3 Ways to Push Your Website

Do you know how to keep your website competitive and fresh with customers? Well, if you are not doing all of the three tips below – then your website is lacking within the business world.

1. If you have a video graphic load in before someone can get into your website, you are failing. Your website has to be clean and easy to navigate. Opt-in load ins or video previews (without a pause or bypass option) are really bad news for content engagement.

2. Pop-up offers hurt you. I am really hopeful you have already come to the conclusion that pop up ads are just about completely considered as SPAM in today’s social media culture. You need to offer visitors to your website something of value, not a bunch of ads to click through. If you customer sees you have a lot of pop up ads on your website, you will have a lot of traffic that lands on your page and then clicks off of it within the first twenty seconds. Keep a static website without popups and you will be fine.

3. Navigation is everything. Don’t hide service or product tabs. Don’t make people search for them, either. If you have to send your visitors through one or more pages to get to a service or product page, you will be losing business.

I hope this information helps you take an impartial evaluation of your own website. It is easier to fix website deficiencies versus not addressing them and losing traffic and business!

Until tomorrow,

Twyla N. Garrett

Creative Ways to Market Your Business!

I've owned many businesses. Some have failed, many have succeeded. So, what is my trick? Listen, there is no guarantee in business. But there is strategic planning, which is why these tips and tricks work!

To have great marketing, the following are Must-Haves.

1. Hire a great blogger and press release writer. Publish and publish often.
2. Buy PPC advertisement on Google, Facebook and LinkedIn.
3. Airbrush your business’ logo on your car (or get one of those nifty magnets!)
4. Have a company video on a video-sharing website, such as YouTube or Vimeo.
5. Sponsor events/local sports teams.
6. Strive to achieve omnipresence on the Internet (search results, networking sites, Q/A sites, etc…)
7. Utilize your vendors, existing clients and friends for referrals.
8. Draw attention to testimonials and positive feedback on sites, such as Yelp.com and AngiesList.com, etc…
9. Send birthday/holiday cards to existing and potential clients.
10. Have a mobile application.

All these "Must Haves" will help you design a marketing plan to better place your business. However, you have to be diligent. Keep with this list and expand upon it. Nothing works more than repetitive messaging!

Twyla