How to Name Your Business

If you’re selecting a business name understand there are a few strategies to consider in order to make your company compete better.

You don’t want to select a business name that only appeals to you. You need to choose a name that appeals to the kind of customers you want to attract. If you want a younger demographic, pick a name that could trend on Twitter. If you are going after a more corporate demographic, select a name that isn’t too edgy and acceptable within the corporate culture.

You also want to create a name that helps customers connect on a more emotional level. You don’t want a name that is confusions or based on a pun. You also don’t want to add the term “Inc.” unless you are actually incorporated.

Don’t forget to check out the completion, either. You don’t want to pick a name to find out months later there is another business already established with the same name and serving the same customers.

Until Monday,

Twyla N. Garrett

Essential Items- Tornado Survival Kit

My tips on how to survive a tornado:

Consider the danger signs:

#1. A pale green sky is an indicator that a tornado may occur.

#2. The Federal Emergency Management Agency (FEMA) also advises to look out for the following danger signs: large hail, dark, low-lying clouds, and a loud roar, similar to a freight train.

Staying safe #1. A tornado watch indicates possible tornadoes in your area.

#2. A tornado warning means that a tornado is on the ground or has been detected by Doppler radar. Seek shelter immediately! If you are indoors, take cover in the cellar or a small space (a closet or bathroom) in the interior of your home. Stay away from windows!

#3. If you are outdoors, find a field or ditch away from items that can fly through the air and lie down as flat as you can. Do not stay in a car or try to drive away from a tornado. Cars can be flung about by high winds or crushed by debris.

#4. If you have evacuated, do not return to your home until it is deemed safe to do so by local officials.

#5. Do not seek shelter under a highway overpass. If you do stay behind the wheel, don't try to outrun the tornado — drive at a 90-degree angle away from the storm.

Oklahoma Tornado Resources

To say I'm heartbroken about the news of 91+ people deceases as a result of today's Tornado in Oklahoma is an understatement. As a woman who owns a Homeland Security firm, I am familiar with the response to a disaster (including weather related)and I thought I would share some resources. My prayers are with the families of today's victims.

Please click on the name of each service / entity to reach each webpage.

Fema Twitter

Red Cross

National Weather Service, Oklahoma Specific

Oklahoma Department of Emergency Management

Family Disaster Plan