The Federal Social Media Community of Practice launched a Social Media Accessibility Working Group to collaborate with and deliver programs for accessibility communities and social media leaders across government. While this effort is a step in the right direction, I don't think spending hours, if not months, reviewing how to use social media is going to help utilize a tool that is updated second by second.
Here are my tips to help our Government connect better with the public:
1. Include ways to contact your organization, such as your 800 number, an online “Contact Us” form, or general contact email address for more information directly on your Twitter, Facebook, Google+, etc. profiles.
3. All videos should have closed captioning. YouTube has a feature that will automatically caption videos less than 10 minutes. To increase accuracy of the YouTube machine translation, your video will need to have very clear-spoken words and little background noise.
These tips to help our Government improve using social media are just the tip of the iceberg.
For specifics, please contact me for a complimentary consultation.