Every company alive wishes they had a Super Bowl budget when it comes to marketing. Realistically, most of us business owners barely have a local magazine advertising budget. The truth is, simple and low-cost marketing efforts can have big results- you just have to know how to navigate your demographic and social media properly.
One thing I tell all my peers is to market as if you were having an honest conversation with someone. Don’t throw out “buy me” or “sham wow” content all over the internet. It doesn’t work. Most of us know of the Sham Wow, but how many of us bought the product? Exactly! Write like you are speaking to your customer without using the voice of a used car sales person. This trick will help you engage your demographic, not SPAM them.
You also want to seek out consistency. Don’t post to FB or Twitter only when you have something to sell. Provide funny MEMEs or viral videos to show your customers that your company is human, not just a promotion machine on social media. Engage with people, too. If someone asks a question on FB, respond right away. Offer tips and ask to follow up via email or phone. Adding a personal touch to your customer service, even online, is important.
I truly hope you utilize these techniques when starting to market your company and products. You don’t have to have a multi-million dollar budget to make a big impact. In fact, all you really have to do is put some time and effort into your writing and social media communication labors.
Twyla N. Garrett