Friday, February 28, 2014

How to Name Your Business

If you’re selecting a business name understand there are a few strategies to consider in order to make your company compete better.

You don’t want to select a business name that only appeals to you. You need to choose a name that appeals to the kind of customers you want to attract. If you want a younger demographic, pick a name that could trend on Twitter. If you are going after a more corporate demographic, select a name that isn’t too edgy and acceptable within the corporate culture.

You also want to create a name that helps customers connect on a more emotional level. You don’t want a name that is confusions or based on a pun. You also don’t want to add the term “Inc.” unless you are actually incorporated.

Don’t forget to check out the completion, either. You don’t want to pick a name to find out months later there is another business already established with the same name and serving the same customers.

Until Monday,

Twyla N. Garrett

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