Tuesday, July 1, 2014

Customer Service 101

I wanted to talk a bit today about customer service. It is a vital component of running any business. So, how do you know if your customers are running into excellent service if you are not busy on the front lines?

1. Call your main phone number (disguising your voice if you have to.) Are you happy with what you hear (and how long it takes to get someone to pick the phone?) Would you describe what happens as "welcoming?"

2. Log on to your website. Is it engaging? Friendly. Easy to navigate? Sending the message you want?

3. Eavesdrop on a conversation one of your employees is having with a customer, or potential customer. Are you happy with the way it went?

As a business owner, it is important to mark these three steps on your calendar at least every other month. If you feel your company’s customer service failed in response to questions 1 – 3, then you need to address why and then what the recovery plan is going forward.

I hope this information helps you mold your continued customer service plans and prevent issues for arising.

I will be off of the blog until Monday, July 7th. Happy 4th of July everyone!

Twyla N. Garrett

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