Know Your Value

I wish people regarded themselves in a better light sometimes. I’m in line at the grocery store recently and a man was speaking with what sounded like his boss on the phone. “OK, I understand if you want to give him the project.” He hung up and looked dejected. Why didn’t he fight harder?

The same thing happened to another woman I know. She has a great business but she fails to go after the “whale” contracts, sticking with small referral business. Why? When I asked her, she said she didn’t have a big corporate office. As a result, and before trying, she assumed the company wouldn’t want to hire a small fish….

We all have value. Assuming a big whale contract would want a big corporate office to contract with is wrong. Not fighting for the project you want is wrong. Many large companies want independent thinkers, not corporations, to contract with. Assuming you can’t or won’t get a contract, or lying down when someone says ‘no’, are bad habits that should be broken.

It’s very important to know your value and to know when to fight and when to say ‘no’. If you don’t understand the importance of these three elements, I highly encourage you to connect with me on Twitter to continue the conversation.

In the meantime, think about your value. What makes you and your service unique?

Until tomorrow,

Twyla N. Garrett

Greatness Defined...

I was asked recently how a woman could become or be defined as a great leader. Hmm. What does being a woman have to do with leading? No one ever asks a man how he can become a great leader. Why are we women singled out?

The truth is there are plenty of great women leaders out there and there are plenty of great male leaders out there. The test of leadership isn’t found within your DNA and birth sex, but defined by the following skills. Do you have them? If so, you’re a great leader.

1) You don’t care what people say, you have your vision and you are moving forward. This stands true only if your vision is positive, lifts others up and you’ve done research to have such a provocative opinion about your vision.

2) You collaborate, you don’t delegate. Anyone can delegate. Not everyone is humble enough to collaborate. You need collaboration with other people to build your brand, grow your business and improve your networking (in person and online) circle.

3) You are a life-long learner. If you didn’t throw your degree on the wall and announce “I’m done” then you are a life-long learned. Continued education is the key to being able to pivot your company when new technologies or methodologies are introduced.

You don’t have to be one sex or another to lead. You simply have to follow the three steps noted above to success.

Until tomorrow,

Twyla N. Garrett of HireIme.com

Work & Bomb Concerns

With the recent events in France (and around the world) would you know how to handle a bomb scare at work? Many people don't know what to do or how to react. The topic is so uncomfortable that many don't even want to think about it. Well, let me give you the basics. The best defense is an offense, which means thinking about the uncomfortable and knowing how to handle it.

1. First, if you take the call / threat - call 9-1-1- and then notify your boss.
2. Stay away from any specific area or packages. If a caller notes a certain part of a building on the phone, evacuate that area first.
3. Don't bother the first responders. They will provide information on an "as needed" basis. Make sure you give them all the details of the call or received threat and then take care of yourself and your employees. Don't ask questions or pull people away from their jobs.
4. Don't panic. This is easier said than done, but it is important to remain as calm as possible.

I know it is Friday. I know this topic isn't the easiest and by no means are these four steps (above) meant to cover every aspect of a bomb threat. But, if you can remember these basics, you are a lot better off than the people who don't even want to think about this possibility.

Here's a free checklist in the meantime: http://emilms.fema.gov/is906/assets/ocso-bomb_threat_samepage-brochure.pdf

Until tomorrow,
Twyla N. Garrett of HireIMe.com

Can You Make it In the Homeland Security Business?

Do you have what it takes to own a security services business? I'm not talking money or ideas. I'm talking grit and getting your hands dirty. Not sure if you have what it takes? Take my test. Answer yes or no if you agree or disagree with each statement below and see what I have to say at the end.

1. You believe you can balance work with a personal life.

2.'Fake It To You Make It' is the best advice you ever received.

