Media Writing Tips 101

I was thinking about the conference the other day when I came across a poorly composed press release. You see, writing separates the stringers from the professionals. No matter how many connections you have, if you can't write- you will fail. Period!

This said, I wanted to share the top 3 writing mistakes YOU need to avoid. If you don't, your peers will look at you like a stringer and you will not obtain any respect within the media relations field.

1. "At the end of the day" - Do not ever use this. You should be able to write your point without having to point it out. If you have to write a "look at me" tag, the rest of your writing is fluff and journalists will hate it and laugh at it.

2. "I know you're busy" - If you're using this in a pitch or a sales letter, slap yourself on the wrist. Everyone is busy. Writing this phrase just wastes more of the reader's time and it sounds corny. Avoid using this phrase at all costs.

3. "In this day in age" - Ok, first- we all assume that you are writing about the present. If not, why are you writing at all. The goal is to be media savvy and relevant. This phrase is ad copy and doesn't have a place in the PR world.

I hope this info. helps you become a better writer and understand what separates the true professional from the wannabe.

Until tomorrow,

Twyla N. Garrett

Helping Clients Truly Understand.....

Clients new to the area you service or provide products for are often the most difficult. I say this in a positive way.They haven't learned the power of your brand yet, so it is understandable when they have trust issues in what we, as professionals people, actually do. Some new clients want the world immediately and without any real time or significant financial investment. Sadly, if you don't deliver- the trust they don't already have with you turns into resentment and more distrust.

There are ways to help build trust among new clients. In fact, below are three ways you can help promote trust between yourself and another party. I’ve tried and tested all of these steps and they do work!

1. Eliminate the cell phone check at a meeting. No one can trust another person who isn’t present at a meeting. If you are going to lunch or a meeting with someone, leave the cell phone in the car. I’m serious. If you have someone’s attention for a whole hour without showing them there is something better on the end of your phone- you will easily gain their trust.

2. Truly listen. This is hard for many people to do as we all want to share experiences and speak about ourselves. Listening and then repeating what we hear to others is a cue that we are trustworthy because we are interested. Paraphrase what you heard at any meeting back to the key people involved to ensure that you are a listener and you are willing to communicate. This practice builds trust!

3. Close the door. Yes, close the door for every meeting you have with a person if you have an office. This shows that you are putting them first and setting the outside world apart. I even like to say “I know this meeting isn’t going to address confidential information but I like to keep my conversations private. It helps me confide in important people, like yourself, should a situation arise.”

Learning to trust and learning to be trustworthy are two different things. As a business owner, you have to be trustworthy in a world that doesn’t reflect this message. Start implementing the three tips above and you will be on your way.

Twyla Garrett, IME
"The Federal Business Lady!"

Are You A Horrible Leader?

Do you think you're pleasant to work for? Do you often inspire your employees to do better and grow with the company? While we all might say 'yes', this can't be true 100% of the time. That's why I am posting how to tell if you're a terrible boss. OK, here we go.

Do you promise things that never materialize? If so, you're a terrible boss. What a great way to keep people from wanting to work for you. This happens over and over again in business. "You'll all get bonuses if we meet this month's sales quota." Once the quota is met, no sales bonus and a really bad reason why. If this sounds familiar, it's time to start rethinking your motivation for making empty promises.

No follow up. Nothing irks me more than a leader who sets up goals for the company and the employees engage and each the goals. Why does this irk me? Well, it irks me when the leader doesn't lead by example. No follow up, shows he or she doesn't take the goal(s) serious, etc. If you're too busy to follow up or meet a goal, don't ask your employees to do the same thing. Lead by example.

Until tomorrow,

Twyla N. Garrett

Office Politics Often Play Into the Security Business

Some people swear office politics are just a fact of life. Well, that isn't really true. In fact, office politics have brought our country to a standstill. So, how do you know when office politics and the game playing are falling on your shoulders? Well, ask yourself the following questions. If you answer "yes" to more than one- you're playing the game and it is time for things to change.

Does your company lack in vision? In other words, are your making a profit without really knowing where you are going or why?

Forget team meetings, do you hold a lot of one-on-one meetings?

Do you speak of others more than you speak to them?

Are you constantly questioning your employees and/or peers and their motivation for everything they do?

Do you get what you want from people by manipulating them opposed to just asking them to do something for you?

