Let's be honest here.... a lot of people TALK about owning or starting a business. But, many don't because there really is no shortcut to launching a business or finding funding. So, why put in all the work to launch a product or brand and then give up by using shortcuts or hoping for miracles when it comes to sales and marketing? Do you see where I am going with this?
Inc.com recently noted "hoping for shortcuts" as their number three time waster. I disagree. It is the number one time waster in business because shortcuts mean that you don't care! And, if you don't care - don't go into business.
Do you know time wasters? People who love shortcuts or those who wish for magic wands and avoid problems? If so, let's continue this conversation on Twitter. Feel free to DM me.