You have to define your own. That's right, the pro-business power words are different for each person and unique to each and every business. You have to define your business words in a couple of sentences. Don't go past twenty words. Try it right now. Grab a piece of paper and jot down ten words that describe your business. Then write down ten words that describe you. Now, form these words into a mission statement. You might lose a few here and there and that is ok. The point is to self-define the driving force that will be behind your success.
What happens when I have the words?
That's easy- when you define your power words you are left with a gauge for your company. If a client or an employee doesn't fit with these words (meaning if you described the person or situation and less than half of the descriptive words match your power words) then ditch the scenario or the person.
Being in business isn't easy and it isn't always nice, but it is very rewarding. Know your pro-business words. Live by them. Never, ever redefine what you stand for or what describes you.
Until next time,