Tuesday, February 18, 2014

Tips to creating a successful crowdfunding campaign.

If you're thinking about starting a crowdfunding campaign consider the following tips to help elevate beyond your fundraising goals. More important than the copy you create for your campaign is the brand recognition you want to stimulate through the fundraising campaign.

Creating brand recognition means you have to have a quality marketing campaign as a component for your fundraising campaign. This is typically hard to do for new business owners are entrepreneurs looking to grab money for their ideas. You also have to make sure you have the capability to deliver what you promise as incentives for your fundraising campaign, otherwise the long-term branding impact story your business.

The campaign also has to focus on visual, audio, video and creative imagery. It is worth the investment to hire a professional company to create an intro video about your campaign and your brand. Using stock photography for unprofessional photos will harm the campaign. You want people to relate to your brand and your cause and buy into your vision. Furthermore, ensuring you have flawless copywriting and informative graphics will help.

If you are seeking more information on crowdfunding, and how it can help your company, send a question or comment at the end of this blog.

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