Wednesday, November 26, 2014

Business and Thanksgiving

Well, this is my last blog for November! I will be back with you on December 1st. I’m taking the next four days off as a way to be Thankful for all my hard work and that of my amazing staff! Plus, we are moving to a new office location in Washington, D.C. on Monday and it is a very exciting time for IME!

This said, on holidays it can be very hard to unplug from the PR business. We live in a 24/7 social media culture and non-stopping news media community. Unplugging, however, can actually boost productivity and no one expects you to work 24/7. So, if you are an entrepreneur- take tomorrow truly off!

In case you need help doing this, I have developed 3 ways to help you unplug this Thanksgiving holiday:

1. Leave your phone at home. What? I know, right! If you are going out shopping with your family, someone is bound to have their cell phone in case of a true emergency. Announce that you are leaving your phone at home and truly do this. I promise you that your business and clients will not fall off the face of the Earth as a result. And you will be surprised what a real conversation feels like without the distraction of all your cell phone and social media alerts.
2. Don’t sleep with your phone in the same room. This way emails and social media events are not the last thing you see when you go to sleep or the first thing you see when you wake up. Instead, you can just sit in silence and clear your head or engage in some mindful meditation.
3. Don’t watch the news. It may be tempting with all the events going on right now – especially surrounding the Mike Brown case. Instead, focus on holiday movies or the Macy’s Thanksgiving parade. This will allow your brain a much needed rest from the news cycle most publicists work in the midst of.

Enjoy your Thanksgiving! I’ll be back with a new blog on the 1st of December,

Twyla N. Garrett of IME

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