perspective.

1. Know your target audience and content requirements before selecting a design. If you are a technical company with a lot of content then consider white papers to prove your point, and share your data, without clogging up the real estate of your site.

2. Discuss ownership, budget, timeline, and scope of work with your design team. Make sure you understand the amount of technical hours required to translate a spec design into a live action design. Also, ask if you will have access to the back-end of the website and if additional charges will be implemented.

3. Figure out if your spec out is original. If your designer is using a WordPress website or anything else that is template-based, this means someone else has your website design- even if you change the colors or font. This is not OK for showing how innovative and original your company is. Make sure the design spec is 100% original by having this stated in writing.

4. Make sure you provide all edits to the return spec or soft-launch to the design team before coding. The actual coding of an original website is tedious. Changing the size of font on one sentence can be a billable hour so ensure you get as many edits in to the designer post launch date.

5. Too many clickable options. From a consumer perspective, this is a major mistake. Too many tabs, too many links- too much. Clients want simple directions and clear service options. Don't make people dig to find information. Why? Because they won't, they will move on.

6. No call to action on the front page. I could never understand why one would have a website without a call to action on the front page. Have your clients contact you ASAP, or at least make it easy for them to do so after they finish exploring the website. They could always revisit the main page, but they will not if there is no call to action. So, put a contact form or incentive-based offer right smack in the front of your website.

7. Interactive options. Live chat apps, online scheduling, online uploads for RFP requests- these are all pretty standard elements of today's websites. The same goes for video tutorials or company biographies. If you are missing these elements, you are already behind your competition no matter how clean or nice your website is.

I hope this information helps you create or redesign your website.

Until tomorrow,

Twyla N. Garrett

Social Media Mistakes

I wanted to start this Monday out talking about social media. I get asked about this topic often, and I don't feel the basics are covered. I read article after article online that discuss HTML5 coding and the SEO debates, but hardly nothing exists on the basic mistakes associated with social media use.

First, let's talk about your profiles. All of your social media profiles should link to one another and they all need to list your basic biography / boiler plate. Make sure you have both your phone and email contact information visible too. If you have a maiden name or nick name, list them within the confines of your profile's content to ensure searchabilty. Publishing an incomplete social profile is a major mistake and yet it happens a lot.

Pitching products through your social media accounts is also frowned about. Think of using Twitter like a walk down a virtual street. If someone jumped out at you and screamed "buy this product now", you would be annoyed! Instead, if someone walked up to you and said, "Hey, I see you're reading ABC. I loved that book so much that I wrote a more indepth version dedicated to the research of C. Here's some more info. if you want it," the sale would go smoother and you would create a REAL connection.

Finally, don't have an autoresponder do your work for you. Social media is about posting and joining live conversation in present time. I don't know how you can schedule present time two Sundays from now, but I see companies doing this all day long. Post to your own social media accounts or hire a live person to write them (and engage people) for you!

Until tomorrow,
Twyla N. Garrett

Embrace Creativity; Here's How

The more creative the project, the more we need to work on it first. We have been trained to get the small stuff out of the way first and then work on bigger projects. While this may work for some people, it doesn’t do anything for those in the creative field. Creativity requires you to think more than just working on data entry tasks. Thus, putting small tasks first eats up the energy needed to work on creative projects. Make sure you are starting your creative tasks first and working on them right away.

Studies show people do 90% of their best thinking outside the office and early in the morning or late at night. Schedule your creative tasks accordingly- preferably early in the morning.

Turn off the electronics. We are trained now to ignore people as they talk to us in order to check our cell phones now. Not only is this rude, it is a way to debunk our creative juices and tendencies. If you have to work on a creative project, ditch the cell phone and other electronic devices.

Until Monday,

Twyla Garrett