Are you not involved within your organization on a personal level? I mean, do you have your assistants send emails on your behalf, call people on your behalf - perhaps even sign the holiday cards?

You can "undo" office politics- but it is going to take work. If you answered yes to more than one question- shoot me an email and let's talk! If I get enough responses, I may hold a free webinar on undoing office politics.

Twyla Garrett

Is Your Website Protected?

I want to talk about a report recently on Forbes.com related to Cyber Security. The report stated "the DHS has its own set of cyber vulnerabilities." Yes, according to a full report by the Inspector General, the Department of Homeland Security suffers from cyber security issues. So, if the DHS is exposed enough to cyber criminal activity, how do you protect your own agency or business?

Here's a list from the DHS' own website noting how to protect yourself from a cyber attack. http://www.dhs.gov/how-do-i/protect-myself-cyber-attacks However, there is no 100% bullet-proof vest for your computer system to wear- as the DHS itself will admit.

I decided to expand upon a few of these topics. For example, one tip is to NEVER click on links sent in random emails. Well, this is pretty obvious. However, you don't have to receive random emails in the first place. You can set up personal and professional accounts to not accept emails sent from people other than those on an approved list.

You should be more concerned with malware than emailed links, too. Accrding to the DHS, "Destructive malware has the capability to target a large scope of systems, and can potentially execute across multiple systems throughout a network. As a result, it is important for an organization to assess their environment for atypical channels for potential malware delivery and/or propagation throughout their systems. Systems to assess include:

Enterprise Applications – particularly those which have the capability to directly interface with and impact multiple hosts and endpoints. Common examples include
Patch Management Systems,
Asset Management Systems,
Remote Assistance software (typically utilized by the corporate Help Desk),
Anti-Virus,
Systems assigned to system and network administrative personnel,
Centralized Backup Servers, and
Centralized File Shares."

My company, IME, can help you take a comprehensive look at your current cyber setup and possible issues. We can help rectify many issues, too. Will you be 100% safe and secure? No- that's impossible. Even the DHS has private waves of computing that are hackable. However, you will be more prepared to prevent and respond to cyber security attacks and threats.

Until Monday,
Twyla

Defining Disaster w/ Pets

Many of you know what a disaster is. But, do you really know what qualifies as an actual disaster? Disasters include everything from terrorist attacks to traffic accidents, floods to fires. The key to navigating a disaster (with as little loss possible) is to be prepared. Being prepared means having a plan in place for your home, family, business (employment), and your pets.

I know this seems to be common sense, but in a time of crisis simple things can become overlooked.
For pets make sure you have proper identification and that the animal is actually wearing it! Invest in good transport kennels before a disaster hits. Keep a stock pile for extra food and gallons of clean water. If your pets take medication, keep a spare prescription in an emergency kit. If you have a diabetic pet make sure to discuss a pre-disaster plan with your vet at the next appointment.

Never ever evacuate a home or business and leave a pet behind. If you are told to evacuate, leave early and take the animals with you, even if you think you'll be gone just a few hours. It is a good idea to Google in a list of hotels that take animals in your area and two hours outside of your area. Jot down the phone numbers and put them in your wallet. Even if you put the numbers in your phone, keep a copy in your wallet because the disaster could interrupt cell phone service.

In today's world, it is hard to not think about these terrible topics- but it is a reality that we have to live in. We often make plans for ourselves and forget to make a plan for out pets or those we are caring for who are elderly or sick. Take some time today to do this for yourself and others.

Twyla N. Garrett

Twyla Garrett Named Keynote Speaker for the WILDE Leadership and Service Awards Philanthropy Gala

Twyla Garrett is the owner of IME (HireIme.com) and the author of Homeland Security; A Comprehensive Guide for All. Garrett, who recently spoke at The United Nations, has been invited by The Women in Leadership Development and Empowerment Inc. (WILDE) team to act as the keynote speaker at their annual awards and philanthropy gala this October in Atlanta, Georgia. http://wildeawardsgala.org/

Ms. Garrett will speak to an audience of professional women who have made strides within their own careers, and who have also had a substantial impact on today’s business society. This year WILDE is honoring six women for the following categories; Woman of Valor, Philanthropist of the Year, Executive of the Year, Under 30 Entrepreneur of the Year, Health and Fitness Woman of the Year, and Community Builder of the Year.

