On this Monday morning I’ve decided to offer you two powerful tools for persuasion. In the Homeland Security business, we often have to use these tools at my company.
First, you have to be concise. People who go on and on and on tend to lose their audience, bore their audience and then tangle themselves up in details an investor or client shouldn’t ever hear about. So, if you want to be persuasive, be brief.
Next, you have to understand that visuals are key. People associated certain colors with certain emotions. Do your homework on the color of psychology and then create killer visuals that enforce what it is you are pitching. Again, keep your visuals concise.
You don’t have to be a marketing or sales genius to get your way, you only have to be short, sweet and to the point!
Twyla N. Garrett