There is something to be said for developing relationships with your customers. Big companies may have thousands, if not hundreds of thousands, of dollars invested in marketing campaigns. This said, the bar for customer service and knowing their customers on a first name basis almost doesn’t exist. If you know your customers’ names and their preferences – you are in. You are golden!
To do this, you have to speak with your customers daily. They may find out of the blue calls to check in odd, so what. Be in touch. Be available. Be interested. It will pay off!
Until next time,
Twyla N. Garrett