After much reading, I have discovered the following best sales tactics.
1. Ask for the business directly. This simply is presenting, asking and answering questions, and then stating that you have answered all the questions and it sounds like they (your audience) are ready to move forward. Then, boldly, present the contact and take care of the business now- or as quickly as possible. Being blunt and to the point, yet polite, does work and works often.
2. Time sensitive matters. If a potential client has been on the fence about moving forward, then give them a deadline as to when pricing will expire or go up. Either you have their business or you don’t. The time sensitive issue will clarify this immediately.
There are, of course, other tactics that do work. You want to use something that is ethical and comfortable for you.
Twyla N. Garrett