“It is an honor to be able to speak at such a notable event that promotes other women. I don’t have the list of this year’s current nominees, but amazing women were honored last year and I know WILDE will “one up” that event,” said Ms. Garrett. “I’m going to speak about my story and how other women helped me find my entrepreneurial voice. It is imperative that we support one another through the good times and through the failures. WILDE shares my sentiment, which makes this opportunity even more special!”

Twyla Garrett is an emotional, physical, and sexual abuse survivor. She is an Ohio native who sought to climb her way out of despair, family trauma, and financial disadvantages by following her entrepreneurial spirit to San Diego, California and, eventually, Washington, D.C. Ms. Garrett attended John Marshall High School, Ursuline College (BA), University of Phoenix (MA), and Dartmouth University Tuck Business School (Executive Management Program). She has spoken at The White House and is an executive consultant to federal, state and local emergency management and homeland security programs nationwide. In addition to IME and other businesses, Twyla self-funded a 1.5 million dollar entertainment complex in Cleveland, Ohio. Her efforts single-handily added to the improvement of Cleveland’s economic culture by hiring formally homeless individuals.

Members of the media are invited to attend the event with Ms. Garrett upon request. Interviews are available by submitting a story request to Helene Vece at 702-749-5925, ext. 210.

The WILDE Leadership and Service Awards Philanthropy Gala will take place on October 11, 2014 at Future Vision - 1212 Fowler Street, NW. Atlanta. GA. The event runs from 7:00pm - 11:00pm.

Email; You Sent What?!

The problem with today’s 24/7 social media culture is our innate need to respond to emails all of the time and no matter what time of the day it is. Thus, it become second nature to ignore double checking response tone and facts. We are so focused on responding right away that we often fail to ensure we are properly responding.

I had to think about the email issue as I started to write today’s blog. You see, I’ve always been big on not responding to emails ASAP and having designated times to check emails. So, if you want to make sure you are sending proper emails then follow my four tips below!

1. Wait at least an hour to respond to any angry or upset email. Don’t respond right away. When you do respond, make sure you save it as a draft before hitting “send” and wait two more hours. Next, read the email out loud before hitting “send” to ensure you are still remaining professional, not overly aggressive, in the email.

2. Never write an email using slang or terms of endearment. First, they are liable statements and second, these types of emails will make you sound unprofessional.

3. Never disclose company secrets in an email or speak poorly of your boss or co-workers in an email. Remember, this sounds obvious but it happens daily. Stay positive or don’t say anything at all via email. It can come back and bite you in the unmentionable!

4. Keep it under 300 words. If your email is going to be longer than 300 words then it is time for a face-to-face coffee meeting (or full blown meeting) with the intended recipient.

Remember, it is easy to send an email and receive an email. However, it is trickier to respond properly to an email without having any regrets or making yourself look foolish.

Until next time,

Twyla N. Garrett

How to be the smartest person in the room.

I often feel like I am the smartest person in the room. I know that I am not, but I read an article on how being confident about your intelligence level and increase it, lol! Seriously though, there are a few tricks available to help you become smarter. I wanted to share them with you on today’s blog. They’re listed below;

1. Write everything down that you learn. Don’t rely on your brain to retain important information. Note taking, even if you text message yourself, is important. Your brain tends to hold onto concepts and points longer if you write them down, so- get the pen or tablet out at your next big meeting.

2. Play board games. Yes, it is very important to play board games. Why? All the strategizing and puzzles actually help your brain expand and think through unpredictable situations. Many studies show playing a board game twice a week can help improve your IQ by a point every year!

3. Surround yourself with smart people. This may sound cliché, but it works. Ever hear that birds of a feather tend to flock to together? Well, it’s true. So, join some social groups that focus on the environment or certain causes that incorporate strategizing, thinking and working together as a team for the greater good.

Some people believe going back to school helps your intelligence. In can, but only if you enjoy the subject matter. Don’t go back to school for the sake of going back to school. Instead, make sure you are engaged with the concept of why you need to go back to school, otherwise- it is a waste of time and money.

Until tomorrow,

Twyla N. Garrett

When Opportunity Knocks…

One of the biggest mistakes I see new business owners make is not knowing when opportunity is knocking. This fundamental cornerstone of business isn’t often taught in business school, but often talked about. You have to know when and where to look for opportunities in order to expand.