3. You can't wait to be rich, which will be soon since all business owners have tons of money.

4. You can have a day job and run a business at the same time.

5. There is nothing to fear about employing other people. It is great to have people work for you.

6. You're going to be loved by everyone because you have a business and your business will take off right away.

7. You believe a mentor is important.

If you answered "yes" to any of the above questions, you don't have what it takes to be a business owner. The above statements are all myths and some of the most popular reasons why businesses fail. Grand ideas, assuming riches will happen overnight, faking knowing how to provide a service or products, etc. are all big red flags in the business world.

If you answered "no" to any or all of the questions above, pat yourself on the back! You're a true entrepreneur.

Twyla

Is Your Website Protected?

I want to talk about a report recently on Forbes.com related to Cyber Security. The report stated "the DHS has its own set of cyber vulnerabilities." Yes, according to a full report by the Inspector General, the Department of Homeland Security suffers from cyber security issues. So, if the DHS is exposed enough to cyber criminal activity, how do you protect your own agency or business?

Here's a list from the DHS' own website noting how to protect yourself from a cyber attack. http://www.dhs.gov/how-do-i/protect-myself-cyber-attacks However, there is no 100% bullet-proof vest for your computer system to wear- as the DHS itself will admit.

I decided to expand upon a few of these topics. For example, one tip is to NEVER click on links sent in random emails. Well, this is pretty obvious. However, you don't have to receive random emails in the first place. You can set up personal and professional accounts to not accept emails sent from people other than those on an approved list.

You should be more concerned with malware than emailed links, too. Accrding to the DHS, "Destructive malware has the capability to target a large scope of systems, and can potentially execute across multiple systems throughout a network. As a result, it is important for an organization to assess their environment for atypical channels for potential malware delivery and/or propagation throughout their systems. Systems to assess include:

Enterprise Applications – particularly those which have the capability to directly interface with and impact multiple hosts and endpoints. Common examples include
Patch Management Systems,
Asset Management Systems,
Remote Assistance software (typically utilized by the corporate Help Desk),
Anti-Virus,
Systems assigned to system and network administrative personnel,
Centralized Backup Servers, and
Centralized File Shares."

My company, IME, can help you take a comprehensive look at your current cyber setup and possible issues. We can help rectify many issues, too. Will you be 100% safe and secure? No- that's impossible. Even the DHS has private waves of computing that are hackable. However, you will be more prepared to prevent and respond to cyber security attacks and threats.

Until Monday,
Twyla

Illegal Immigration Is Up.....

A report recently ran citing that illegal immigration is up in this country while the number of deportations are down. This is a DHS issue, of course, because it involves undocumented people entering into the country without any real record of who they are and what their possible intentions are. For the most part, people entering the country illegally are looking for work but we still have to take this report seriously. With New Year’s even almost upon us, security in this country tightens because there will be many parities hosted with large gatherings.

Jeh Johnson of the DHS recently spoke to reporters about the increase in illegal immigration. An administration official said the drop in deportations was at least partially due to the surge of illegal immigrants from Central America, who require detention, flights and travel documents, which makes them more expensive to deport versus the cost to deport illegal Mexicans, who can usually be quickly sent back across the land border.

The official also said part of the problem is that so-called “sanctuary city” localities are increasingly refusing to turn immigrants over to federal authorities for deportation. Homeland Security said localities refused 10,182 different requests from federal agents to hold illegal immigrants the agents wanted to pick up for deportation. (Washington Times)
Regardless if the numbers are slightly up or slightly down, the problem remains and will be carried into 2015 as an issue this country has yet to resolve. In fact, I don’t believe there is a “one size fits all” solution right now to address this problem. I’ve said several times on this blog that there has to be a series of protocols implemented but the ability for the DHS to look at illegal immigrants on a case-by-case basis before deciding if they should be deported or provided with an option to apply for citizenship. Either way, this is certainly an issue I will continue to address in the New Year.

2015 will be interesting for us as a country and from a homeland security perspective. I look forward to covering these topics (and more) for all of you in the future. This said, I will be taking a break from the blog to celebrate the holidays- returning with a post on Friday, January 26th.

Twyla N. Garrett

Stop. Think. Connect. Are You Aware of This Campaign?

