Monday, March 3, 2014

Matthew McConaughey : King of the rebrand!

I heard Matthew McConaughey is a marketing genius. While this is true, I am certain it is not intentional! Matthew was once considered the king of bad movies. He was also considered a playboy actor who shouldn’t be taken seriously. He didn’t even take himself seriously. Think about the whole naked bongo incident. So, what happened last night at the Oscars? Rebranding is what happened.

Matthew McConaughey’s team helped him slowly, quietly and effectively turn his perception with audiences around. Was it overnight? No. Was it easy? No. Did it require patience? Heck yes! But, the reward was a serious acting role followed by an Academy Award!

What’s my point? It is never too late to turn things around and rebrand. You will have to take risks to obtain big rewards. No one ever thought of cutie pie Matt playing a dramatic role as an AIDS patient and advocate. It happened and he won an award. So, my point is you have to take risks and commit to your rebranding campaign when one is due. Go at it full speed ahead and have patience.

Until next time,

Twyla Garrett

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