Your brand is representative your voice. Your business has to reflect what you stand for, what is sells, and the relationships it has with vendors and clients all through social media and traditional design and content marketing. Easier said than done? Yes! But that doesn’t mean it is an impossible task.
In easy terms, consider how you dress. Do you always wear black? Do you wear color? Are you defined by a signature hair style? If you have little things about your appearance that define you to your friends and family then you already know how to brand yourself. You just need to take this concept and apply it to your brand.
The next step is to remain consistent. If you are always evolving your appearance as a business people may assume that you have a brand identity issue happening- or worse, you don’t know who your customers are.
Being attractive to your demographic is a major part of branding and what makes and breaks certain companies.
Try writing down five consistent things about your personal appearance and your company’s brand right now. Then run a survey and ask your customers the same question about your brand. See if they can come up with the same answers as you. If not, you need to adjust your attractiveness to customers.
Until next time,