Today I want to cover the Stop. Think. Connect. Campaign being run by the Department of Homeland Security (DHS). Not many people are aware of the campaign, which is counterproductive to why it was initiated in the first place. As a leader on Twitter for being a Homeland Security resource, I thought it would be a good idea to update everyone on what exactly this campaign is.
According to the National Retail Federation, 141 million people spent $57.4 billion dollars during Thanksgiving weekend last year, and consumers spent nearly $600 billion during the 2013 holiday season. The biggest shopping season of the year comes with great deals and benefits to shoppers, but it also comes with certain risks.
Stop. Think. Connect. Is an online security campaign, which ties into how much money people are spending online. The DHS launched the campaign to help consumers shop safely and keep their personal information and financial accounts private. The campaign offers tips on how to do this, some of which I have noted below;
1. Use and maintain anti-virus software and a firewall. Protect yourself against viruses and Trojan horses that may steal or modify the data on your computer and leave you vulnerable.
2. Beware of deals that sound too good to be true. Use caution when opening email attachments and don’t follow web links included in unsolicited email messages. Watch out for extremely low prices on hard-to-get holiday items. If an offer seems too good to be true, it probably is.
3. Keep a record of your order. Retain all documentation of your online orders in the event that your purchase does not ship or there are unauthorized charges on your credit or debit card. Also, be sure to review your credit card statement each month for irregularities.
4. Get savvy about Wi‐Fi hotspots. Limit the type of business you conduct when using public Wi-Fi networks. Avoid shopping online when using public Wi-Fi as your information can easily be accessed by hackers on a public network.
5. Shop on reliable websites. Take a look at the website’s trademark or logo to make sure it’s valid. Also, pay attention to the website’s URL. Malicious websites may look identical to a legitimate website, but the URL may use a variation in spelling or a different domain (e.g., .com vs. .net).
Since our social media culture is so 24/7, we often forget that (like the real world) bad people exist. Don’t allow yourself to become vulnerable during this holiday shopping season- or anytime. Follow the tips noted above and connect with the DHS directly for more information on the Stop. Think. Connect. Campaign.
Until tomorrow,
Twyla N. Garrett

Dealing with Difficult Clients

I’ve touched on this before, but I want to dedicate today’s blog to those who expect perfection at the cheapest rate possible. I recently stood behind a lady in Starbucks who was bringing her drink back. Starbucks has a great policy on drinks that are made to subpar standards. They will remake the drink for you until they get it right. She had a tall drink. She went on and on about how terrible it was. She was making me late for a meeting. She demanded her money back. The barista said ‘no’ and explained the policy. She continued to hold up the line. Shortly after, I found out she was complaining about a basic, tall coffee. The cost was less than two dollars. Annoyed, I gave her the two dollars….. My meeting was worth more to than the cost of her coffee.

After my meeting, I was waiting for a cab in a professional building’s lobby. I heard three people talking about their marketing company. They were upset that it had been three months with no results in their opinion. So, I asked them who the marketing company was. They gave me the name. I asked them if they have seen business increase over the past three months. They said they have, although it has been a slow journey. I asked them why they thought the marketing wasn’t working. They said because the company hasn’t hit the million dollar mark in sales yet. I asked them what they did at their company, they said sales!

Sometimes companies make mistakes. Sometimes companies can be the blame for the shortcomings of other people. Either way, there are going to be difficult people in the world and difficult clients.

The best way to deal with a difficult person or client is to be empathic, shut up, listen, and then offer a solution in a low, calm voice. If this doesn’t work, ask the customer how you can rectify the issue. If their solution is way off base, ask them to leave. There is no saving this customer regardless of what you offer. You should move on.

Starbucks, in this case, could have saved their complaining client by adjusting their policy and providing her with her two dollars back. The marketing company noted above can’t do anything about its perception. The sales people are simply relying on the marketing company to do its job and theirs. In this case, the marketing company needs to fire the client.

I hope these two different examples help you determine when and how to move forward when dealing with difficult clients.

