Tuesday, December 10, 2013

Is Your Website Fun?

I just redid my website for IME. While I loved our old flash website, it wasn't functional anymore and it wasn't perceived as fun. I had to cater to what my customers needed to know and tell them a little bit more. So, how do you engage customers once they hit your website? Do you tell them everything about yourself? Should you leave them wanting more?

Now at days, more photos and less text is more. We live in a social-sharing world where a picture is worth way more than a thousand words. White backgrounds and easy to read text fonts are important. Being clever and not overly bearing or pushing with your web content is key. Oh, and let's talk about SEO (search engine optimized content). While it is important to have SEO anchor words and phrases on your website, it shouldn't be littered with them. Make sure your content really says something about you and your brand.

Social media is really important. You want your website to show you do have a social media presence so customers may instantly communicate with you from your website and also share your website (content, photos, links, etc.) right away. Easy navigation is a plus, too. Gone are the days of hosting both header, footer and side bars. You should have easy, font-driven buttons that are direct with content.

If you're thinking about redesigning your website, go for it. You might want to also read up on the psychology of color before picking a specific theme.

Until next time,

Twyla

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