To work on the weekends or to not work on the weekends – that is the question!

There are many schools of thought when it comes to working on the weekend. Some people don't even have a choice, it is just a matter of fact. However, if you are a business owner for an executive you are prone to work on the weekend. The question becomes is it effective.

Why when it working on the weekends fee effective? Many studies suggest not being able to unplug and relax from your work can cause you to become spread too thin, stressed out, and eventually ineffective. While it is good to take vacation days and mental health days, business owners and executives feel that this is time lost and not spent effectively. Not working, for many business owners, is the equivalent to losing profit. We become obsessed with work.

It is my suggestion business owners strive to find a happy – medium when it comes to working on the weekend. You will have to work weekends, there is no getting around this fact. I don't suggest you work every weekend. It will wear you out, stress you out, and cause you to be ineffective.

It is my suggestion that you pick and choose the opportunities for working on the weekend when you can, and I understand this will not always be a point of choice. So, if you can't take it day here or there – regardless if it is a Saturday or Sunday – do so. It is beneficial to unplug when you are not at risk of losing profit or clients.

Until Monday,

Twyla Garrett

What is your business marketing mistake?

Marketing mistake... the biggest one most companies make!

Did you know many businesses create their brands based on their products? Did you know this is a huge mistake? It is true!

Businesses shouldn't brand based on product. Instead, businesses should brand based on a customer's emotions. Think about Starbucks. Their coffee is expensive, yet many of us go there a few times a week- if not every morning. Why? Can we don't make our own coffee? Is their coffee really THAT good at $4.00 a cup (around $100 a month)? Or, is their something personal about your visit to Starbucks? Maybe they call your name? Maybe your order is personalized to reflect your taste? Maybe the music your listening to in line is inspiring and comforting...

Hmmm - sounds like Starbucks sells more than just coffee. The company sells an emotional experience that brings you back day in and day out!

When you brand don't ask yourself about the products/services features. Ask how you feel when using the product or receiving the services. If you can connect your products/ services to an emotion then you will have a brand!

Need more info?
Contact me!

Twyla