Until tomorrow,

Twyla N. Garrett

Can You Be Persuasive?

Part of owning a business, or being in sales, is knowing how to close a deal and be persuasive. Not too many people are masters of this art. You can pitch your product or services all day long, but if you can’t convince people to part with their money- your business will fail!

If you want to become better at selling your products or your services, you have to look to improve upon your convincing skills. I did my research and have developed 3 easy steps to becoming more persuasive. The first step is an easy one. Shut up! That’s right, stop talking. Many people sell themselves out of a sale because they keep talking. Instead, talk about how your product or services solves a problem for the potential client and then zip your mouth. If they’re interested, they will ask the questions and come to a conclusion quickly. If you keep talking, you complicate this process.

You also want to share both positives and negatives. If you promote your products or services as fail-proof, your client will not sign up with you. You want to WOW the audience and promote your product but you don’t want to stretch the truth or over promise. So, briefly touch on the negatives associated with your products and services and then move on. Again, shut up about the negatives after you have covered them.

Finally, slow down. If you talk fast, you have to learn to work on slowing down. Most people distrust a fast talker. This is a proven fact. People buy from people who speak using a regular pace and tone. Talking too fast, swearing, using a high-pitch voice, saying “yes” to everything- these are all red flags for people. If you use these tactics, you will not persuade a single person.

I hope these tips help you improve your sales. If they do, please share your story with me on Facebook or Twitter.

Until tomorrow,

Twyla N. Garrett

Twyla Garrett Named Keynote Speaker for the WILDE Leadership and Service Awards Philanthropy Gala

Twyla Garrett is the owner of IME (HireIme.com) and the author of Homeland Security; A Comprehensive Guide for All. Garrett, who recently spoke at The United Nations, has been invited by The Women in Leadership Development and Empowerment Inc. (WILDE) team to act as the keynote speaker at their annual awards and philanthropy gala this October in Atlanta, Georgia. http://wildeawardsgala.org/

Ms. Garrett will speak to an audience of professional women who have made strides within their own careers, and who have also had a substantial impact on today’s business society. This year WILDE is honoring six women for the following categories; Woman of Valor, Philanthropist of the Year, Executive of the Year, Under 30 Entrepreneur of the Year, Health and Fitness Woman of the Year, and Community Builder of the Year.

“It is an honor to be able to speak at such a notable event that promotes other women. I don’t have the list of this year’s current nominees, but amazing women were honored last year and I know WILDE will “one up” that event,” said Ms. Garrett. “I’m going to speak about my story and how other women helped me find my entrepreneurial voice. It is imperative that we support one another through the good times and through the failures. WILDE shares my sentiment, which makes this opportunity even more special!”

Twyla Garrett is an emotional, physical, and sexual abuse survivor. She is an Ohio native who sought to climb her way out of despair, family trauma, and financial disadvantages by following her entrepreneurial spirit to San Diego, California and, eventually, Washington, D.C. Ms. Garrett attended John Marshall High School, Ursuline College (BA), University of Phoenix (MA), and Dartmouth University Tuck Business School (Executive Management Program). She has spoken at The White House and is an executive consultant to federal, state and local emergency management and homeland security programs nationwide. In addition to IME and other businesses, Twyla self-funded a 1.5 million dollar entertainment complex in Cleveland, Ohio. Her efforts single-handily added to the improvement of Cleveland’s economic culture by hiring formally homeless individuals.

Members of the media are invited to attend the event with Ms. Garrett upon request. Interviews are available by submitting a story request to Helene Vece at 702-749-5925, ext. 210.

The WILDE Leadership and Service Awards Philanthropy Gala will take place on October 11, 2014 at Future Vision - 1212 Fowler Street, NW. Atlanta. GA. The event runs from 7:00pm - 11:00pm.

Email; You Sent What?!

The problem with today’s 24/7 social media culture is our innate need to respond to emails all of the time and no matter what time of the day it is. Thus, it become second nature to ignore double checking response tone and facts. We are so focused on responding right away that we often fail to ensure we are properly responding.

