Start with knowing who your audience is. If you don't know who to write for, you will not be great at creating meaningful messages. Sit down and take the time to define who your desired audience is when it comes to social media. Use this definition as your blueprint for creating buzz.
Next, create an idea bubble and then take these ideas and make them into an editorial calender. Follow your calender to the "t", but also make sure you are really interacting with online customers and potential customers. Don't rely on automatic systems to make your brand relevant. You have to be there, in the trenches, updating your accounts and responding like a real person.
That's it. If you do these two things, you're already ahead of the game. Too many people rely on autosend systems and reaching a wide audience that they forget the marketing impact behind planning and knowing who you are writing to / for.
I will be spending most of January talking about marketing and how vital it is for any business or brand.
Until next time,