1. Buy-ins don't have to be expensive. Don't get sucked into a $1,000 (or more) contract. You can budget your ad campaign based around your monthly profit or losses. As little as $10.00 will get you started with Google or Facebook.
2. Understand what you are buying. If you don't use social media a lot then have someone who does help you with buying for an online audience. Otherwise, you may end up buying the wrong product for the wrong audience.
3. What is your call to action? An ad isn't worth a penny if you forget to include a call to action. The call to action drives the interested consumer away from the ad and to your product / services. Plus, it helps track your ROI from the online ad. So, develop your call to action before you buy any ads!
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