The best way to create your own business opportunity is by offering an upgraded version of your products or services. Yes, create your own opportunity. If sales are starting to flat line then take a page out of Apple’s tech book and create a newer, better version of your old products or sales.

You also want to seek out a narrowcast of options. This is a TV term but it applies to business. Don’t try to market your product or services to all of the people, all of the time. Instead, be precise about the group you want to capture and then start seeking out opportunities to network, introduce or promote your product at.

Don’t think advertising alone will create opportunities, either. Long term publicity campaigns are needed in order to layer your brand’s identity in a credible manner. Ads don’t produce credibility, longevity or a huge push in ROI.

Remember, creating your own opportunities are the best ones to take advantage of!

Until next time,

Twyla N. Garrett

Are You Exceptional?

I recently read an article on being exceptional in business. The article went on to say that if you are not exceptional (in their eyes), your business is bound to fail. I disagree with such a bold statement because 1) who defines exceptional and 2) there is something to be said for hard work.

I did, however, agree with some of the traits needed to navigate one’s business past the first year (which is the hardest thing to do these days). Here are the three exceptional traits needed to survive your first year of business.

1. Politics are to be avoided. Don’t get involved in scratching one’s back to get what you need out of a business deal. This may pay off now but it will ricochet later on. Plus, some things can be considered unethical. So, don’t get involved in politics and remain neutral.

2. Think and think some more. While you do have to be a do’er when running your own business, it is just as important to think things through and consider all scenarios before taking any action. Business owners who dive in blindly to certain opportunities will find the water shallow and have no depth with their investment.

3. Good business owners don’t sustain the standard, they reinvent it on the daily. Instead of considering certain rules or procedures or expectations as the standard, exceptional business owners will figure out a way to make things better or more competitive and then move in that direction. They have no loyalty to rules of the past because they are always looking forward.

So, hard work counts but these three steps will help carry your hard work a long way.

Until next time,

Twyla N. Garrett

Can You Be Out Smarted? Sure!

Gwynne Shotwell recently spoke at the Women 2.0 Conference stage. She said one really important thing, which was: "You can't control whether you're the smartest person in the room, but you can certainly control whether you're the most prepared." I couldn’t agree more.

It is important that we always learn from others. There are always going to be occasions, even when you are the boss, where other people are smarter than you and have more insight on you. This is hard to overcome for a number of reasons, but even more difficult of a pill to swallow when an employee knows more about your business and industry than you. So, what do you do in these situations?

First, don’t let your ego get the best of you. If you think you are going to be the smartest person in the room in every situation- you do need to work on taking that ego of yours down a notch. Once you do, follow these steps.

1. Be overly prepared. Like Ms. Shotwell said, you can’t ever be too prepared. Have data for meetings available on a note pad in front of you, so you only have to glance at it without admitting to using your smart phone to look up citations.

2. Read. Yes, read. Commit to one book a month on your industry and make sure they are recent book. Books over six months old are almost obsolete in many industries. Stay on the cutting edge of things by reading the most up to date material available.

3. Reach out to others within your industry, outside of your company, for coffee. Pick their brains and ask questions. This way, when you return to the office, you have an outside perspective and additional knowledge.

4. Ask questions of those in your company who are smarter than you. Ask then the who, what, where and why to get their opinion. This tactic will help you learn how they think, operate and what it is you need to study up on.

I hope this insight has helped if you feel you are struggling with this issue.

Until Monday,

Twyla N. Garrett

2 Bad Choices with Instant Repercussions

Someone recently asked me, via Twitter, if I have ever immediately regretted a business decision. I think we all have, which is why I am penning a book on failure. One of my most valued lessons is knowing that there are two bad choices every business owner will make in his or her life that will immediately be regretted- followed by a hard lesson. Trust me when I say that these two bad choices can be avoided, which is why I am sharing them. I don’t want you to learn these lessons the hard was so I am hopeful you will keep reading.

#1. Stating you tried your best and failed. We, as people, are conditioned to say “I’ve tried my best” when we are met with failure. Instead of knowing you have this label excuse in your back pocket, say something meaningful before a challenging task. Say “I will” and then do it. It doesn’t matter in life if you try or not. Millions of people try every day fail. Why? They have the “I’ve tried my best” excuse available. Make no excuses for failure, make up your mind not to fail! So, don’t regret letting a client or a boss down by stating this excuse. Instead, work harder and longer and make it happen.