I had to think about the email issue as I started to write today’s blog. You see, I’ve always been big on not responding to emails ASAP and having designated times to check emails. So, if you want to make sure you are sending proper emails then follow my four tips below!

1. Wait at least an hour to respond to any angry or upset email. Don’t respond right away. When you do respond, make sure you save it as a draft before hitting “send” and wait two more hours. Next, read the email out loud before hitting “send” to ensure you are still remaining professional, not overly aggressive, in the email.

2. Never write an email using slang or terms of endearment. First, they are liable statements and second, these types of emails will make you sound unprofessional.

3. Never disclose company secrets in an email or speak poorly of your boss or co-workers in an email. Remember, this sounds obvious but it happens daily. Stay positive or don’t say anything at all via email. It can come back and bite you in the unmentionable!

4. Keep it under 300 words. If your email is going to be longer than 300 words then it is time for a face-to-face coffee meeting (or full blown meeting) with the intended recipient.

Remember, it is easy to send an email and receive an email. However, it is trickier to respond properly to an email without having any regrets or making yourself look foolish.

Until next time,

Twyla N. Garrett

How to be the smartest person in the room.

I often feel like I am the smartest person in the room. I know that I am not, but I read an article on how being confident about your intelligence level and increase it, lol! Seriously though, there are a few tricks available to help you become smarter. I wanted to share them with you on today’s blog. They’re listed below;

1. Write everything down that you learn. Don’t rely on your brain to retain important information. Note taking, even if you text message yourself, is important. Your brain tends to hold onto concepts and points longer if you write them down, so- get the pen or tablet out at your next big meeting.

2. Play board games. Yes, it is very important to play board games. Why? All the strategizing and puzzles actually help your brain expand and think through unpredictable situations. Many studies show playing a board game twice a week can help improve your IQ by a point every year!

3. Surround yourself with smart people. This may sound cliché, but it works. Ever hear that birds of a feather tend to flock to together? Well, it’s true. So, join some social groups that focus on the environment or certain causes that incorporate strategizing, thinking and working together as a team for the greater good.

Some people believe going back to school helps your intelligence. In can, but only if you enjoy the subject matter. Don’t go back to school for the sake of going back to school. Instead, make sure you are engaged with the concept of why you need to go back to school, otherwise- it is a waste of time and money.

Until tomorrow,

Twyla N. Garrett

Homeland Security; Are You Tough Enough?

It’s not easy being in the homeland security business. While the business landscape can be a daily battlefield, the homeland security industry can really take a mental toll on its workforce. I wanted to address being tough enough for homeland security in today’s blog because true strength comes from the right mental attitude.

If you’re thinking about getting into the homeland security business, keep reading! You will need the following two habits to ensure you are tough enough to succeed within this industry.

First, you can’t waste mental energy relying on luck to distinguish your destiny. In any situation in life, especially with homeland security, you need to act as if you are in charge and there is no such word as “try”, you either do or you don’t. The middle doesn’t exist. If you act as if you are in control, others will respect you and you will have no room to blame bad luck on your failures or successes.

Second, complaining and critizing others isn’t an option. Homeland security requires you to work with a team. If the team succeeds, know it is a team effort. If the team fails, know that it is a team effort. If you spend too much time talking about others or complaining about the tasks at hand- people will start to question if you are mentally frail or out to sabotage others and you will not succeed within the industry. Play nice and be transparent, not critical or a baby about certain tasks!

I hope this information has provided you with a brief oversight on the toughness needed to combat the day-to-day operations within the homeland security field. You may also want to pick up a copy of my book dedicated to homeland security for more in-depth information. Here’s the link: http://www.amazon.com/Homeland-Security-Comprehensive-Guide-All-ebook/dp/B00IDW3W3Y/ref=sr_1_1?ie=UTF8&qid=1406151956&sr=8-1&keywords=twyla+garrett

Twyla N. Garrett

When Opportunity Knocks…

One of the biggest mistakes I see new business owners make is not knowing when opportunity is knocking. This fundamental cornerstone of business isn’t often taught in business school, but often talked about. You have to know when and where to look for opportunities in order to expand.