#2. Refusing to apologize. This is a big one for most people. Don’t take the lame cop out with an “I’m sorry you feel this way.” What’s wrong with simply saying “I’m sorry”? Swallow your fear--or pride--and say you're sorry. Then you'll help the other person let go of their resentment or bitterness and both parties will be able to move on. Saying you’re sorry means you take accountability for something, a rare thing in today’s world.

So, remember – say you are sorry and refuse to try your best, instead do your best.

Until tomorrow,

Twyla N. Garrett

The Top 5 Free Entrepreneur Resources.

Happy Monday! I wanted to provide my blog readers with a special treat this morning. Over the 4th of July weekend, I spent some time researching the best free resources for entrepreneurs. If you have other resources, please share them with me via Twitter. https://twitter.com/TwylaGarrett

#1. NewsWhip. http://www.newswhip.com/creators/leaderboard
I like this free resource because it helps business owners determine what content is trending on social media and pull in related trends to their specific industry.

#2. Cool Text http://www.newswhip.com/creators/leaderboard
This is an amazing tool that allows you to create customized lettering for your website, which could cost up to $20k in the corporate business world when you factor in right releases, etc.

#3. Bright Journey. http://www.brightjourney.com/about
This site is a great hub for mentoring! You can connect and learn from other entrepreneurs. If you are starting out, this is where you want to meet other business leaders!

#4. Google Entrepreneur. https://www.googleforentrepreneurs.com/
Most people don’t realize how big the Google brand is! Yes, Google has its own hub for entrepreneurs and you should visit it at least once (if not daily).

#5. Creative Live https://www.creativelive.com/
This is the spot for continued education with informative, entrepreneur-based business classes. You always have room to grow and with this free video service, you have an phenomenal resource within Creative Live.

Until tomorrow,

Twyla N. Garrett

Public Speaking – Top 3 Tips of All Time!

I speak at many professional conferences and I do different media interviews. Did I take an advanced course in public speaking? No! Am I now comfortable with this task? Yes. However, this wasn’t a born gift or something I loved doing right out of the gate, it took lots of practice.

Tonight, I want to share my top 3 tops for public speaking. I hope you enjoy them.

#1. Cortisol is secreted by your adrenal glands when you’re anxious or stressed. So, how do you get rid of it? Exercise. That’s right, go for a walk or do sit ups about 20 minutes before you have to deliver a speech or a presentation and the anxiety will almost be non-existent.

#2. Set up a goal for the speech. Don’t just think of yourself as delivering a speech. Think about the ROI from the speech- either for you or your company. Next, set up a goal and work throughout the presentation or speech to reach this goal.

#3. Don’t read your slides! People will scan your slides. They don’t want any slides read to them. You are to present and speak to the people, recycling the information in the slide into something that connects with the audience. Simply reading a slide is boring and you will bore the audience.

I’m confident these tips will help you get through your next speech or presentation.

Until next time,
Twyla N. Garrett

Inspiring Team Work

It isn’t easy to get a group to start moving when it comes to work. Everyone usually stares at one another wondering who is going to be the project manager, which is a dreaded position since The Apprentice television show debuted.

Well, no longer do you (or your group) have to worry about team work or group projects. I have some amazing tips to scale massive projects as a group and eliminate in-fighting, etc.

1. Text message everyone the goal. Have them all respond with ‘I Understand and will work towards it.’ Sounds silly? First, you are eliminating any confusion as to what the goal is (yes, people will have to check this as they get deeper in) and 2) you are holding them accountable by asking them to reply. Now, they own the task with the group as their name and number is on a text stating they understand and will work towards the goal. They can’t be lazy and then place blame on the project manager- period!

2. Don’t rely on people to self-assign tasks. Instead, stand up and ask who wants to assign the tasks. If no one, you do it. And assign the tasks with a deadline date and a check-in date. Next, assign yourself two additional check-in dates. I promise you this process works.

3. Encourage people to take risks. If someone else is the project manager, do this on a personal level. Tell everyone they are going to do a great job in a personal way and get them passionate about the project by talking specifically about how their role will make the project glow!

Let me know how this works out for you and your group next time you have to work as a team.