The best way to create your own business opportunity is by offering an upgraded version of your products or services. Yes, create your own opportunity. If sales are starting to flat line then take a page out of Apple’s tech book and create a newer, better version of your old products or sales.

You also want to seek out a narrowcast of options. This is a TV term but it applies to business. Don’t try to market your product or services to all of the people, all of the time. Instead, be precise about the group you want to capture and then start seeking out opportunities to network, introduce or promote your product at.

Don’t think advertising alone will create opportunities, either. Long term publicity campaigns are needed in order to layer your brand’s identity in a credible manner. Ads don’t produce credibility, longevity or a huge push in ROI.

Remember, creating your own opportunities are the best ones to take advantage of!

Until next time,

Twyla N. Garrett

Common Business Mistakes

I am asked often about common business mistakes, which is why this is my third blog post on the subject. The problem with asking general questions is the answers will always be generic. You see, there are different types of industries in business which means there are different types of mistakes to be made. Some you can recover from, some you can’t!

Below are three common ‘general’ business mistakes you want to avoid and the reasons why:

1. Hiring the wrong people. Don’t trust a resume, vet it. Hiring the wrong person costs time, money and can ruin your reputation in the very delicate first three years of a start-up. Make sure someone doesn’t simply looks good on paper. Call those references.

2. Pricing. Yes, price point is a major issue because it pays the bill. Price something too high and you will not have sales. Price too low and you will not make a profit, maybe you will even put yourself in more debt. Take the time to do your research and really price your item or services within competitive range. Adjust as needed!

3. Being cheap about marketing. No one ever wants to spend money on marketing or advertising or public relations. And when a business isn’t receiving any attention or customers are not walking through the door, business owners question why. It takes money to make money. Whatever you can afford for marketing, double. You need it. Period.

Until next time,

Twyla N. Garrett

Positive Impressions, Do You Make One?

I have met several business owners who are nice people on the inside but not so nice on the outside. Why? There is no reason to be a shark in business and a mean person personally. You can be nice but conduct your business well. In fact, it is proven being positive goes a lot further when compared to being too strict of mean.

In order to be perceived as nicer or more positive try to take care of your employees. Even when you don’t have to, care about your employees. Give away personal health or mental wellness days once in a while. Buy lunch for the office when it is least expected. Say ‘yes’ to donation opportunities within the community!

My point is that you must make an effort to change how you are perceived in the world. You can be a great business owner without being a jerk.

Until tomorrow,

Twyla Garrett

Are You Getting Paid?

Business owners are modest people. The stats show that we don't pay ourselves enough, which is why many owners often run into financing issues. The business may be making money, but are you? As a business owner you need to show a profit for yourself, not just the company, in order to sustain your personal finances and obtain loans for the business.

If you're not paying yourself the same amount of money that you would make doing the same job for a company- you're not paying yourself enough. Period. Don't say you have to sacrifice your wage to make the business work. If this is the case, the business isn't going to work! If your salary is normally 40k- you should be able to pay yourself 85% of that base.

Are you aware of your business' finances? If not, stop reading this right now and get involved. Too many people aren't aware of what they could be paying themselves because they have no idea what the business is making after the bills are paid- or if the bills are even being paid. You need to be involved in your business' finances. Like Oprah says, "sign every check yourself and you will not get into trouble."

What are your growth reports? Some business owners are so involved in making a sale that they don't realize what the sales ratios are. If you get 20 prospect customers per month, you should be turning over 1/3 of them. If you don't know what these numbers are- again get involved. If you see three months go by where you are not converting 1/3 of your inquiry base to a customer base- you need to adjust price point and possibly fire a few employees. Whatever you do- don't cut your current salary-address the issue!

Happy Easter
Twyla