Until tomorrow,

Twyla N. Garrett

3 Companies You Can Start for Under $4k

Someone once told me it takes money to make money. Well, yes- sometimes this is true. However, there are countless million dollar companies that started off as bootstrap businesses- sometime only on a hundred dollars or a few thousand dollars.

I wanted to share my thoughts on three types of businesses you can start right now without spending more than four grand.

No.1: An expert witness company. Imagine being paid for your opinion and insight. Well, this company makes money doing just this! If you have an expertise that could be useful in legal cases, you can market yourself to attorneys to act as an expert witness.

No. 2: Personal concierge company. If you are big on details, high-end shopping and are not afraid to work alongside CEOs and celebrities- this business platform is a great option. The most likely clients for a personal concierge service are top executives who find themselves at the office by 7 a.m. and are there most nights until 9 p.m., leaving them very little time to do all those things that often need to be done during those very hours, which is where your company comes in!

No. 3: Graffiti removal. Perfect for large cities and you can obtain both personal clients and even government ones, too. Create an arsenal of cleaning products that can clean almost every kind of product (paint, chalk, markers) from every kind of surface (cement, wood, pavement). The best way to conduct a graffiti service is to offer a subscription-like arrangement. Once a month or whatever interval makes sense for your clients, go around to their property and clean off the graffiti.

I don’t think you need more than a grant to start any one of the above companies, but if you can start off with more money as part of an ad campaign- the better!

Until tomorrow,

Twyla N. Garrett

Train Your Brain for Success

It is possible to train your brain for success. There is a difference in thinking between being successful and wanting to be successful. Besides taking actionable steps towards your goal, it is imperative to follow these three steps to train your brain to accept success.

First, do any creative work on your ‘to do’ list first. If you wait to work on creative tasks, you will find yourself blocked- especially if you wait until the end of the day. If you need to work on a creative project, get to it right away and make this a habit. Procrastination is not a key to success.

Next, eliminate the need to multi-task. Contrary to popular belief, multi-tasking is ineffective and lowers quality and productivity. Focus on one thing and only one thing at time. Focusing on too many things means you are missing something, which isn’t a key to success.

Finally, value your time. Don’t be afraid to decline a lunch meeting here and there or to say ‘no’ to a requested meeting. Prioritize your schedule first and you are already on the right track.

Until next time,

Twyla N. Garrett

Common Business Mistakes

I am asked often about common business mistakes, which is why this is my third blog post on the subject. The problem with asking general questions is the answers will always be generic. You see, there are different types of industries in business which means there are different types of mistakes to be made. Some you can recover from, some you can’t!

Below are three common ‘general’ business mistakes you want to avoid and the reasons why:

1. Hiring the wrong people. Don’t trust a resume, vet it. Hiring the wrong person costs time, money and can ruin your reputation in the very delicate first three years of a start-up. Make sure someone doesn’t simply looks good on paper. Call those references.

2. Pricing. Yes, price point is a major issue because it pays the bill. Price something too high and you will not have sales. Price too low and you will not make a profit, maybe you will even put yourself in more debt. Take the time to do your research and really price your item or services within competitive range. Adjust as needed!

3. Being cheap about marketing. No one ever wants to spend money on marketing or advertising or public relations. And when a business isn’t receiving any attention or customers are not walking through the door, business owners question why. It takes money to make money. Whatever you can afford for marketing, double. You need it. Period.

Until next time,

Twyla N. Garrett

When NOT to Delegate!

Here’s the thing, I am often asked about delegation. I am both for and against it. I don’t believe in micromanaging employees but there are certain tasks that shouldn’t be delegated. In fact, these tasks should be micromanaged and handled by you! What are they? Keep reading.

1. How you are spending other people’s money. Yes, this is a subject that is sensitive but if you have business investors then you need to be speaking with them and updating them on the progress of the project and how their money is being spent. It is crass to delegate this tasks to an administrative support position.

2. Leadership. This defines your company brand and your company’s culture. If you delegate leadership to a poor leader or a leader who has a different vision then you- your company will not reflect your vision. Be your own leader. Be your company’s leader. Actually lead!

3. Pitching products or services. Sure, you will need a supportive sales team. However, do not allow this team to decide how things are pitched or how your company is represented. You need to train and check in upon all the people who sell your products and services for you. Again, I believe in delegation – just now when it comes to the above tasks.

Until next time,

Twyla N. Garrett